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Real Estate Photography- Using Multiple Flashes

By
Real Estate Agent with EXIT Realty Beatrice Associates 9506757

Comparison of Flash and no FlashUsing Multiple Flash

The following is a series of a shot used in a recent listing of mine.  The room was lit with one large window and one overhead light in the kitchen.  It was really like being in a cavern. Bright window in the back with light falling off quickly towards the kitchen.

The challenge was to show part of the outdoor scene but have the interior well lit. 

The first photo was exposed for the window.  I want enough detail coming through the window so it looks natural.  The exposure was f8 at 1/40th of a second. Unfortunately when we expose for the window the rest of the scene is way to dark.  The window detail is important here to show you the Historic District the where this particular loft is located.

The second photo is exposed to get an overall balance of the scene.  The expsoure was f8 at a 1/2 a second. The highlights are overexplosed and blow out with no detail and the shadows get muddy and dark.

The final photo is one where I used multiple flash.  The benefits of using multiple flash is I can control the scene to match more what the human eye sees and get a well balanced photograph.  In this photo I used the exposure I determined that put the window where I wanted it at f8 at 1/40th of a second.

I bounced Flash 1 handheld, off the ceiling at 1/4 power to help light the kitchen.  Flash 2 was lying on the floor bounced against the wall behind the kitchen counter at 1/16 power.  Flash 3  was lying on the floor bounced into the corner of the ceiling of the wall at full power.  I usually use light stands.  But I had to walk quite a distance and only brought my camera bag.  I could have controlled shadows a little more if Flash 1 and 2 were bounced higher to the ceiling. 

You can view the Lowell Loft 22-33 Middle Street, Lowell MA.

The light diagram is below.

 

Exposed for Window

Exposed for Window

 

Exposed for Overall Scene

Exposed for oveerall scene

Multiple Flash Photo

Multipl Flash Photo

If you have never used multiple flash and you own a DSLR, I would suggest buying an off camera flash and start playing with one flash, off camera.  I use nikon SB80's whch have a built in slave.  LumoPro 180 for real estate photography. just came out with a great unit for about $180.00.  If you are on a tight budget then the Yongouno Flash for real estate photography sells for about $65.  They both have built in slaves that can be triggered by your little pop up flash.  Just make sure you turn the pop up flash all the way down so it does not impact the scene. 

I actually could have used a fourth flash alongside flash 2 for additional power.  But i was just working with what I had.

As you start to feel comfortable with one flash start to add additional ones. 

Flash Set Up Diagram

This post, Real Estate Photography-  Using Multiple Flashes, was provided by Kevin Vitali of EXIT Group One Real Estate.  Kevin has combined his previous career as a professional photographer with his real estate career.  Have you ever heard the term A Picture is Worth a Thousand Words? When it comes to marketing your home in the world of the internet buyer, your homes photography can make or break you.  Kevin will provide real estate photography that will draw the buyers into your home.  Call Kevin at 978-360-0422

Don McAskin
REALTY EXECUTIVES Of Simcoe Inc. - Barrie, ON
"Everybody is Askin...for McAskin"

Thanks, I just keep getting better with the pictures.  It means a lot as today, buyers are introduced to the property by way of a photo.

Oct 18, 2013 09:55 AM
Kevin Vitali
EXIT Realty Beatrice Associates - Middleton, MA
Helping Massachusetts Home Buyers and Home Sellers

Don keep learning and improving.  With today's buyers your first showings are on line. 

Oct 18, 2013 11:01 AM
Lee Jinks
Jinks Realty - McAllen, TX

I've got two thoughts about using flash.

First is that if you don't have enough flash units to do the job, light portions of the scene at a time, and then combine in post.

Second is that controlling the camera with a camranger might be a very efficient way to set flash position and power levels.  The idea would be to set the composition of the scene and then set each flash, one at a time as you take test shots to insure proper placement and power levels on each flash.  You wouldn't have to go back to the camera because the shot can be viewed on one's iPhone or iPad.

Oct 19, 2013 02:09 AM
Kevin Vitali
EXIT Realty Beatrice Associates - Middleton, MA
Helping Massachusetts Home Buyers and Home Sellers

Lee thats a great idea.  Ill have to check that out the cam ranger.  I am pretty comfortable with flash and usually get what I need based on experience but there are times where I am running back and forth like an idiot to get just the right setting.

Lee, I find that three is a good number to start with it covers most situations, though sometimes you can never have enough.  Though at $65 it's pretty easy to add flashes.  Then how you place them... Ive been getting away from light stands and using tripods for light stands.  The tripods can be hidden almost anywhere with almost 0 leg spread if need be.  I use the Benro Travel Angel which I already had a couple for my video slider.  Slik makes one for about $60 that I will add to the line up.

Oct 19, 2013 04:08 AM
Tom Bailey
Margaret Rudd & Associates Inc. - Oak Island, NC

Kevin, Great post. Many years ago I was a VERY SERIOUS amateur photographer. I have over $20K (at late 80s early 90s prices) of 35mm equipment. I just lost interest in the hobby and put it all in the closet. I am told that my large collection of Nikor lenses will work with the new Nikon DSL's but not use many of the features. I got in RE a few years ago and have hired all my pics thus far, but I am getting the itch to take my own. Do you have any suggestions about bodies and lenses for RE? The Pro who does pics for me was a confirmed Nikon man but has switched to Canon. He swears that in the world of digital that Canon is better than Nikon. I am skeptical. What do you think?  

Oct 19, 2013 12:10 PM
Kevin Vitali
EXIT Realty Beatrice Associates - Middleton, MA
Helping Massachusetts Home Buyers and Home Sellers

Tom-  I went to school for photography and did commerical as well as portraits for 10 years.  The equipment to use is the one your comfortable with.  Nikon Canon whatever you have.  I personally feel Canon is definitely the more user friendly of the two, the Nikon optics tend to be superior but Canon is just a little more advanced in their technology.  You can't go wrong with either.  I am not an equipment freak.  Give me a camera and I will make it work.

The only real requirement is a lens that is the equivilant of 18-24mm.  I own a 10-20mm Sigma.  10mm (15 DX) is too wide and there is too much perspective distortion.  It elongates and makes the rooms too large.  When I first purchased the Sigma I shot everything at 10mm but found the distortion to be too much.  I now try to shoot more towards the 20mm range.

The other must piece of equipment is a tripod. 

Oct 20, 2013 02:38 AM
Tom Bailey
Margaret Rudd & Associates Inc. - Oak Island, NC

Kevin, Thanks for the info. I have plenty of tripods, they are about the only thing of my old equipment that I can still use.

Oct 20, 2013 05:23 AM
Kevin Vitali
EXIT Realty Beatrice Associates - Middleton, MA
Helping Massachusetts Home Buyers and Home Sellers

Tom-  I know some people will disagree with me but the tripod is the single most important piece of equipment for real estate photography!  I don't care if you use a point and shoot camera for your listings you should still have a tripod. 

Base exposures are usually well under a 60th of a second and it is hard to get an in focus photo at a under a 60th.  A tripod will also help you focus more on the composition and lighting.  I rarely take in an indoor photo with out a tripod.

 

 

 

Nov 03, 2013 10:48 PM
Gail Robinson
William Raveis Real Estate - Southport, CT
CRS, GRI, e-PRO Fairfield County, CT

Hi Kevin, I've posted quite a bit on my AR blog about my foray into real estate photography.  First, about my search for equipment, which after much research led to my purchase of the Pentax K-5 and a Pentax 12-24 mm lens.  I learned how to do small flash photography from Scott Hargis's Lighting Interiors e-book.  I bought 4 Yongnuo flashes, as I was on a budget.  I also take five photos at different exposures and process them via fusion or tonemapping in Photomatix.  The final step involves finetuning in Photoshop Elements 10 (just bought Elements 11, but need to go through the tutorial, it's not intuitive).  This all began with my quest to replace a good point-and-shoot camera!  I'm still learning, but I'm enjoying the process, and getting much better photos of my listings.  I still use a professional photographer for my luxury listings.

Jan 23, 2014 11:09 PM
Kevin Vitali
EXIT Realty Beatrice Associates - Middleton, MA
Helping Massachusetts Home Buyers and Home Sellers

Gail-  Thats awesome your willing to try and learn a new school!  Good luck.

Jan 24, 2014 12:07 AM
Eric Kodner
Madeline Island Realty - La Pointe, WI
CRS, Madeline Island Realty, LaPointe, WI 54850 -

Kevin - Kudos to you for telling it like it is about the essential value of using a tripod!

Jan 24, 2014 11:40 PM
Kevin Vitali
EXIT Realty Beatrice Associates - Middleton, MA
Helping Massachusetts Home Buyers and Home Sellers

Thanks Eric.  No matter what camera you have or what level your at a tripod will help take your real estate photos to the next level.

Jan 25, 2014 12:22 AM
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566

That really is remarkable to see the differences in the photos along with the explanations.

Jan 25, 2014 09:18 AM
Kevin Vitali
EXIT Realty Beatrice Associates - Middleton, MA
Helping Massachusetts Home Buyers and Home Sellers

Thanks Cheryl.  Digital photography makes it much easier to expirement.

Jan 25, 2014 09:54 AM
Jerri McCombs, Broker/Owner
Dogwood Real Estate Services - Hendersonville, NC
Hendersonville Living

Thanks for the article. I like that you are placing the flashes on the floor. No tripod to get in the way. 

Feb 15, 2014 11:35 PM
Kevin Vitali
EXIT Realty Beatrice Associates - Middleton, MA
Helping Massachusetts Home Buyers and Home Sellers

Ahhhhh Jerri-  I would have been better served by having a tripod or light stand.  This was in downtown Lowell MA and I had to walk two blocks with my equipment.  I was actually being lazy.... but in a pinch you can see what can be done.

Feb 16, 2014 03:47 AM
Travis "the SOLD man" Parker; Broker/Owner
Travis Realty - Enterprise, AL
email: Travis@theSOLDman.me / cell: 334-494-7846

Great shot! Thanks for the link to the Yongnuo flash, will probably get one!

Feb 16, 2014 09:13 AM
Lynn Afton
Greenridge Realty Oakmont - Big Rapids, MI
REALTOR® Near Big Rapids, MI, Mecosta County

Proper lighting just makes a world if difference in listing photos :) 

Thank you for the tips on using additional flashes.

Feb 16, 2014 10:19 AM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

Your final picture is amazing!

Photography is like magic. Only the magician knows the tricks:) Thanks for sharing your knowledge!

Jul 06, 2014 06:59 PM
Kevin Vitali
EXIT Realty Beatrice Associates - Middleton, MA
Helping Massachusetts Home Buyers and Home Sellers

Inna, Thank you.  Its certainly not magic with a little know how.  It should be waht every agent stives for, either by sharpening their skills or hiring a professional photographer.  Here in my area, we are seeing more professional level real estate photography.  It will be harder and harder to compete if your snapping photos on your iphone.

 

Jul 09, 2014 11:49 PM