At what point do you as a broker/owner/manager take that big step and dismiss someone on your sales force? Once an agent is hired, is that agent a fixture forever? What does it take to have to dismiss one?
It is commonplace to “clean house” periodically, especially if the production of the agents being dismissed is not up to par. This is a task that should be reviewed and executed annually, if not more frequently.
What does an owner do if the top producer in the office starts stirring the caldron? One of the most difficult decisions for an owner to make is to fire the top producer in the office. It’s also a move that will result in that broker/owner soaring to the top of every agent’s “top broker/owner” list. Understand, it is the office income that’s being thrown out!!!
However, it happens to be a decision that will energize every agent in the office, and those are the agents who will pick up the ball and run with it. The other agents in the office will fill the gaps created by the loss of the top producer. I’ve seen it happen in many offices that I managed.
I have said it many times, and I’ll repeat it again. The most important agents in an office are the average income earners. The agents in the middle of the pack are the ones who carry the office and can be relied upon to do so. I’d rather have an office full of average income earning agents who produce consistently and are focused on business than have one top producing agent with an attitude.

Comments(56)