Promotionally Speaking....If you have ONE Thing....

By
Real Estate Agent with EXP Realty 414-525-0563 57026-90 Broker

     Every year our sphere looks forward to receiving the ONE THING that we believe that they most appreciate from us. Yes...we give them helpful maintenance hints...referrals to lenders and contractors....suggestions for entertainment to new residents....but the ONE THING that they mention the most often is wall calendar that we send out every year.

      CalendarWe use one that is published by American City Calendars...Each month has a beautiful color photograph of some part of our market area. In addition, another appreciated feature is that holidays, local festivals and activities are also highlighted throughout the calendar. 

       It is of course, personalized with our name, picture and contact information and stays with the recipient all year long.   We have heard about how our gift is displayed...in offices, lunch and break rooms...kitchens and family rooms.

    If you have just ONE THING that makes the very most sense to spend your promotional dollars on each year....we highly recommend a good quality calendar to remind all of your clients of the services you provide.

   We always order additional copies so that we have them for new clients and customers throughout the year as well.

      Calendars are ordered and will be mailed in November....think ahead and you will be remembered all year long.

Posted by

Sally K. & David L. Hanson, ABR, CDPE, CSS, e-Pro,ILHM, REDS


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Rainer
193,602
Sarah Lynn Jaskowski
Williamsville, NY
House. Home. Today.

That's a wonderful idea vs the little all-in-one year magnets I see.  May I ask where you get your calendars created?  Wonderful ONT THING to focus on! Best wishes!

Sep 15, 2013 10:45 PM #1
Rainmaker
664,437
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

Very nice! Thanks for passing along the idea. What size is the calendar you produce?

Sep 15, 2013 10:53 PM #2
Rainmaker
694,665
Clint Mckie
Desert Sun Home, commercial Inspections - Carlsbad, NM
Desert Sun Home, Comm. Inspection 1-575-706-5586

Hi Sally and David.

Good idea, but my advertising dollars have already been spent supporting the local high school.

Maybe next year.

Have a great day in Wisconsin my friends.

Best, Clint McKie

Sep 15, 2013 10:58 PM #3
Rainmaker
3,271,146
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

I used to do this and kind of got out of that...I still do personal thank yous/etc, xmas cards, etc, but this is a nice looking calendar...

Sep 15, 2013 11:11 PM #4
Rainmaker
3,324,870
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

  We do it every year....in addition to other things of course....it is a large calendar and measures something like 10 x 12 and then is spiral bound so that is the size of the picture and doubles with the bottom page being the annotated calendar...a HUGE display with our name and contact information front and center all year long.

Sep 15, 2013 11:42 PM #5
Rainmaker
699,027
Chris and Dick Dovorany
Homes for Sale in Naples, Bonita Springs and Estero, Florida - Naples, FL
Broker/Associate at Premiere Plus Realty

We've given out the Naples City Calendar for years.  At one point we were up to 150 then  last year we did ZERO.  The artist called us and asked why?  I said, because we never got any business from the calendar and they were $20 each.  The Naples Calendar is consistantly the #1 city calendar at Barnes and Noble in NYC.  Oh well.  None for us either.  Last year we used some stupid dog calendar that some other Realtor gave us.

Sep 15, 2013 11:45 PM #6
Rainmaker
5,225,386
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Good morning, Sally and David.... you're right.... my builders remind me to mail them two every year....one for personal use and one for business.... they are desk calendars with boxes for writing appointments.... I've ordered them for decades.

Sep 16, 2013 12:05 AM #7
Rainmaker
3,324,870
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

  We even send them to sellers who have moved out of state....and know they will be back OR continue to refer business to us...they are just the best !

Sep 16, 2013 12:19 AM #8
Rainmaker
2,305,077
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Whatever works. I love hearing about the ideas that work for everyone in the AR family.

Make it a great week!

Sep 16, 2013 07:07 AM #9
Rainmaker
2,190,577
Elizabeth Weintraub Sacramento Realtor Top 1%
RE/MAX Gold - Sacramento, CA
Put 40 years of experience to work for you

I do cards at Christmas time but I'm thinking about discontinuing that practice because it's too much work and I'm not certain it's a good rate of return. The main reason to do it is to stay top of mind, and people seem to remember my name, google is easy to tap into, so I'm thinking why.

Sep 16, 2013 08:27 AM #10
Rainmaker
3,068,920
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

I have a personalized cutting board and a knife so each time they use them my name or memory is in front of them. 

Sep 16, 2013 08:22 PM #11
Rainmaker
3,278,233
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Sally and David, it is interesting to see how in today's age of technology, internet etc we still love our wall calendars. We have three in our home:)

Sep 17, 2013 03:30 PM #12
Rainmaker
3,324,870
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

True Endre...not the height of technology but still something people enjoy !

Sep 17, 2013 08:56 PM #13
Rainmaker
4,798,170
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Thanks for the tip, Sally and David.  This is an item I need to consider.

Sep 19, 2013 09:17 PM #14
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Rainmaker
3,324,870

Sally K. & David L. Hanson

WI Real Estate Agents - Luxury - Divorce
For All Things Wisconsin Real Estate...Call the Hansons
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