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Do you know what sells a home in any market?

By
Real Estate Broker/Owner with Premiere Home Realty - Tony Barker 832-867-0835

Two things sell a home in any condition, need, and market.  Do you have strategies for these two things?  Do you have accountability systems for them?   What are those things?  Price and exposure.  Most brokerages say show your marketing skills, play to your personality and your BIG corporate image.  Price is a CMA or what the seller wants.  This is not nearly as effective as a seven step pricing system.  Marketing that is effective on a personal and proactive level.  Selling the home is your number 1 goal.  Getting other buyers and sellers is nice too.

Find a broker who trains you in pricing, marketing and tapping into all ten sources for buyers and sellers.  Find a broker who does this at no additional cost and supports you through-out your career.

I hope this helps.

Tony

Kay Perry
Kay Perry, Broker - College Station, TX

It's always been supply and demand.

Mar 12, 2008 01:10 PM
Tony Barker
Premiere Home Realty - Tony Barker 832-867-0835 - Houston, TX
Exactly right Kay.  Supply and demand further defined as Price and Exposer.  Most realtors lean on marketing.  Marketing the company name, agents references and the like.  We market the 5 key buying features 5 times to each buyer and their agent.  We first and foremost price the home correctly based on a 7 step pricing system (including SOLD, EXPIREDS and ACTIVES.  If the home is overpriced, it will not sell.  The law of supply and demand is completely over.  A CMA does not cover either.  Thanks Kay!
Mar 13, 2008 08:14 AM