Where should you advertise?

By
Real Estate Agent with Realty Professionals, Inc.

I have been a Realtor for over fifteen years.  We all do what we think is best and know.  I am looking for a new twist on things, if there is one.  I know one would say "if it ain't broke, don't fix it".  Well that may be true, but in todays time of being blasted with marketing, are we really listening.  When I do have the time to watch television and I have the remote in my hand, I mute the commercials.  I even read a blog where someone put a business card and a couple of stones in a zip lock bag and threw in peoples driveways (click here).  That probably leans more to litter but it is something different.  Look at Wal-Mart and McDonald's, they continue to advertise and they stay in the top of their fields.  What unique marketing are you doing?  Do you direct mail and if so, to what kind of demographics?

I attended a corporate rally and they said cut back on newspaper and invest in the internet, and I totally agree, but how much.  You also read that you should re-invest 10-30% of your commissions back into marketing.  If you would be so kind to give me an idea on how much of your commission you re-invest and what percentage goes to direct marketing, newspapers, home magazines and the internet?  It seems the newspaper rates are going higher because a lot of people are going to the internet.  I also feel that the local people will be consistently looking through their newspapers that are lying in their driveways every morning and when they get ready to sell they will wonder if you are still in the real estate business. So what should you do?

I am a Realtor in Searcy, Arkansas and I sell new homes, existing homes, commercial property, farms and land as well as manage and own rental properties.  If you are looking for real estate for an investment or a home, I will be glad to assist you!  You can call my personal cell number at 501-278-7659 or e-mail me at Larry@Searcy4Sale.com.

Comments (3)

Royal Goodman
Royalty Home Solutions - Madera, CA
"We Treat You Like a King"
Thanks for the info.
Mar 12, 2008 08:57 AM
Barbara S. Duncan
RE/MAX Advantage - Searcy, AR
GRI, e-PRO, Executive Broker, Searcy AR
Larry, you do a good job with that big truck parked in front of your business!  Keep it up.
Mar 12, 2008 01:55 PM
Dick Betts
TOUCHSTONE REAL ESTATE - The Villages, FL
REALTOR® The Villages, Florida
Well, for what's it worth, my 2 cents.  I feel you need 2 marketing plans, a local and a web presence.  As you know I believe in the cheap web programs which involve your time and not money and give you a powerful web presence.  Recently I had a guy in my class tell me he moved into a new town and spent the big bucks on a billboard, being a new REALTOR and needing quick action he did the very high priced plan.  It worked and he told me he would do it again.  So I think you need a billboard on the main road into Searcy!  I have read you should reinvest about 15 to 20 % back into your business!
Mar 12, 2008 06:25 PM