Why Carlsbad Sellers Need to Think Like Buyers
It’s not easy being a Carlsbad seller, whether you are experienced or not.
There is all the preparation for selling (e.g., decluttering, dealing with all that deferred maintenance), making critical (and potentially life-changing) decisions about hiring the right real estate professional, determining the right price for your property, marketing to the right buyers, always being prepared for showings, and so much more.
The goal, of course, is to sell your home for the best price, terms and conditions and in a timely manner.
But here’s something else to consider...
You need to think like a buyer when you are a seller.
Here are a few reasons why.
Buyers look at your home from a very different perspective than you do. You want to sell for the most $$$, but THEY want to pay the least. You think it’s special and warrants a higher price, they see it as a poor value.
The buyer market will determine what your home will sell for, not what you necessarily want or need. Would YOU buy your house for this price?
Is your home ready for your first open house…online? Those photos buyers insist on seeing can make or break your showing potential. Look at the photos your agent takes, or take some of your own. It’s amazing how differently a room can look when viewed, like a buyer does, on the computer than when you are sitting there in person. You might think your home looks great but on the big screen it might say yuck, what a mess.
Curb appeal is critical. Buyers often will ignore a house if curb appeal sucks. And sometimes, too, if the surrounding homes are unappealing, or worse.
You can’t do much about the neighbors but you can make sure YOUR home has great curb appeal.
Stand out at the end of your drive or across the street – what do you see? Ugly grass? Dirty unattractive door? Shoddy or missing landscaping? Be objective. You think buyers won’t care? Hah. Think like a buyer.
You need to understand buyer behavior and what’s happening in your particular local market – your agent can help with this. Is there lots of competition? Are homes selling at or above asking or mostly below? You need to expect a low ball offer – it may not happen but it seems that these happen in all markets. Buyers look for defects and reasons to discount. Think like a buyer.
No doubt many of you Carlsbad sellers are also going to buy. The roles of seller and buyer are not mutually exclusive.
You need to be thinking about buying (what, when, where, how), in many cases while you are selling, unless you financially don’t have to sell to buy or can make alternative arrangements after you sell before buying your new home.
And how will what you want as a seller (price, closing date, terms and conditions) interface with your desires as a buyer?! Is there a conflict?
So take a few moments to walk in the shoes of potential buyers.
You'll be glad you took time for a different perspective.