Time To Give My Marketing Plan A Face Lift.

By
Real Estate Agent with Keller Williams Realty Leading Edge

 

stand out of the crowd

 

TIME TO GIVE MY MARKETING PLAN A FACE LIFT

 

I just sat through webinar on marketing. It got me thinking about my own form of marketing. I developed my marketing plan last year about this time and it seemed to work pretty well. This was my second year in real estate and I was quite pleased with what I did for business over the spring and summer. I closed 8 transactions by September; which doubled what I did my first year. So...I should be happy and content, right?

WRONG!  Now, I need to take what I put in play last year and multiply it by 10. Yes, my marketing plan worked well, but for next year I need to hit it out of the park!

How am I going to do that, you ask? Well, here's my face lift marketing plan.

1. Video Marketing to my local niche markets via emails, and social media posts.

2. Quarterly local newsletters with current market stats on what's going on in the neighborhood regarding real estate transactions.

3. Increasing my farming area to 100+ homes.

4. Blogging 3+ times a week.

5. Increased Craigslist ad's to specific target markets.

6. Quarterly phone calls to my SOI asking for help achieving my goal.

7. Calling my past clients asking for referrals.

8. Anniversary, Birthday and Thinking of You cards sent to my database and past clients.

9. Sports schedules (people LOVE these), recipe cards and refrigerator calenders to my farming area and database.

10. Just listed/just sold postcards to my farming area, database and a 100 house radius of the property which I've listed or sold.

11. Network, network and more networking at local coffee shops, church, book clubs, and chamber of commerce events.

 

I would love to hear of more ideas that people use to give their marketing plan a face lift. For now, this is my plan. It's a plan I can change or tweak throughout the year if I see that something isn't working well. Hopefully next year will be a great year for me now that I've given my marketing plan a face lift.

 

 

 

 

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Rainmaker
647,143
Kathy Sheehan
Bay Equity, LLC 770-634-4021 - Atlanta, GA
Senior Loan Officer

Hi Heidi, I am going to check back frequently as my marketing could also use a face lift.

Oct 16, 2013 10:27 AM #6
Rainer
120,240
Heidi Kelley
Keller Williams Realty Leading Edge - East Providence, RI
Your Rhode Island Real Estate Connection
Thank You Judi Kathy, I think it's a good idea lto look back over the last year and see what's worked and what hasn't. Lamer, welcome to KW! I loved Ignite and it really taughte a lot. Good Luck.
Oct 16, 2013 10:46 AM #7
Rainer
385,796
Jerry Lucas
ABC Legal Docs LLC - Colorado Springs, CO
Mobile Notary Colorado Springs, CO Notary Training

I notice there are a number of weekend radio programs in my market discussing buying a home or investment property, market reports, and financing tips. 

Oct 16, 2013 10:51 AM #8
Rainmaker
2,397,128
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!
Here is my take on a couple of your items... Sports calendars are a waste of money and so is recipe cards. Calendars are great. Who says you can't send out just sold cards in the farm you want to develope business even if it wasnt your listing that sold? You can still say it sold, and ask if they want a CMA or information on getting theirs sold. Don't limit it to just your listings. Networking...do you have a lot of large businesses in your market? We do so I am designing a newsletter specifically for human resource managers o. How to retain employees. I am hoping to be able to print ads that go out in paycheck envelopes, give presentations during lunch if people want information and feeding them lunch a couple times a year. I have to fully thought out my marketing yet.
Oct 16, 2013 11:02 AM #9
Rainer
220,151
Suzanne Otto
Six Twenty Designs - Lansdale, PA
Your Montgomery County PA home stager

I'm doing #4 now and lots of #11 lately! I'm still in my first year of business so I'll reevaluate next year! It's always good to know what other people are doing, gives me ideas :)

Oct 16, 2013 12:02 PM #10
Ambassador
1,674,856
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I am amazed at how much i can reduce my marketing budget allocations. When doing a facelift it is important to not be egocentric about what pleases me nor just becasue it is cool to stay with it. Make sure that when you do a facelift that you redefine what has value to you.

Oct 16, 2013 12:06 PM #11
Rainmaker
452,749
Kelly Young
The Platinum Group Realtors - Colorado Springs, CO
Colorado Springs Real Estate ~ 719-226-0126

Heidi, congratulations on your first year and taking the time and energy to create an updated marketing plan. I am still a big one for open houses.  Keep it simple so that you are doing several things great versus trying to put a whole lot of things at one time and then seeing them drop off.  

Oct 16, 2013 12:49 PM #12
Rainmaker
1,317,651
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

Heidi  This plan looks like the road to success! Thanks for the update.. I will be back! :)

Oct 16, 2013 12:56 PM #13
Rainmaker
1,772,530
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

This sounds like a pretty well thought out plan Heidi. Best of luck to you.

Oct 16, 2013 03:08 PM #14
Ambassador
1,441,576
Richard Iarossi
Coldwell Banker Residential Brokerage - Crofton, MD
Crofton MD Real Estate, Annapolis MD Real Estate

Heidi,

Without a plan, anything can happen. It's better to be in control. As Realtors, we're always having to reinvent ourselves.

Rich

Oct 16, 2013 08:02 PM #15
Rainmaker
1,494,152
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

I think you're doing great for your second year in business - 8 transactions in a month is awesome.  i'm still working my way to where you are!

Having a plan is key!

Oct 16, 2013 09:09 PM #16
Rainer
50,010
Jared Garfield
Rich Life Real Estate Team - Buford, GA
Invest With The Best For The Highest Returns!

Heidi, 

Great ideas, "So let it be written, so let it be done!"  I love that quote from "The King and I," and having a plan that you review regularly is so important to achievement, and having it updated regularly is such a key!  Thanks for sharing your plan, it has good reminders for all of us!  What a great job you are doing!

Oct 16, 2013 11:07 PM #17
Rainmaker
1,858,189
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Heidi, it's great to have a plan ! Be careful with the costs of #9. It is almost comical how many times I've been at someone's kitchen table getting a Listing signed that had 2-3 of my competitors hanging on their refrig !!!!!

Oct 16, 2013 11:18 PM #18
Rainmaker
2,506,483
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Imagine for a moment if you were not doing all you can do...Everyone else is so we are compelled to do too

Oct 17, 2013 12:08 AM #19
Ambassador
1,704,310
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

I know an agent who sends out recipe cards religiously. It took her 18 months to gain any ground but now the bulk of her business comes from these stupid recipe cards. Yes, I think they are stupid but in this agent's case, they worked.

I would much rather send them something that would actually benefit them like market statistics. If you use EDDM (Every Door Direct Mail), it only costs 16¢ per item to mail. I send out a newsletter that is double-sided color printing. It only costs me 42¢ per item. That includes the mailing. The total cost for printing and mailing is $462 per month for 1,100 pieces. Not too shabby.

Oct 17, 2013 01:25 AM #20
Rainmaker
339,524
Kim Peasley-Parker
AgentOwned Realty, Heritage Group, Inc. - Sumter, SC

Great suggestions.  I would make sure you are cross marketing your online presence on every piece you mail out!  That has helped my traffic.  

Oct 17, 2013 01:44 AM #21
Rainmaker
546,086
Lori Cain
eXp Realty - Tulsa, OK
Midtown Tulsa Real Estate Top Producer

I email a monthly newsletter with a calendar of events, recipes and other pertinent community info. It's well received. I add every email address I come into contact with to this list. See examples:

http://tulsahomeforsale.net/resources/i-%E2%99%A5-tulsa-community-news/

Oct 17, 2013 02:06 AM #22
Rainer
120,240
Heidi Kelley
Keller Williams Realty Leading Edge - East Providence, RI
Your Rhode Island Real Estate Connection

Thanks for your comments Joe, Kelly, Joan & Tom.

Suzanne keep your marketing cost under control and reevaluate next year what worked and what didn't.

Richard- well said!

Jared, you're welcome!

Michael, I understand the need to keep my costs down. I allot myself a monthly marketing budget and will not go over that.

Tammy, a Realtor in my office says she gets most of her clients from them. She's been sending them out for years.

Kim- you're right on. All my marketing pieces have my online information and social media links as well.

Lori that's an awesome newletter for your community!

 

Oct 17, 2013 04:13 AM #23
Rainer
5,945
REW Sites
REWsites - Nanaimo, BC
Realtor Website Marketing

Sounds like a great plan Heidi! It's highly motivating just reading your action plan and to see your enthusiasm.

Working on your Social Media Strategy is very beneficial, consistency over time works very well - In regards to blogging, whether it is 3 times per week or once per week. Looking at is as an ongoing process is key as opposed to thinking of it as a one-time thing or a phase.

Video Marketing and social media posts get your name & brand out there immediately, like many others have said there is a large potential of turning these marketing efforts into repeat customers over longer periods of time. I would suggest making the end goal of your Social Media Strategy to generate quality Earned backlinks to your websites. You want to be the authority in your market area/niche.

 

Great Work!

 

Oct 17, 2013 06:28 AM #24
Rainmaker
90,853
Rosi Green
AmeriTitle - Silverton, OR

Show up where people are looking on the web. Top ranked site update:  #1 Zillow, #2 Yahoo!, #3 Trulia, #4 Realtor.com, #5 Homes.com  People are landing here when they begin their search for a home. Make sure your are a member of these sites (whether you love or hate them). Have a complete bio, sign up for their question alerts, contribute, etc.  

Jan 02, 2014 02:34 AM #25
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Rainer
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Heidi Kelley

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