Real Estate Is A Relationship Business!

By
Real Estate Agent with Rich Life Real Estate Team GA#242237

Real Estate Is A Relationship Business!

 

It never ceases to amaze me at the agents who won't answer their phones, or who develop a team and become so big that you only reach automated attendants that ask you to choose one of 15 options, most of which don't even allow you to leave a message.  That is unless you push the button that says you are "A BUYER NOT WORKING WITH AN AGENT."  

Some of these agents won't return calls or texts in a timely manner, and if they are working with a lot of foreclossures, they often dont put their listings on a SUPRA box, but instead put them on a combo box, but then fail to answer the phone so you can show and sell their properties.

These same agents are likely the ones who continue to farm Craig's List and pay for advertising to get all of their leads because they never build up a solid sphere of influence.  They have failed to remember that while they may be very good at marketing and perhaps even at sales, that real estate is a relationship business, and a service business.

Answering a call in a friendly manner and being extremely amialbe and easy to work with, promptly giving information that is needed to consumers or to professionals trying to sell your listed home helps establish your reputation as someone that is a pleasure to work with.  Develop a reputation for being able to hit the curve balls of a difficult transaction and to act as a problem solver during difficult times and you will have agents will have a desire to work with you.  Make sure that the concerns of all parties are understood and addressed, and try to treat others as you would like to be treated, disclose all necessary things, and communicate when obstacles arise and your buyer or seller may not be able to close on time.  Do this communication as soon as possible!  Get your amendments and counteroffers turned in quickly, alert closing attorneys.  Be quick to give feedback that will help listing agents get their home sold even if your buyer isn't interested.  Always be fair in your negotiation, and try to make sure everyone wins if possible.

Communicate and make sure in the end that you provide valuable resources that exceed expectations, and then keep in touch with your client on a regular basis, and with the agent that cooperated on the deal.  These agents will be much more likely to sell your home in the future, and your clients will be very likely to refer you future business!

Comments (27)

Wayne Johnson
Coldwell Banker D'Ann Harper REALTORS® - San Antonio, TX
San Antonio REALTOR, San Antonio Homes For Sale

Jared-Some of your points do make doing the business more challenging than it needs to be. Unfortunately, it's not likely many offenders will read your post.

Oct 14, 2013 11:54 PM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

I absolutely agree that real estate is a relationship and service business.  Answering the phone, responding to messages, responding to emails, being pleasant are all extremely important.

Oct 14, 2013 11:56 PM
Suzanne Otto
Six Twenty Designs - Lansdale, PA
Your Montgomery County PA home stager

I think eventually their reputations will catch up with them. Marketing will only get you so far for so long.

Oct 14, 2013 11:57 PM
Jared Garfield
Rich Life Real Estate Team - Buford, GA
Invest With The Best For The Highest Returns!

Wayne, LOL you are right, even though this is in "Best Practices"  most offenders probably aren't reading blogs in Active Rain.  We do have a great community here with so many people trying to do things right!  I actually got a chuckle out of your comment.

 

Kat, It's exactly that kind of pleasant treatment and responsiveness that make me want to work with an agent time and time again!  Thanks for your comment.

Oct 15, 2013 12:02 AM
Team Honeycutt
Allen Tate - Concord, NC

I am also amazed at the way some agents neglect their phone calls.  Trying to reach an agent about an offer you need information on is often impossible. This is so unfair to the seller. I think a lot of agents actually don't answer because they do not choose to deal with problems. Communication with our clients is so necessary.

 

Betty

Oct 15, 2013 12:13 AM
Drick Ward Property Management / Broker Assoc
NEPTUNE REALTY - Virginia Beach, VA
"RealtorDrick" - Experienced Representation

"Real" estate and "rel"ationships

Oct 15, 2013 12:16 AM
Bryan Robertson
Los Altos, CA

I agree with you completely.  Those agents who play games with their listings or fail to see the value in connecting with fellow agents often miss out on opportunities.  Besides the ethics, they aren't doing their clients any favors by not engaging with other agents.

Oct 15, 2013 12:24 AM
Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

In an area where the agents know who is responsive and who isn't those that need to work with that agent will find a way to get through or go onto something else

Oct 15, 2013 01:04 AM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

I think it's always best to keep relationships with my fellow agents amiable. You never know when you might be doing business with them again.

Oct 15, 2013 03:26 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

What nonsense...it just amazes me too. Business means what it says literally...

Oct 15, 2013 03:38 AM
Rich Gaasenbeek
IXACT Contact Real Estate CRM - Toronto, ON
Real Estate CRM & Marketing Made Easy!

Great points Jared!

Oct 15, 2013 04:48 AM
Jared Garfield
Rich Life Real Estate Team - Buford, GA
Invest With The Best For The Highest Returns!

Rich, 

Thank you so much!  

Richie, 

It sounds like you have experienced the same, and I agree, how can you expect to succeed without running your business like a business!


Tammie, 

I think the relationships with the agents we work with is one of the most important things for a successful career as a listing agent.  Especially during buyers markets!

Oct 15, 2013 05:07 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

It's so important to maintain a professional reputation by returning calls asap.  Unfortunately my cell phone was not notifying me of voice mails recently....I was making calls out just fine, but some calls were never getting to me and no voice mails!  Horror.  I felt so bad when I found out I had missed over a dozen voice mails.  I immediately replaced the phone and sent out an email to all my contacts apologizing for any inconvenience.

Oct 15, 2013 05:17 AM
Jared Garfield
Rich Life Real Estate Team - Buford, GA
Invest With The Best For The Highest Returns!

Sharon,

Technology can be so strange, I've had it happen where people told me the left messages, and I dind't believe them because they weren't there only to receive them two days later as new messages.  We have really become reliant upon technology, and with texting and cell phones receiving emails, expectations of immediate response have really gone up haven't they!

Oct 15, 2013 05:33 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Jared, isn't it surprising that most agents treat this a 'transactional' business? And forget their clients within a year or so?

Oct 15, 2013 01:23 PM
Kelly Young
The Platinum Group Realtors - Colorado Springs, CO
Colorado Springs Real Estate ~ 719-226-0126

Jared, absolutely and I think another example of when this shows up is when we are working with someone on putting a contract together and they know us from "answering the phone or not".   I think the negotiations don't go quite as well for the "don't answer the phone group".

Oct 15, 2013 01:26 PM
Carol Zingone
Berkshire Hathaway Home Services Florida Network Realty - Jacksonville Beach, FL
Global Realtor in Jax Beach, FL - ABR, CRS, CIPS
I try to remind new agents of this every month when I induct them into our local association - you remember the agents that are a joy to deal with, and seek them out, and, the reverse is true as well.
Oct 15, 2013 09:41 PM
Paul Collier
Patriot Home Mortgage - Huntington Beach, CA
Paul Collier

People, sadly, have become so accustomed to poor customer service and lack of human interaction, that many are still willing to subject themselves to this type of experience. I love the surprise in a voice when I answer my phone on the first or second ring, and take the amount of time they need to answer all their questions, then do a follow up email. I may not be closing loans like hotcakes, but I do have a devoted base of satisfied customers who return to me and refer friends and family to me as well. Thanks for the great post!

Oct 16, 2013 05:15 AM
Phil Stevenson, CRMP
PS Mortgage Lending 305-791-4874 or 888-845-6630 - Miami, FL
"Mortgage Nerd" in Miami, Florida and Texas

Jared, regardless of how big the team is, there should always be someone available to promptly answer any questions and give impeccable customer service. Each agent is their own person, and each should be focused on giving clients, potential or otherwise, the attention they require and deserve. Successful relationships can't thrive without it.

Oct 16, 2013 05:45 AM
Jared Garfield
Rich Life Real Estate Team - Buford, GA
Invest With The Best For The Highest Returns!

Phil, that's certainly true, and I do think there are some very goood teams out there that do a very good job.  They get a bad name sometimes by individual agents, because when you are competing head to head, that's the tactic that seems to work, but sometimes a team can accomplish more than one person can, and it's all about service and communication for sure!

Oct 16, 2013 05:51 AM

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