Using Wolfnet IDX to engage your clients is like getting your kids to like a new food or teaching your dog to sit. First you have to give them something that they are familiar with and the slowly coax them in to trying something new. Wolfnet's IDX tool is a quick URL builder that you can use to define a certain criteria to search for homes for sale or rent. The search can be as broad or as defined as you want.
Search for a subdivision, zip code, school district etc. It is a great tool to engage a new prospect and tie them in to your other sites. Consider it like dropping bread crumbs for some one to get where you want them to go. Ultimately we want their information so we can earn their trust and their business and referrals.
With the proper techniques, you can use the tool to post meaningful information to your social media, business facebook, linked in, twitter and other sites to attract more visitors. By having the correct settings on your system, clients can like or share your page with their friends and their friends and their friends.....get the picture.
You can use the tool to blog about a particular neighborhood, include market statistics, and increase your authority as a professional.
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