Is Facebook the Best Site for Marketing?
Marketing is a word that strikes fear into the hearts of some people. Unless they can afford a professional who can take the time and effort to make sure all their social media pages are updated and running while they're SEO is at an all time high, marketing is not something most people have time or knowledge to engage in.
Frankly, social media, especially sites like Facebook, which have recently incorporated paid advertising into its business plan, don't seem to be as social as their name implied.
I am not speaking as any sort of SEO expert but, for me, Facebook isn't as exciting for marketing as it used to be.
From what I can tell, more user-friendly sites like Twitter, Pinterest and LinkedIn are where people are getting the most bang for their buck. And, of course, Active Rain.
Twitter allows you to get your message across quick and easy, so advertising isn't as intrusive as it would seem on most sites. Pinterest allows you to show what you're offering and have people check out "the goods" before they contact you. Finally, LinkedIn allows you to market yourself and your business without coming off as a narcissist.
Heck, even Youtube, if done right, give consumers more to look at in less time. They actually get to see the person they're looking for in action and get to them through videos before making any inital contact.
Active Rain, not only has "Google juice" but it allows you to connect and form relationships in your field while giving you the freedom to express yourself, not just as a professional, but personally as well, via blog posts.
The reality is, there are better marketing sites out there besides Facebook, and new trends on the site aren't making it any better.
Every time I look at my newsfeed, it seems to be a bunch of advertisements I don't care about and posts from three days ago that are no longer relevant. It seems Facebook is about to go the way of MySpace but instead of being taken over by musicians, it will be taken over by advertisers.
I'm not saying Facebook doesn't work. Maybe it does for some people. Maybe it's where most of their business comes from...I don't know. Less and less though, it doesn't seem like the best site to promote your business or be who you are. Most of the status updates I see either tell you to go to the business's personal website or go tweet what you think of "x,y and z" somewhere else, not on Facebook. Very few are solely concentrated on Facebook to begin with.
If the point of social media is to be "social," and be able to participate, how does liking a page help your business?
Some posts here on Active Rain have even stated that their business has been better served through engaging consumers via traditional marketing. Facebook business pages don't make you feel social, they just throw information at you. Maybe they're doing it wrong, maybe I am. So far though, I don't feel very social on Facebook.
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