Ok, I'm in the middle of a project right now, but I've lost my motivation. So now I ask myself - "What is it that motivates me to write a blog post in AR before I finish work on this client project?"
Since I'm the only one can answer that, allow me to tell the truth.
Right now, I'm in the kind of mood where I'd rather help a thousand strangers for free on ActiveRain than help one client and make money off them. Trust me, the feeling won't last long, but it brings up and excellent point -
Motivation is not a static thing. It fluctuates, it has different reasons for being and it can be the cause of your demise if you aren't careful. There have been times in all our lives when our motivations have been spiteful and ill-meaning, right? Maybe it's just me.
As a real estate professional, what is your motivation right now? Do you have more than one motivation? Will your motivations be the same tomorrow?
Sometimes, I don't even KNOW what my motivation is, so I have to take the end result - writing copy/completing a project - and figure out what motivation would cause me to complete the task in the required time. With you, maybe you take your end result - like having a client pick up a pen a sign a listing contract with you - and work back...what would make them pick up that pen? What would they need to think in order to WANT to pick up that pen, etc.
Sounds crazy, but it works. If you know your motivation, what makes you tick, you'll have a great insight into being successful.
Now, let's talk about motivating out clients. Ok, maybe another time - my motivation just changed.
Jason Pedley
Freelance Copywriter
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