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The news media has it out for ANYONE that succeeds other than them

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Services for Real Estate Pros with RealEstate Planet powered by TourFactory

I saw a new story on the ABC affiliate this evening from a few days ago.  It seems that it's not enough to have been chicken-littles about the "real estate bubble" and try to create more heat than existed for the last couple of years.  They decided it was a worthy story to posit a "scare argument" about virtual tours and how dangerous they MIGHT be on the net.  Since many many agents have "internet-ized" (new word LOL) their marketing plans and are now using a spectacular form of showing homes that is actually good for the SELLER!...the NEWSIES have to find a new goblin. To tell you the truth I AM SICK and tired of these people standing on a self-righteous indignation platform and shouting for ratings and making agents look like used car salesmen.  They have proven to be reprehensible in their outlook on anything having to do with real estate, commerce and our country in general.

  

Chicken Little: The Sky is Falling, also known as Chicken Little, Chicken Licken or Henny Penny is an old fable of unknown origin about a chicken who believes the sky is falling. The phrase has also become used to indicate a hysterical or mistaken belief that disaster is imminent.

It is time for us in the business to stop them from running these charades and hold them accountable for their stories belittling agents an d the business in general.  I truly suggest that any time a news article or TV news story comes out in an anti-real estate fashion that we hammer the sources and make sure they balance their argument.  Is that too much to ask for?

If we let them get by with this without complaint we will end up with a reputation that has been created by not only the unscrupulous in the business but also by the "sky-is-falling crowd" in the media.  If not countered, this is precisely the way that they will jack-hammer the business and let the Zillows and Redfins of this world succeed in making the real estate agent a thing of the past that they so desperately want.

Enough is enough! Do I sound angry?   Ahem  well I am.  (Taking an Advil now thank you)

PHEW I feel better now!

They actually say the sky is falling over there when in reality it can fall right over here.

Comments(22)

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JudyAnn Lorenz
Bar JD Communications - Mansfield, MO
Virtual Marketing Consultant

I try to remember the NEWS is really entertainment.   When Katie Couric gets her phony sympathetic expression, we turn to re-runs.

My late mother was such a news junky that it made her ill and led to surgery.  She was totally hooked on CNN.  I don't turn the TV on till quitting time and refuse to believe the news.  

 

JudyAnn Lorenz, BAR JD

Feb 05, 2007 01:42 PM
Mike Jaquish
Realty Arts - Cary, NC
919-880-2769 Cary, NC, Real Estate

"I try to remember the NEWS is really entertainment."

Right.  if only it was entertaining.

Feb 05, 2007 01:53 PM
David Brayton
RealEstate Planet powered by TourFactory - Valencia, CA
I agree that it SEEMS like entertainment but then if it in fact WERE entertainment then they should tell us and not act like uppity "journalists".  The big lie is that they have all been co-opted and won't admit it--- so get out there and stand up for the Real Estate Agent of today!
Feb 05, 2007 02:27 PM
Jim Crawford
Long & Foster - Fredericksburg, VA
Jim Crawford Broker Associate Fredericksburg VA
The new news is that I stopped listening to news. because it isn't news it's spin!
Feb 05, 2007 03:05 PM
Renée Donohue~Home Photography
Savvy Home Pix - Allegan, MI
Western Michigan Real Estate Photographer
News must be sensationalized otherwise it is boring!  I am with ya ;)
Feb 05, 2007 03:17 PM
Mike Jaquish
Realty Arts - Cary, NC
919-880-2769 Cary, NC, Real Estate

"I find that 2 advil and a scotch works wonders! ;-) "

Whoo needs the Advil?  What is it for?

:)

Feb 05, 2007 10:37 PM
Gena Riede
Riede Real Estate, Lic. 01310792 - Sacramento, CA
Real Estate Broker - Sacramento CA Real Estate (916) 417-2699
David, nice rant. Any news as far as the news is concerned is good news and to get people talking and asking for more is their job...our job to list and sell, be as good as we can be and overlook the little minds. We can change others but hopefully with good service, we'll enlighten a few.
Feb 06, 2007 02:45 AM
David Brayton
RealEstate Planet powered by TourFactory - Valencia, CA

Thanks Gena  just call me "RANTS R US"  (Perhaps I am a frustrated radio talk show host?) I agree that killer service and proving them wrong is key as most serious agents will attest to.  However... the media play a huge role in skewing or skewering the facts and cannot be trusted alone with the details.

WALMART is a good example....starting almost 2 years ago was an intentional "let's knock Walmart of the pedestal mantra from the media and with it's continuous drumbeat hinging on a number of issues primarily related to a Labor perspective...Walmart had it's first bad quarter 2 quarters ago.  I have my own issues with the company but when the media got hold of one it liked....watch out!

Yes they survive on drama but then.......so did chicken little.

Feb 06, 2007 02:52 AM
Leigh Brown
Leigh Brown & Associates, RE/MAX Executive - Charlotte, NC
CEO, Dream Maker - Charlotte, NC
it's gotta be sexy to sell, and fear is always sexy.  amazing that they can seek out something so harmless and helpful to sellers and make it bad...and to what end???
Feb 06, 2007 03:54 AM
Tim Fennell
The Legends of Real Estate, REALTORS® - Jacksonville, FL
Jacksonville Real Estate

You've 'ranted' for many of us... Thanks.

That said, I have often wondered about the pics and virtual tours we put on the internet as to whether or not some loony-tune might use them to gather info about a particular home/family.  I would think the odds are against anything bad happening but I do try to be very careful what is 'displayed' in the pics.

Feb 06, 2007 04:02 AM
David Brayton
RealEstate Planet powered by TourFactory - Valencia, CA

In fact in our case here at TourFactory.com we set our viewers to make sure the images in panorama or immersive form will pixelate quicker than the norm.  This is a safety feature that makes it far more difficult to see specifics as in valuable objects , security, etc.

Feb 06, 2007 04:07 AM
David Brayton
RealEstate Planet powered by TourFactory - Valencia, CA
We only need to turn to Geraldo to see that all that hits the airwaves need not be newsworthy.........Anyone remember Al Capones Vault!!!!
Feb 06, 2007 04:17 AM
David Brayton
RealEstate Planet powered by TourFactory - Valencia, CA

Thanks for the disclaimer Joe although:

1 - Helping my case with the media isn't exactly what I am interested in. They have already taken the "other side" of the argument without truly explaining that examples that fortify their ideology are few and far between.  But then chicken little saw all things in the same way. My point is to hold them accountable for BEING chicken littles.

2 - Explain how reinforcement of any image is detailed here in the rant.

And if it is the case that you love your agents and depend on them for a portion of your revenues why would anyone want to give you money that gives you more ability to hammer them ad hominem? Fairness is as fairness does.

Perhaps since print is falling of the earth at an alarming pace regarding real estate advertising dollars it might be the tenor that you in the media take that makes them run even faster.

Feb 06, 2007 04:28 AM
Rich Schiffer
Swarthmore, PA
Referral Agent, e-PRO
The only news source that is worth watching (in my humble opinion) is Jon Stewart's Daily Show on Comedy Central.  At least that program realizes that it is entertainment.  Anything really important will be commented on in some way, and he will probably say exactly what the real newscasters wish they could say on their programs. Thanks for letting me ride the coattails of this rant, by the way.
Feb 06, 2007 10:42 AM
Shari George
Coldwell Banker Tomlinson - Lewiston, ID

Hear-Hear!! 

People are always looking for a down side to everything.  I say let it be, if something bad happens, then it will happen, but don't dwell on the what if's!!

 

Feb 06, 2007 11:20 AM
Dave Sulvetta
Dave Sulvetta, eXp Connection, Gloucester County Realtor - Gloucester Twp, NJ
Realtor
I have always beleived to true world dictator is the media. They run everything, from driving gas prices way up, to bursting the bubble. They have too much opinion for their own good.
Feb 06, 2007 01:31 PM
David Brayton
RealEstate Planet powered by TourFactory - Valencia, CA

OK Joe,

First, I was a commercial director and producer for 21 years and my entire life revolved around "propaganda" and the uses of it. So I have a serious insight into what type of stories the media put up and how they shade and obfuscate an issue to prove a point they agree with.  This is the typical way things are done at the media level and my point is that they should not have a free ride.

The story was not innocuous, in fact it was a scare piece that had no bearing on the truth. 

I never said you attacked me I said the media does often in ways that are under the sheets if you will and they get away with it all the time.  YES all the time.  I never take off on any "slender thread" since I as stated before have been on the propaganda side for my entire adult life.

 

Are there crooks in this business. Well duh. But typically the media paints the canvas with a huge broad brush taking in whoever they want without regard to balance (race issues and climate issues as well).  If in fact this was an innocuous or naive story then perhaps the questions asked by the interviewer and were answered forthrightly by the few on the agent side answered would have been used in the 2.5 minute piece.  However the ideology of the piece was not to balance a perspective of whether VT's were potentially dangerous but was to make their position absolute.  This is the primary reason I suggest they are more than not -- un-educated people (meaning under educated) in the media shouting in an echo chamber or attempting to make an echo chamber stick for long enough to create their next "sky is falling" attack.

If chicken little pieces on TV and in the news are acceptable then we are in big trouble as a society.  Paris Hilton has done the same thing as many of the "producers and writers" of this garbage.....she made an image out of yelling... "look at me and all my badness!!"

Feb 07, 2007 04:12 AM
Teri Isner
Keller Williams Realty at the Lakes - Orlando, FL
GRI, CRS, CIPS
Couldn't agree more their so called experts at times are just ridiculous.
Feb 10, 2007 12:19 PM
Don Diltz
Coldwell Banker - Menlo Park, CA
DRE:01204965
Well the newspaper only sells news that gets attention and negative info on real estate is everyone's worst fear so it gets attention.
Oct 02, 2007 05:51 PM
Keisha Hosea- KASIHomes.com
KASI Homes - Chino Hills, CA
Real Estate Solutions For Real People
I don't watch much news. Maybe that's a good thing.
Oct 02, 2007 07:32 PM