ActiveRain Contest-what have I learned about growing my  business.

I have been in the real estate business for a long time now,  since 1995 to be exact.  I originally was a loan officer and became a mortgage broker running my own company until the depression of 2008.  Every bank I used to do my loans went out of business one by one, day after day, week after week. 

Fortunately for me, I  already had my real estate license, so when things went bad on the lending side, I focused on the sale side of real estate.  I now was in real estate 100%  and it being my only source of income.  So now instead of just assisting my mortgage customers find homes or seller their homes, I was helping anyone who needed my help.

From then until now I have found that the most profitable thing about my business is consistency.  I have proved it over and over again. 

Setting time aside in your week to market is of paramount importance.  Do this and you will have a steady stream of prospects to work with. 

I have fallen into the trap that I get too busy with all the leads and processing the transactions that when I come up for air I am back to square one.  I was too busy working all the deals that I was too busy to market, so my immediate prospects were depleted.  This is a big no no, one I learned the hard way.  So may of us have fallen into this trap.  But we must no matter what keep up our marketing.  If we get too busy then we need to engage an assistant to do the marketing for us and maybe a partner to help with the overflow.   (Children come in really handing for some of the mundane tasks we do, and they are really cheap.)

Whether it was my mortgage business or real estate business consistent marketing has been key to my success.