How a Subway hawker and a buzzard made me re-examine my business.

By
Real Estate Agent SL3270841

Yesterday my wife and I were returning to our beautiful Hutchinson Island.  As we crossed the causeway over the Indian River, we noticed a young lady with a sign promoting a lunch special at Subway.  If you are from this neck of the woods, seeing hawkers with signs on the sidewalk is not an uncommon sight.  However, this girl was over the top.  Instead of just standing there with her sign and looking pretty, she was tossing the sign in the air, catching it behind her back, twirling it, doing just about anything to get our attention.  Needless to say, my wife looked at me and said, “Anyone who works that hard deserves our business.”  We split a foot-long for lunch! (I am the last of the big spenders.)

Watching the girl reminded me of a story of two buzzards sitting forlornly on a dead branch of a desert mesquite.  One of the buzzards turned to the other and said, “I don’t know about you, but I am tired of waiting for something to die.  I am going out and kill something!” 

As I pondered this seemingly insignificant event in my life, it started me thinking about which part of my real estate business is really just business as usual?  Or better yet, what, if anything, am I doing that will distinguish me from all of my competitors?  How was I twirling my sign, catching it behind my back, and drawing attention to my real estate business?  As I write this, I honestly do not have the answers.  But, thanks to my “Subway Gal”, over the coming weeks and months I will be studying and looking for every opportunity to renew my mind.  To think beyond the ordinary.  If anyone has any suggestions, please bring them on. 

If this is the first time that you have read my blog, my wife Pam and I recently relocated to Hutchinson Island Florida from Maine.  By the way, we have a restored Maine farmhouse for sale near the coast. (sidebar)  Anyway, we both come from entrepreneurial backgrounds in consumer products, advertising, and marketing.  After taking six months off the entrepreneurial juices started flowing again and we decided that real estate might be the best avenue for us to use our life experiences in business.  We thoroughly enjoy our adventure here on Hutchinson Island and in real estate.  I have tried to make my website as informative as possible.  However, if you have any questions, Pam and I look for almost any excuse to go exploring.

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Ambassador
1,600,147
Florida Tolbert Team Keller Williams Advantage
Keller Williams Advantage III Realty in Lake Nona - Orlando, FL
Keller Williams Land Division Specialist

The answer my grasshopper is right before your eyes... You ARE NOW MAKING the DIFFERENCE you old buzzard.

Soon from all of this will come attention and then calls and then sales.

We must tweek your SEO strategy but your CONTENT IS PHENOMENAL and your writings inspirational.

 

Sep 14, 2013 11:49 AM #1
Rainer
16,202
Kenneth Theobald
Hutchinson Island, FL
Your Keller Williams Realtor on Hutchinson Island

LOL....thank you, Grand Master!!   I do appreciate your teaching and kind comments.  Your class in Stuart was inspirational and motivating.

 

 

Sep 14, 2013 09:45 PM #2
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378,620
Karen Hurst
RICOASTALLIVING.COM - Warwick, RI
Rhode Island Waterfront!

Well, since I have been recreationally looking around in Stuart, I came across your blog and when I get there I will probably look you up...My brother just bought a house in Port St Lucie and we have been on his boat at Nettles Island a few times in the past so I feel somewhat familiar with the area, although I am also looking at west coast areas.  My advice, just keep blogging! You just never know!

Sep 17, 2013 05:44 AM #3
Rainer
16,202
Kenneth Theobald
Hutchinson Island, FL
Your Keller Williams Realtor on Hutchinson Island

Hi Karen,

I will be looking forward to it.  Be sure to look me up.  I love to show people our island.

 

Ken

Sep 17, 2013 06:18 AM #4
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Rainer
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Kenneth Theobald

Your Keller Williams Realtor on Hutchinson Island
We will treat you like family....maybe better! Give us a try.
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