I find it amazing when listening to the reports regarding the state of the Real Estate market these days. One report speaks of doom and another says, well, usually more doom. Most of what we are hearing tends to lead to a not so colorful picture. However, are these reports talking about our local markets?
Recently I was with Realtors from across the country. I would ask, "how's your market?" and found that everyone had a different reply. From the, "we are booming" to the "this is almost the worst I've seen". The bottom line is "we are all in different markets".
I've taken upon myself to stay on top of our local stats and when people ask me about the market I usually have a different report. My report tends to be one of optimism and encouragement. People ask me how I can have a different opinion then what they read in the paper or saw on TV or even on line and I am able to back up my optimism and show them our "local" stats.
It seems as thought; most information I see in the media is a generalized story. Back in school, when learning fractions, we were taught to find the least common denominator. Shouldn't we do that with our local real estate market as well? If you take the info you hear as face value and say "it must be true" you may want to consider qualifying the story. Is it national stats or did they break it down?
I am currently on what I am calling my "grass roots campaign" to educate my clients about our local market with a friendly check in call, letting them know what is "really" going on in our local market. It's a good reason to stay in touch with client friends...and a great way to generate referrals.
So if you are accepting letting the media choose the climate of your market. I would encourage you to do your research and create your own market. Your clients will appreciate you research, you'll be active in the market and your over-all market will benefit from the activity created.
Comments(2)