All That Blogging is Beginning to Pay Off!
As the year begins to wind down, I always look to see where the bulk of my business originates.
This year has been a rather interesting year. It appears that all this blogging is beginning to pay off because 50% of my business this year was due to my internet presence. The remainder consists of 28% sphere of influence and 22% from sign calls.
When looking at buyers versus sellers, 81% of my business has been from buyers. That isn't too surprising given that 50% of my business is from the internet.
As we know, 90% of buyers begin their search on the internet and that is where the bulk of these buyers found me. Only 12% of my buyers were from my sphere. While 100% of my listings came from my sphere.
While I would like to increase my listing inventory, my numbers seem to show that sellers aren't using the internet as much as buyers. I believe the bulk of sellers use agents in their sphere or agents who send them direct mail. I don't do much direct mail but started a campaign a couple of months ago. I still haven't seen any business from that but I realize it will take several months before I see any real results.
Since the majority of my marketing is done on-line, it appears it's been worth the many hours I spend in front of the computer creating content. My neighborhood posts and monthly marketing reports are producing results. I'm sure glad I didn't throw in the towel like so many other agents who start blogging and then give up before they see any results. Hyper-local posts with quality content attracts buyers looking on the internet.
All that blogging is beginning to pay off!