Brad "Martini" Chambers
Here at “World Headquarters” a major part of each day is analyzing and developing financial plans for clients who want to safely prepare for the future.
Between phone consultations, I am kept company by Brad Chambers, a guy who offices in Studio City, California, 1450 miles from Dallas.
Brad "Martini" Chambers
Brad Chambers has had an extraordinary career in radio broadcasting, a profession that more often than not, secretly detests its on-air talent.
It’s why so few survive.
They find themselves without a job with the only reason from management being “just because,” and in a rush to find the next gig, often requiring packing and moving to a new town hundreds of miles away.
And then there comes a time when, for whatever the reason, they are no longer considered relievant, and there isn’t another job to go to.
I know because I have spent nearly fifty years in radio and TV broadcasting; but as an avocation, knowing that I was unable and unwilling to gamble the source of my full-time livelihood on a career that offered me so little control.
Brad Chambers is one of the survivors, and a good deal of that lies at the foot of being the most natural radio personality talent in the business. He’s been on top for more than thirty-five years.
Here are some of his successes:
Created and launched XM Talk Channels Buzz, Ask, Extreme, and XM Music Channels Nashville, Mix, Kiss and Sunny for Clear Channel Radio. Created and launched "The Toad," Riverside, a twisted Classic Country flanker format and Fabulous 570/690 KLAC-AM Los Angeles, a contemporary standards format.
The Gigantic Leap
Seven years ago he and his partners took a gigantic leap. They developed a radio platform that broadcasts throughout the world through the Internet.
Brad programs for people from all walks of life, who live all across the USA and around the world, and who are linked by their affection for music defined by the “Classic Cool” of Frank Sinatra, Ella Fitzgerald, Tony Bennett and Dean Martin - and by the “Contemporary Cool” of Michael Buble, Steve Tyrell, Diana Krall, Jane Monheit, all performing the music traditionally referred to as "Standards."
You can find Brad’s great programming 24 hours a day at Martini in the Morning.
What is extraordinary is that through his tenacity – personally shepherding as the on-air personality about twelve hours each day – the idea and the station have survived on a minuscule budget because the general traditional radio advertising market doesn’t understand his station’s value.
Great Advertising,..and It's Cheap
There are several hundred thousand listeners --- maybe more than a million --- throughout the world, loyal to the point that in most cases, the station plays on their Internet “radios” for multiple hours at a time.
It is a great venue for both regional and national businesses, and the spots are very inexpensive.
Quite a number of Realtors, for an example, use it to mark and promote their brand. You should, too, if you want to build your referral business.
My Personal Conclusion
After seven years, it is long past due for Brad and his partners to receive the reward due them for creating the future of radio broadcasting in front of our very eyes and ears.
William S. Cherry & No Company
America’s Financial Coach