Drop the Shields!

Title Insurance with First American Title

On my way back to Seattle from Yakima Thursday I needed a break and pulled into Ellensburg for a timeout. As a fan of CWU (Central Washington State University) I took a little memorial drive around the campus and stopped in at the local (been there forever) Dairy Queen.

Dairy Queen in Ellensburg, WA just of the Central Washington State University campus.

I’m sitting in the corner eating my cheeseburger fries and sipping a Pepsi thinking about the past few days in Yakima and enjoying the stream of college kids coming in for an afternoon treat. 

Isn't it ironic I find myself here just now, the old guy in the room who happens to be the dude who's work is all about the evolving social media environment, but my iPhone is in my pocket. I spent the last few days talking to clients that were mostly my age and some were more than skittish about adopting social media platforms as a marketing strategy. Now I'm sitting in a burger joint just up the road a piece full of college kids who are never disconnected.

The real irony is the fact that both groups need one another to make their respective worlds go round. Yet with shields they might resist the unknown and miss a valuable connection.  

It reminded me of a favorite Star Trek NG episode.

Data: "Drop the shields!

This is the one where the Enterpise is facing a strange space anomaly coming right at them so they transfer power to the shields and brace for impact. The closer this unknown wave front gets to the ship the more energy it has. The crew finally transfers all the ships power to the protective shields, yet the anomaly becomes even more powerful.

I love this one because Data figures it out in the last few seconds and tells Captain Picard, "Lower the shields!" Which is totally counter intuitive. Picard, with only a second to make the decision, sides with Data and commands, "Make it so!" And the anomaly upon impact vaporizes, no harm done. 

Data goes on to explain it's a harmonic amplification affect and cranking up the shields was causing the oncoming anomaly to counter with ever more energy.

"The more energy we put to the shields the worse the impact."

I love this metaphor... Isn't this often what happens when we resist change? The more energy we spend resisting it the harder the impact. Sometimes, though counter intuitive, it's smart to drop the shields. 

Posted by

René Fabre

"Where there's conversation, there's opportunity."

Please Note - The views expressed herein reflect only the individual’s personal views and are not the views of the author’s employer.

The Blackberry Chronicles, a blog by Rene Fabre and his travels around the Greater Pacific Northwest and beyond. Connect w/ Rene Fabre on Google+. Rene Fabre on Twitter. Rene Fabre writes reviews on Yelp. Rene Fabre on Linkedin.com The Audiorium YouTube Channel by Rene Fabre. Facebook.com/renefabre Rene Fabre loves digital photography and here are his shares on Flickr. Rene Fabre is a musician and composer and shares some of his orginal music and recordings on Soundcloud. Rene Fabre shares his interests on Pinterest.

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Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Nice job with the metaphor. You are right about both groups needing one another.

Make it a great week!

Oct 06, 2013 08:32 PM #1
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Rene, our office techie is 70-something.  She's our early adopter who shows the rest of us how it works.

Oct 11, 2013 02:08 PM #2
Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Joe... Thanks... Running a little late with my comebacks. I've been in Alaska teaching classes and meeting with clients. Indeed, both groups need one another. Thanks!

Pat... Hah! That's wonderful! For sure, it has nothing to do with age! Thanks...

Oct 12, 2013 04:04 AM #3
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Marketing in the Digital Age
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