How do you choose the right Home Stager?

Home Stager with Staged to Sell Design Services

Home staging is an entirely unregulated business, so how do you kow if the stager you are working with is the one you should hire?

Here are the 9 things we recommend you ask before you hire a home stager:

  1. Expert: Is the Home Stager recognized as an expert in their field?  Are they quoted and interviewed for different publications and media outlets?

  2. Track Record: Does your Home Stager have a track record of staging homes that sell quickly? 

  3. Pricing:  Does the quality of the Stager's work demonstrate value?  Remember that staging is an investment in marketing your home for sale.

  4. Professionalism:  Do you feel confident that your Home Stager is competent and professional? Do their marketing materials reflect their level of expertise? Do they carry their own liability insurance when working at your property? Are they bonded, background checked and drug tested?

  5. Portfolio: Does your Home Stager have a portfolio of work? Do their photos match the references they have  provided (not stock image photos or from someone else’s website)?

  1. Training:  Has your Home Stager had any professional training? When selecting a qualified Home Stager, make sure you hire someone who has been specifically trained to prepare a home for sale.  The ASP (Accredited Staging Professional) designation is the only home staging designation recognized by the National Association of REALTORS.

  2. References & Testimonials: Does your Home Stager provide references you can contact to verify their abilities and quality of work? 

  3. Inventory of Furnishings: Does the Home Stager have the appropriate inventory to stage homes? Do they own their materials or just rent their furnishings? Is their inventory of good quality and varied in style for different types of homes? 

  4. Staff & Equipment: Does the Home Stager employ trained staff to facilitate completion of the work? Do they have the necessary equipment to manage large projects (i.e. trucks, moving equipment, warehouse facilities, etc.)?  How does payment work?  What is the term of the agreement?  Do they accept major credit cards?



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Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Robin, I think you've got some great advice.  Like many agents, I've encountered stagers great and awful.  And one of the awful ones had a great portfolio.  

Oct 02, 2013 12:25 PM #1
Robin Leigh
Staged to Sell Design Services - Scottsdale, AZ

Thanks Patricia and you are right!  Some 'stagers' don't show their own work or their staging materials in the portfolios the present; they use other designers and stagers photos to embellish their skills.  

That's why we believe names and phone numbers from local client references is so very important.

Oct 02, 2013 12:45 PM #3
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services
Welcome to Activerain Robin.  I hope you are learning a lot and if you ever need any assistance, don't hesitate to check out my blog also I will be glad to help you in any way possible. Have a great day ahead!
Oct 02, 2013 08:18 PM #4
Dale Baker
Baker Energy Audits and Commercial Properties Inspections - Claremont, NH
New Hampshire Relocation Real Estate Information
Howdy and morning Robin
Welcome to the ActiveRain Real Estate blogging community! You'll sure find a lot of mighty fine folks here in the community to get to know. I'm one of the many ActiveRain community members which are an ActiveRain Ambassador.
If you should ever have any questions about how to do anything or about the rules of the ActiveRain community, please feel free to contact me either by sending me a e-mail or by giving me a call, I'll sure be mighty glad to give you a helping hand. If for some reason I don't know the answer to a question which you might have, I sure will find out the answer and get back to you with the right answer.
Take the time to look at the different groups within the community, pick some different groups to join, post your blog posts in them, be sure to take the time to read the posting guidelines of each group you might want to join, folks sure will want to follow them. Members can join as many or as few of the different groups within the community as they would like to. Members are able to post their blog posts in 5 different groups at a time.
Keep up your mighty fine job of posting! I'll be looking forward to seeing even more blog posts written and posted by you, plus seeing you join some of the mighty fine groups in the AR community.
Happiness sure is Homemade 
Have a good one


Dale in New Hampshire
Oct 03, 2013 01:25 AM #5
Greg Steffens
Mountain Country Realty - Lake Arrowhead, CA

Welcome to Active Rain and congrats on your first post.  Be sure to spend some time looking around at what and how others are blogging here - it is a great education and lots of fun.  Looks like you’re off to a great start…keep it up!

Oct 03, 2013 05:17 AM #6
Barbara Gregus
CARES Consumer Advantage Real Estate Services - Sandia Park, NM
Sandia Park Paa-ko Homes
Great first post Robin and welcome to active rain!
Nov 11, 2013 08:06 PM #7
Melissa Muse Wiggans
Real Estate Muses - San Antonio, TX
CRS, GRI, ABR - Real Estate Muses
Welcome to active rain Robin, hope to read more bloggs from you.
Nov 18, 2013 06:35 PM #8
Waynette Hoover Araj
Keller Williams Realty - Asheboro, NC
Connecting your Dreams with the Right Real Estate
Congratulations on your first post Robin, Enjoy blogging!
Dec 01, 2013 09:00 PM #9
Randy Shamburger
Movement Mortgage - Greenville, SC
FHA, VA, USDA and Conventional Mortgage Expert

Thanks for the good tips!

Dec 01, 2013 10:38 PM #10
Petra Norris
Lakeland Real Estate Group, Inc. - Lakeland, FL
Realtor, Lakeland FL Homes for Sale
Hi Robin welcome to active rain, hope to read more bloggs from you, all the best!
Jan 28, 2014 09:16 AM #11
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Robin Leigh

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