Blogging Can Lead To Unexpected Places

By
Real Estate Agent with RE/MAX Elite 513.520.5305 www.LizTour.com SAL.2002007747

Map and compassBlogging Can Lead To Unexpected Places

When we write a blog, we just never know where it might take us.  In most cases we're hoping for direct business from local home buyers and referrals, but that's not always the path a post may lead.

In 2011 we blogged regularly about a local school levy fight and the impact that fight was having on Little Miami School district home owners.  Frankly the impact was pretty brutal, adding on almost 10% more home value loss than neighboring communities for the same time frame.  And that post led to us being found by the pro-levy committee, a quote in a local magazine and our blog post being "lifted" almost in its entirety for publication in a local newspaper.  And that levy finally DID pass and home values are on the rebound.

And what we found it once you get a rep for having something the school treasurers and pro-levy supporters have, they find you.  We've been asked by multiple area school district supporters to provide similar analysis on home values for their district.  We crunch the numbers and provide them the results based on our local home sales.

Recently, that led to another request for the same and we blogged about what we determined for the West Clermont School district.  They're now coming up on levy attempt four and changing tactics.  The levy committee leader is teaming with some local high schoolers to produce a series of Youtube videos providing a pro-levy viewpoint from a series of viewpoints:  teachers, students, homeowners.  And this afternoon to present the real estate point of view, moi!!

Now when we started blogging a few years ago I'd have never thought I'd wind up in front of a camera providing perspective on the importance of passing a school tax levy, but as the title says, blogging can lead to unexpected places!

Keep on blogging and see where the road takes you!

Liz and Bill aka BLiz

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Serving Warren County Ohio & Adjacent Areas

 

The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418

MailTo:  Liz@LizSpear.com

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Rainmaker
1,498,654
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Bill, I am so very happy for you! This will certainly lead into a lot more than just a TV appearance. You and Liz do an awesome job with all your posts, you deserve the highlight.

Sep 28, 2013 09:42 AM #41
Ambassador
2,693,856
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Beth, We figure it never hurts to be networked with people in the school systems.  They probably know more people than just about any other group.

Sep 28, 2013 12:06 PM #42
Rainmaker
868,594
Elise Harron
Dirt Road Real Estate - Kingman, AZ
Rural Vacant Land and Development Specialist

Wow, you guys are now experts on this subject.  You might end up having to run for the school board.

Sep 28, 2013 12:12 PM #43
Rainmaker
484,123
Cindy Westfall
Premiere Property Group,LLC Portland Metro & Suburbs Oregon - Tualatin, OR
ABR,GRI Your Tualatin & Portland Metro Real Estate

This is a wonderfully inspiring blog! We certainly never know what blog can lead to which is one of the great things about it. I've had a comment on a blog highlighted in a Washington Post article, been asked by a reporter to do a news segment on a blog written (unfortunately I was heading out of town when they wanted to do this...ugh), but yes, the opportunities are there. Congrats!

Sep 28, 2013 01:06 PM #44
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Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

BLiz, I am seeing the longer you have been at it the residual benefits keep adding up. I was called today about the Parade of homes tickets just from one post last week.  I suppose if I blog about it next year I may even get more calls early on..

Sep 28, 2013 01:43 PM #45
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1,541,335
William Johnson
Retired - La Jolla, CA
Retired Real Estate Professional
Hi Bill and Liz, I think this is wonderful and adds more proof to the point about the direct relationship of home values to the quality of schools. You deserve much credit for your efforts and Congratulations on receiving the attention that you have earned. I know it will translate to a large array of new satisfied clients.
Sep 28, 2013 03:32 PM #46
Rainmaker
2,257,053
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

It is very clear that your blogging efforts are really paying off. I am pretty new to the blogging world, but it didn't take me long to realize the impact.

Sep 28, 2013 08:22 PM #47
Rainer
1,756,848
Conrad Allen
Re/Max Professional Associates - Webster, MA
Webster, Ma, Realtor

Hi Liz & Bill.  Great job advocating for the home owners.

Sep 28, 2013 09:32 PM #48
Rainmaker
647,093
Kathy Sheehan
Bay Equity, LLC 770-634-4021 - Atlanta, GA
Senior Loan Officer

Good Morning Bliz, that sounds like a great Active Rain success story.

 

Sep 28, 2013 10:34 PM #49
Ambassador
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Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Elise, I suspect not many agents want to spend the hours it takes to crunch the numbers.  And of course the risk of taking a stand on an issue is there too.

Cindy, Murphy's Law on the timing!  Most of our media exposure has been quotes, so this is a first to get in front of the camera for something we didn't initiate.

Debbie, It's definitely a cumulative effect.  We're seeing more and more that our business is building because of it.

William, The data crunch was pretty clear to us on the initial school review. When they lost close to 23% value and neighboring districts were 5-14% off for comparable time frames, the school levy fight appeared to be the justification.

Joe, You provide good material that will engage people.  That cuts down the time frame for getting responses.

Conrad, Thanks!  Hopefully they listen :)

Kathy, We're happy that we're getting read and asked for more information.

Sep 28, 2013 10:53 PM #50
Rainmaker
4,432,217
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Congratulations on your success. Thank you for the inspiration.

Sep 28, 2013 10:55 PM #51
Rainmaker
739,504
Ed & Tracy Oliva
West USA Realty - Arizona - Fountain Hills, AZ
The Oliva Team Arizona Agents

Good Morning:   This is a great post,   Keep up the good work and good luck with your business,  E

Sep 28, 2013 11:42 PM #52
Rainmaker
2,455,514
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Much good to be done here...thank you for sharing...I am in agreement

Sep 29, 2013 12:39 AM #53
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Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Gita, Thanks!  Always happy to share here!

Ed, We'll keep chugging away and see what happens next!  Just got another call from our blog post.  I know it won't likely lead anywhere, but of all the agents they could have called, it was our blog post that caused the phone to ring with a question.

Richie, Definitely!  A blog is a multi-purpose tool and we can go in many directions.

Sep 29, 2013 03:28 AM #54
Rainmaker
3,205,097
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Liz I remember that first post clear as day and look at you guys today, have you thought political office in the future?:)Endre

Sep 29, 2013 04:50 AM #55
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Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Endre, Ha!  Political office??  No way......

Sep 29, 2013 07:32 AM #56
Rainmaker
876,608
Janis Borgueta
Key Properties of the Hudson Valley - Newburgh, NY
LIC RE Salesperson

The process never ceases to amaze me. You are now famous in your area!!

Sep 29, 2013 08:00 AM #57
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Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Janis, Just in small pockets!

Sep 29, 2013 09:21 AM #58
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Bryan Robertson
Los Altos, CA

Any time you do something good for the community, especially the local schools, it translates into good business.  When you do something tangible as you did, it's even better than just the usual sponsorships, etc.

Oct 01, 2013 04:54 AM #59
Ambassador
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Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Bryan,  Definitely more time and effort invested vs. just writing a check for an ad in the school football program.  I just hope that it helps them with their efforts.

Oct 01, 2013 05:12 AM #60
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