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How Difficult Is It To Dismiss A Top Producer? It Shouldn't Be At All!

By
Services for Real Estate Pros with Keller Williams Elite

At what point do you as a broker/owner/manager take that big step and dismiss someone on your sales force?  Once an agent is hired, is that agent a fixture forever?  What does it take to have to dismiss one?

It is commonplace to “clean house” periodically, especially if the production of the agents being dismissed is not up to par.  This is a task that should be reviewed and executed annually, if not more frequently.  

What does an owner do if the top producer in the office starts stirring the caldron?  One of the most difficult decisions for an owner to make is to fire the top producer in the office.  It’s also a move that will result in that broker/owner soaring to the top of every agent’s “top broker/owner” list.  Understand, it is the office income that’s being thrown out!!!

However, it happens to be a decision that will energize every agent in the office, and those are the agents who will pick up the ball and run with it.  The other agents in the office will fill the gaps created by the loss of the top producer.  I’ve seen it happen in many offices that I managed.

I have said it many times, and I’ll repeat it again.  The most important agents in an office are the average income earners.  The agents in the middle of the pack are the ones who carry the office and can be relied upon to do so.  I’d rather have an office full of average income earning agents who produce consistently and are focused on business than have one top producing agent with an attitude.

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Barbara Todaro, "Great Grandmother" to Caleb, Aiden, Gianni, Santino, Sienna and Ellie.   

 

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Comments(56)

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Praful Thakkar
LAER Realty Partners - Burlington, MA
Metro Boston Homes For Sale

Barbara, the tree will lots of fruits bends so that fruits can be plucked/picked up - and so should be the top producers.

Arrogance or attitude should not be tolerated in any office - be it a top producer or no producer.

Just my two cents.

Sep 14, 2013 02:41 PM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M
Barbara - Having an agent who causes trouble is just not helpful in an office.
Sep 14, 2013 03:16 PM
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Been there done that. No it is never easy to make those kinds of decisions and you are so right about the positive impact it will have on an office. Great post!

Sep 14, 2013 08:32 PM
James Dray
Fathom Realty - Bentonville, AR

Attitude or the lack of it has sent many an agent packing.  Good post thanks. 

Sep 14, 2013 08:38 PM
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

Agreed...though that is not often what we see..."managers" bend ...the rules..the everything to keep the bigger producers happy...and have careless disregard for what that "says" to everyone else IN and OUTSIDE the office.

Sep 14, 2013 09:04 PM
Wayne Martin
Wayne M Martin - Oswego, IL
Real Estate Broker - Retired

Barbara, chemistry is key! Sometimes the hard decisions are the best ones! Enjoy your day!

Sep 14, 2013 10:03 PM
Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

Those top selling agents with attitudes are toxic to an office.  Ask me how I know...                                                

Sep 14, 2013 10:13 PM
Ritu Desai 703-625-4949
Samson Properties - Chantilly, VA
Northern Virginia,Washington DC & Maryland Realtor

Top producers are great for holding reputation that big shots are affiliated with them however the volume of the business and growth will sustain due to middle producers.

Sep 14, 2013 10:52 PM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

I don't think that you have worked for RM that long but as long as you pay that office bill there isn't much that an office manager can do. You are always going to have people that feel they need more attention because they are top producers. 

Even though your assessment might be correct I doubt that management will do anything about it.

Sep 14, 2013 10:52 PM
Barbara Todaro
Keller Williams Elite - Franklin, MA
"connecting land with builders"

Hi Lyn...I've worked for re/max for 19 years.... I was very instrumental in dismissing a very high producer because of the chaos he was causing within the office....there were several average income producers who were ready to leave... once that person was dismissed with his cronies following him, the agents individually thanked the broker/owner and me.... we have since hired other very strong agents in the community and we continue to be the top office in town....every office is independently owned AND OPERATED.

Sep 14, 2013 10:59 PM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

An agent with an attitude can definitely disrupt office productivity -- when it happens to be an agent that's bringing in a lot of bucks, it would be a tough decision to let them go, but dismissing them could bring up the productivity of the entire office.

Sep 14, 2013 11:31 PM
Melissa Zavala
Broadpoint Properties - Escondido, CA
Broker, Escondido Real Estate, San Diego County

Hi Barbara. I have to admit that I am mildly curious as to what prompted this post. Some people are better at dismissing or terminated than others. Over the past six years, I've gotten a little bit better at it. But, there are definitely toxic people out there, and when they are in your office, you need them gone immediately--even if they are good producers.

Sep 14, 2013 11:59 PM
Richie & You
people first-then business - Riverside, CA
Author & Consultant

Everyone brings something to the party...However, what they want in return is an interesting subject...

Sep 15, 2013 12:34 AM
Barbara Todaro
Keller Williams Elite - Franklin, MA
"connecting land with builders"

not everyone, Richie.... some come to the table with nothing and leave with more than they should...

Sep 15, 2013 12:51 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Real Estate Broker

Barbara, I have to agree with you on this one. Of course, the trick is to develop an office full of top producers with great attitudes and ethics! But I've seen lots of companies not take the action they need to with an agent just because they are a top producer.

Sep 15, 2013 01:07 AM
Joshua Zargari
MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY
MJ Decorators Workshop

Good evening Barbara.

The office manager must have the skills, to deal with a variety of situations.

A good manager, will recognize a bad apple before hiring him/her.

Sep 15, 2013 07:27 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Barbara, Funny you should say this back when I was running my company one of the management classes had a similar message. You do what you have to do to keep the most peace possible in the organization.

Sep 15, 2013 11:04 AM
Patricia Kennedy
RLAH@properties - Washington, DC
Home in the Capital

Barbara, I gave you some link love in a post that you inspired.  You make some excellent points and brought back some memories of my managing broker days.

Sep 15, 2013 12:05 PM
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
"Deeply rooted in The Hamptons---local expertise"

Barbara: In Patricia's post about this post I revealed my point of view about how as a top producer (not so of late!) I have been by-passed by management for the more youthful female agents when it comes to referrals from the city...these are referrals that I have always gotten in the past, from agents whom I know personally and worked with in the city in the 90's. I wasn't given the courtesy of being informed that I was not the age group that they want to represent the office any more--just the nudge out of the way so to speak---Very bad especially since it has so negatively affected my own business--I have real questions about the subject matter here, especially since I have been the "victim" of an overzealous manager who is trying to make a more youthful presence! By the way, he is my age---and the younger agent did not get the listing!

Sep 15, 2013 01:05 PM
Karen Feltman
Cedar Rapids/Iowa City, IA KW Legacy Group - Cedar Rapids, IA
Relocation Specialist in Cedar Rapids, Iowa

I’d rather have an office full of average income earning agents who produce consistently and are focused on business than have one top producing agent with an attitude. -This one line says it all Barbara!

Sep 17, 2013 11:27 PM