Michael Gerber once said, "becoming an expert at what you do is NOT the path to freedom. The path to freedom is becoming an expert at the things you don't do." There is much hidden wisdom in this statement. You see, as much as you all know that the way you were operating before was exhausting and ineffective, the fact is that "change" is scary for most of us. As lousy as it may be, there's some comfort in our old ways … simply because of their familiarity.
There's another notion in what Gerber says. As you should all know by now, the "job" of real estate is, in reality, MANY jobs: finding clients, follow up, servicing buyers, meeting with sellers, marketing your clients' homes, not to mention accounting, taking pictures of homes, creating feature sheets etc., etc., etc. Some of these things you like to do -- probably the same things that you're really good at. Other things are a chore (albeit a necessary one.) In most cases, these "chores" are also things you're not very good at.
Yes, it's important to keep honing your skills in the areas you're good at, but more important is to get better at doing the things you're not good at. This doesn't mean, of course, that you need to physically "do" them yourself. In fact, in most cases, it's exactly the opposite: these other jobs are, more often than not, the things you need to systemize and delegate.
The agents who come to my 3-day SuperConference learn clearly how to do this. They learn how to boot themselves out of their comfortable mediocrity onto the sometimes scary road to success. Here are some good thoughts from past attendees for your consideration:
· "You can't get to the next level the same way you reached your present level." -- Judy Spear, Boulder, CO
· "A seemingly impenetrable wall of restrictions gave way for a glimmer of hope when I attended the SuperConference. I refuse to be bound by my own intimidation any longer. I decided to take your challenge and to break out of my confining shell and set myself free." -- Larry Dueck, Grande Prairie, AB
· "Thanks so much for your patience in re-programming us Real Estate veterans." -- Lester Cox, Phoenix, AZ
· "The SuperConference gave me the keys to understanding your 'language'." -- Sue Strope, Punta Gorda, FL
These agents and many more are all saying the same thing. The SuperConference gave them the awareness, courage and know-how to cross the imaginary, self-imposed line that was blocking them from true success.
Gerber says it another way. If you think of the old way of operating as Old Co. and the way I can show you at the SuperConference as New Co., you'll find that in New Co., your business relies less on you. Once you've crossed the line as these agents did, you'll find it more difficult to do things the same old way you've been doing them because now you not only have an "awareness" of the difference, but a true "understanding" of it.
When you started out in Real Estate, every single one of you set out to build a business that would improve your life. Instead, the opposite happened. You created a monster that made your life worse because it consumed you -- it took away from your life. My job is to give you back your first dream by showing you how to build a business that makes your life much, much better. It's your decision how far you go along the path, but the very first decision you must make is whether you'll really leave the old road and venture down this new path at all.
If you haven't yet registered for the October 25-27/13 SuperConference in Orlando, make sure you do so now. If you still don't think you need more help, take a moment to fill out the quizzes below. I think you'll find the answers very revealing.
Look, if I've still got things to learn, so do you, and I'm not ashamed at all to ask you to put down your money now to reserve your spot because I KNOW from the experience of thousands of realtors before you that the minor registration fee will come back to you MANY times over.
Only a few weeks to my October 25-27/13 SuperConference in Orlando. This 3-days will be invaluable to your business. It is at my SuperConference that the most successful agents launched their trajectory to success, and you’ll meet many of them there to find out exactly how they did it. If you’re ready to take your business to the next level, register now while space is still available.
Comments(0)