Knowing HOW To Grow Our Business Was The Easy Part.....
It's the doing it that's challenging. I think most agents have no trouble coming up with ideas, but things get in the way. Time, money, knowledge, they can all be stumbling blocks to making that next step up with our business. And there's always a nice bright shiny thing being offered to grab our attention (and dollars).
We knew blogging was something we SHOULD do long before we ever placed fingers on keyboard. One of those RE/MAX conventions 5-6 years ago brought it up, we made note "Yeah, we should do that", and promptly DIDN'T. It's no secret that Internet presence is crucial for those of us without some huge sphere of influence that keeps the referral business going. We've got to scrap for what's left over when the referral agents have gotten their slice!
So we know this will sound like a blatant try for 1st place in the growing your business contest, but frankly the solution to our Internet presence is right in front of you if you're reading this, and it's blogging AND participating in Active Rain. We're (no kidding here) having our personal best year ever, and we've still got all of 4th quarter left!
Blogging has done EXACTLY what we hoped, create opportunity. Now it may not be putting as many dollars in our pocket yet as we expect it to, but the showers are getting stronger as our blog post archive grows larger! It's creating phone calls, from there it's up to us to turn it into something more.
In 2013, we've had three referral closings from other Rainers (two listings and one buyer). We've sent referrals out too! Other benefits of blogging regularly?
- Thanks to what we've learned here, we've got a chokehold on Google Page 1 for our niche. It's not all from our blog, as our Pinterest account, Wordpress site and main website unify to give us a pretty good sized digital footprint!
- Along the way, we're getting training that trumps anything we've found anywhere else. Chances are whatever we want to know, someone in the Rain has covered it!
- We've got friends across the country and Canada too! Help is always just a phone call, email or Facebook message away!
- Blog enough and the reporters find you! Nothing national for us, but a Cincinnati magazine and local paper have both provided us exposure!
We're nowhere close to being done growing our business. We still have PLENTY of neighborhoods to cover, custom IDX searches to create, local events to cover, and maybe a school levy or two to get mixed up in!
Bottom line, blogging has been critical. The more high quality, consumer facing posts you can write, the better the odds you'll increase your business, so.....
Keep on Blogging!
Liz and Bill aka BLiz