All That Blogging is Beginning to Pay Off!

Real Estate Broker/Owner with Franklin Homes Realty LLC

All That Blogging is Beginning to Pay Off!

All That Blogging is Beginning to Pay Off!As the year begins to wind down, I always look to see where the bulk of my business originates.

This year has been a rather interesting year. It appears that all this blogging is beginning to pay off because 50% of my business this year was due to my internet presence. The remainder consists of 28% sphere of influence and 22% from sign calls.

When looking at buyers versus sellers, 81% of my business has been from buyers. That isn't too surprising given that 50% of my business is from the internet.

As we know, 90% of buyers begin their search on the internet and that is where the bulk of these buyers found me. Only 12% of my buyers were from my sphere. While 100% of my listings came from my sphere.

While I would like to increase my listing inventory, my numbers seem to show that sellers aren't using the internet as much as buyers. I believe the bulk of sellers use agents in their sphere or agents who send them direct mail. I don't do much direct mail but started a campaign a couple of months ago. I still haven't seen any business from that but I realize it will take several months before I see any real results.

Since the majority of my marketing is done on-line, it appears it's been worth the many hours I spend in front of the computer creating content. My neighborhood posts and monthly marketing reports are producing results. I'm sure glad I didn't throw in the towel like so many other agents who start blogging and then give up before they see any results. Hyper-local posts with quality content attracts buyers looking on the internet.

All that blogging is beginning to pay off!

Posted by
Tammie White, Managing Broker/Owner
Franklin Homes Realty LLC
Franklin, TN
(615) 495-0752 
This posting with the content written here and photographs displayed are the intellectual property and opinions of Tammie White of Franklin Homes Realty LLC. Any party who uses this material without the written permission of Tammie White is subject to copyright infringement and possible lawsuit.

Comments (75)

Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Tammie, we agree sellers are not using the internet to find listing agents.  So we have to go find the sellers.

Sep 23, 2013 05:37 AM
Christi Farrington
Dagny's Real Estate - Wilton, CT
~ Your representative in Fairfield County, CT

Thank you, Tammie.  You just confirmed what I already believe, and you have given me a bit more momentum.  Many thanks and congratulations.

Sep 23, 2013 05:41 AM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

I would say that the vast proportion of prospective business is from my website. And yes, it is mostly buyers. 

Sep 23, 2013 06:07 AM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Bob - Good point.

Christi - Hang in there.

Jane - That's the way to do it.

Sep 23, 2013 06:13 AM
Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

Tammie - Definitely the buyers come from our blogging, but I have been getting sellers also as of lately from my internet presence...

Sep 23, 2013 06:58 AM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Dagny - I don't think sellers see the value in blogging as much as buyers do. Whatever the case, it's not happening for me.

Sep 23, 2013 07:10 AM
Paddy Deighan MBA JD PhD - Vail, CO
Paddy Deighan J.D. Ph.D

I am surprised by the amount of exposure that I have received from keeps me blogging!!

Sep 23, 2013 10:13 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Congratulation Tammie, it is great to see blogging is paying off!


Sep 23, 2013 12:26 PM
Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

Tammie - I got you and I featured tonight!    I did put you in my post, and have been so busy, I never let you know!

Sep 23, 2013 12:29 PM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Paddy - Keep up the good work.

Bob - It's the best money I've ever spent.

Dagny - I guess I owe you thanks.

Sep 23, 2013 01:35 PM
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Tammie- The buyers are the bulk of your business because you are blogging for the buyers. You are blogging with the assumption that 90% + of buyers begin their home search online. This then, creates the subconscious dialogue to buyers when you blog. 

You can get sellers, a lot of sellers, from blogging. 

It is all about who your audience is. Your blog must speak to your audience. Buyers and sellers use totally different keywords online. Buyers look for homes to buy, sellers look for agents. Totally different points of entry. 

When short sales were starting up and no other agent in our area would even touch them- we got an average of 4 listings a week from just our AR blog- because I was blogging with the keywords that they typed in to find an agent who would take their short sale listing. Now, that market is no more. There are only 14 short sales listed in our town when in 2008 there were over 400+ short sales in our town. 

Corinne Guest is a perfect example of changing her audience from buyers to sellers. When I first worked with her it was to dominate the buyer market- which she did. Now, she wants to take some weekends off. So she and I worked together to get her in front of sellers. It took us two months to dominate for the keywords that sellers in her market use to search for an agent- then it took us about 2 months before the calls started coming, in just this short amount of time, she has had 5 listing appointments. It works. The key is to change your focus, your mindset and your intention. :)

Sep 23, 2013 01:38 PM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

I am inspired! I came back from Mega Camp - the Keller Williams fall gathering- committed to blogging- and this is the perfect post to read! 

Sep 23, 2013 08:39 PM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Katerina - I don't doubt this at all. Much of what I have written over the years is targeted for buyers. I realize at some point I will want to have a sellers website. Right now, I am letting my buyer's site do double-duty for me. I am not a WP person. I would need to take some classes in order to develop a WP site. Unfortunately, I'm not going to take the time to do that right now.

Lise - That's the spirit.

Sep 24, 2013 05:15 AM
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

Congrats on sticking with it long enough to see rewards.  I like what Katerina #67 says about the different blogging styles for buyers or sellers.  I guess we could all use some of that advice.

Sep 24, 2013 11:24 AM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Georgina - Agreed. It think she is offering a training on that. Check out her blog for details.

Sep 24, 2013 04:28 PM
Pam Graham
All Real Estate Options - Jacksonville, FL
Jacksonville, Clay & St Johns Counties

I've been doing a bunch of community pages and market reports, I'm seeing some traffic numbers jump up, with more inquiries, so I know it will eventually pay off.

Sep 25, 2013 08:13 AM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Pam - It will hit all at once.

Sep 25, 2013 08:20 AM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Good for you as obviously, Tammie, you have invested the time and energy into blogging effectively.  It's great that your business is repeat, online, etc.  We all hope to aspire to that!

Sep 25, 2013 01:05 PM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Jan - It's a lot of work.

Sep 25, 2013 01:09 PM
Tracy Lee Parker

Hi Tammie,

I too get alot of people calling me saying they found me on the web. How do you keep track of your percentages? I have not been good at that!

Feb 25, 2014 06:14 AM