The positive side of a flopped open house!

Real Estate Agent SL3270841

We advertise.  We put out signs. We hang balloons.  We bake cookies. We invite our fellow realtors.  And no one comes to our party!  I am sure that we all have experienced the frustration of sitting for three or four hours holding an open house and wondering to ourselves if it is all worth it?  Right?  At least that was my thought process until a couple of recent events changed my way of thinking about the positive side of a flopped open house.

First of all, I am fortunate to live on Hutchinson Island, Florida where there a lot of homes and condos in a concentrated area.  People are very active here.  Going fishing, boating, beaching, and pursuing all kinds of outdoor activities.  In other words, they get out a lot.  As a new agent, I do not have a great pool of buyers just waiting for me to find them their perfect home, so I do open houses.  My listings and other agents listings, it does not matter.  A short time ago, a person who happens to live in my community approached me and said, "I see your open house sign out almost every week.  I want to upgrade to a larger place will you sell my condo and find me a bigger one?"  Hello?

Just last week, I was doing my three hour weekly ritual of sitting one of my listings.  After experimenting with other forms of advertising, I usually just do online promotion and rely on my signage to work.  Remember, all of the activity here on Hutchinson Island.  That is a distinct advantage.  Anyway, a gentleman stopped in to see if the unit was available for rent.  I do not handle rentals but I told him that I would put him in touch with an owner who had a condo to rent.  I made the introduction.  To make the story short, the owner asked me to list one of his units.  Two days later, he introduced me to a friend who has a $600,000 home on the water that I will be listing!

I am doing my open house ritual this weekend again and the very worst that I can expect is that a lot of people will see my sign. But, I know that sometime, somewhere, and with someone, it will pay dividends.


My wife Pam and I live, work, and play here on Hutchinson Island, Florida.  We both come from entrepreneurial backgrounds, having started and sold several businesses back in Maine.   While we love to boat, fish, swim, play tennis, and golf, we also love building businesses and meeting interesting people.  We really enjoy discovering all of the great places here on Hutchinson Island.  I have tried to make my website as informative as possible.  However, if you want us to check out something for you, just let us know.  We are always looking for an excuse to explore.

Comments (6)

Tamra Lee Ulmer
Arizona Resource Realty - Payson, AZ
NRBA ~FORCE~ Over 1000 REO Assets SOLD!

Kenneth, even if it doesn't seem like it's worth it from time to time, I found out from my own experiences that it really is. Something good always comes from it, and the Advertisement of your sign alone can lead to many opportunities. Keep it up!

Sep 13, 2013 06:29 AM
First Last name
Keller Williams Preffered - Raleigh, NC

Great story, good news! and I one of the first books I read on becoming a Realtor said " no activity is a waste of time" open houses, driving buyers around and around, renters, etc. they could all potentially lead to a deal in way or another...whether you do a good deed for a renter, and a family member hears about you...word of mouth,...sign from an open house, posting from open house leading to a buyer on a different property....driving around a buyer that ends up not buying, but refers you a 700,000 listing a year later! what I'm trying to say is ...I have heard success stories from any event that we thought " was a waste of time"


thanks for sharing!

Sep 13, 2013 06:30 AM
Elizabeth Bouchard
Samson Properties - Arlington, VA
Associate Broker in Northern Virginia, DC and MD

Great to know that even if you aren't getting prospective buyers through the door there are enough people out and about who see your name and think of you when it is time for them to do business.  

Sep 13, 2013 07:18 AM
Kenneth Theobald
Hutchinson Island, FL
Your Keller Williams Realtor on Hutchinson Island

Thank you for the encouragement.


All the best,


Sep 13, 2013 11:41 AM
Florida Tolbert Team Keller Williams Advantage
Keller Williams Advantage III Realty in Lake Nona - Orlando, FL
Keller Williams Land Luxury Division Specialist

I am going to suggest teaming up with one of us paying for newspaper ads and using a prepaid add for your OPEN HOUSE.  Ours drew 51 visitors 2 weeks ago. 

Sep 13, 2013 01:39 PM
Kenneth Theobald
Hutchinson Island, FL
Your Keller Williams Realtor on Hutchinson Island

Thanks, Kevin.  I did the $69 deal with the newspapers.  However, I think a condo on the water in a 55+ community limits the general advertising effectiveness.  I will try it again with one of my "out of community" listings.  Thanks for the offer to help, though.



Sep 13, 2013 09:33 PM