5 Tips for Guaranteed Real Estate Email Marketing Success

Real Estate Technology with IXACT Contact Real Estate CRM

5 Tips for Guaranteed Real Estate Email Marketing SuccessCheck out this great blog post by superstar real estate personal assistant and IXACT Contact affiliate, Pamela Candejas. In this post, Pamela discusses five real estate email marketing best practices.

One of the reasons we’re sharing this article is because the Customer Support Team here at IXACT Contact often gets asked by REALTORS® what they can do to maximize their email deliverability and improve the effectiveness of their campaigns. One point that Pamela mentions is to take a look at your email statistics. Remember, IXACT Contact is the only real estate contact management software with Email Campaign Reporting functionality.


Email marketing is a cost-effective way to reach your target market.  Some people shy away from it because it seems time consuming, overwhelming and difficult.  Here’s some tips to follow that will guarantee your success.

  • Did it go through? – It doesn’t help to send email messages that no one sees.  Getting passed the ISPs so your message isn’t tagged as spam could be one hurdle to overcome.  Ending up in a spam folder could be the result of mass emailing or the recipients spam settings.  Take a look at your email statistics and send those clients a personal email to see if they’re getting your emails.  Limit each mailing to 499 contacts.  This could require sending out the email more than once but will help ensure that your email is read. [Note from IXACT Contact: this email limit of 499 doesn’t apply with IXACT Contact. Our system has been designed for mass emailing without a limit]

Click here to read more…

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Ralph Gorgoglione
Maui Life Homes / Metro Life Homes - Kihei, HI
Hawaii and California Real Estate (310) 497-9407

Thanks for posting a link to this useful article Rich; equipped with all these technology enhancements, this system seems highly effective.

Sep 19, 2013 03:46 PM #1
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Ralph is right. Have to double back to scope it out!

Sep 19, 2013 08:03 PM #2
Rich Gaasenbeek
IXACT Contact Real Estate CRM - Toronto, ON
Real Estate CRM & Marketing Made Easy!

Thanks Ralph and Andrew. If you have any questions, let me know!

Sep 19, 2013 11:28 PM #3
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