On Crossing 200,000: What It's Still About
On June 8, 2012, I was poised to crack the 100,000 code here on Active Rain and I wrote about it
. At the conclusion of my blog post, in violet
below, I had a singular goal and I threw down the gauntlet --- I wanted to earn my first featured post. True to my entire experience on Active Rain, that very post
became a feature. I say that this is consistent with the time I've invested on this platform because we are, at the core, a network of professionals who make things happen. We may be Realtors or loan officers, but at the end of the day we're in the business of saying what we're going to do and then getting it done.
So to keep with my themes from the 100K post, here is some insight imparted by the second hundred:
It's About Relationships:
100K Rob: No big surprise here. What you realize quickly on Active Rain is what you realize at one point or another in the real estate business. Forming alliances with those who are smarter than you or possess different skills will set up a great network for referring future business. What's common knowledge to you is the "missing piece" for someone else. But you have to connect to make it work.
200K Rob: This year I attended my first meet-up. What a great group of people. But even beyond the local area, Active Rain gives you keys to the city --- any metropolis that could even be on the other side of the country. I will never hear myself say, "I don't know a good Realtor in Clarksville, TN," because I do (Debbie Reynolds). Or, "Sorry, I don't have an excellent loan officer contact in the Chicago suburbs," thanks to Gene Mundt. I have it covered, because I have Active Rain.
It's About Consistency:
100K Rob: How frequently you blog and comment is indicative of your commitment level to your business. I have referred the most business to those who have demonstrated a constant effort with their contributions on the platform. After all, if they have good habits here, I can make an assumption they would treat their clients and my referrals in a like manner.
200K Rob: What happens when most people get "too busy?" They gut the Golden Goose, of course. If blogging brings them clients, they get tied up in servicing those clients and stop blogging. Guys in my industry are so notorious for this they give it a name --- "riding the wave." Active Rain, and especially the Feature Board, remind you that the real pros never let up on their marketing, prospecting and blogging. This has been a great example for me and I am grateful for this daily reminder. I'd be willing to bet George Souto is one of the busiest loan officers in Connecticut, but he'll put up a feature almost every day of the week anyway.
It's About Sharing and Giving:
100K Rob: You have to take the first step and volunteer what you have to offer. Nobody is going to find you on Active Rain or the internet unless you first make the effort to be present. Active Rain offers a GREAT venue for search results, but yeah, you have to have something to GIVE first. So give what you have willingly and gladly and much more will come back to you as a result.
200K Rob: Some of you may know that I do the Ironman triathlon. You know, "Swim 2.4 miles, bike 112 miles, run 26.2 miles, brag for the rest of your life," Ironman triathlons. But that's not enough. I've done 14 of them! Why? Because often we find that a significant accomplishment is not an end, but just a beginning. My favorite quote on this is credited to George Santayana, "To knock a thing down, especially if it is cocked at an arrogant angle, is a deep delight to the blood." So if you're out there, thinking of starting up, and staring at a goose egg on Active Rain, knock it down. Give to get, and get to 100K or wherever else you want to go.
It's About Having Some Fun:
100K Rob: Developing your own voice is a beautiful thing. Over the last few years, most of us have, at times, felt great frustration with the absurdities of our business, the onerous and misguided regulations that govern us, the gross lack of common sense exhibited by the banks, the buyers/sellers, etc. You name the other party. But if you have developed your "voice" in the blog format, you can air your grievances, seek a shoulder to cry on, or most importantly, figure out a solution in a civil manner. Maybe even a humorous, slightly irreverent one while you're at it. How great is that?
200K Rob: Warren Buffett's right hand man, Charlie Munger, is known for his oft-used retort, "I have nothing to add." Charlie, I'm stealing that here.
Oh, and those featured posts? I've got 11 now, and am committed to producing another. Each one is a treasure trove of great comments and enough motivation to keep pressing towards the next hundred thousand.