Top 3 Things You Can Do To Make Your Website Rank Higher in GOOGLE

By
Real Estate Broker/Owner with Realty Executives Elite Homes

Since I have a background in online marketing and I am still pretty active consulting with large fortune 500 firms (helps me support my Real Estate habit) I thought I would share with other agents what are the Top 3 things you can do to get your Real Estate website ranking higher in GOOGLE and all the other search engines, so here they are and let me know if you like them.

 

#1 Pick A Domain Name That Makes Sense

What I mean by this is if you work in a town like lets say Seaside Heights NJ, you want wan to have a domain for your website along the lines of www.SeasideHeightsHomes.com not www.pattysmith.com your domain name should have at least your target market area in it or a keyword your are trying to target.

 

#2 Target your TITLE TAG

One of the most important things that everyone usually misses is your "Title Tag" make it descriptive, use your keyword no more that 3 times and no more than 60 characters, if your wondering what a title tag is its the copy that sits at the very top of your browser window (see below)

 

#3 Target Your Content

Another thing you should keep in mind is the content on your page should also include your targeted keyword at list 2%-3% of your written copy should have your keyword in it, and when that keyword appears make it bold.

 

I hope you enjoyed and make use of the 3 simple tips, please let me know if it has helped, I am always available for hire and  to consult with other Realtors and help them get their sites ranking higher in the search engines as long as your not in my immediate territory. :) I can be reached at mdefede@gmail.com if you have any questions.

 

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Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. Duane Murphy 10/23/2013 11:00 AM
  2. Ginger Harper 10/23/2013 11:57 AM
  3. Michelle Carr Crowe,Altas Just Call...408-252-8900! 10/26/2013 05:57 AM
  4. Winston Heverly 01/16/2014 09:47 PM
Topic:
Real Estate Technology & Tools
Tags:
search engine rankings

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Rainmaker
103,449
Julie Ferenzi
john greene Realtor - Plainfield, IL
Julie Ferenzi

I didn't know about the tag title OR using the keyword no more than 3 times.  Thanks for the tips... going to try this myself!  Need to get back in with the likes of Google ;o)

 

Oct 25, 2013 01:12 PM #96
Rainmaker
843,857
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

We agree Matthew.  We would add "vary your content" which you are doing here on AR.

Oct 26, 2013 03:20 AM #97
Ambassador
2,060,514
Michelle Carr Crowe,Altas Just Call...408-252-8900!
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Thank you for the helpful tips on improving our Google ratings.

Oct 26, 2013 05:56 AM #98
Rainmaker
522,310
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Thanks for the informative post--good to know, short and easy to read with examples!!

 

Oct 26, 2013 12:08 PM #99
Rainer
131,753
Keith Furrow,CRS,CSP,CDPE,PMN
Keith Furrow and Associates Realty - Gulf Breeze, FL
IMSD,IRM,CMHS,CMS,IMS
Thanks for sharing
Oct 26, 2013 12:26 PM #100
Rainmaker
263,018
Matthew DeFede
Realty Executives Elite Homes - Nutley, NJ
Top Broker in Nutley New Jersey
If anyone is interested in have there website optimized please contact me at my companies email address matt@defedemedia.com Matt
Oct 26, 2013 08:01 PM #101
Rainer
146,002
Andrew Payne Realtor® Richmond VA Homes For Sale~804-938-5257~
Coach House Realty - Richmond, VA
Richmond, VA, Real Estate, SRES®, NAR Green

Having a title tag sounds very interesting, and I'll need to investigate that further to make sure I already have one or get one inserted.  Plus, using our keywords in bold sounds very useful. Thanks for passing along these tips!

Oct 27, 2013 01:35 AM #102
Rainmaker
227,314
Jackie Hawley
Coldwell Banker Professionals - Oxford, MI
Southeast Michigan Real Estate

60 characters with or without spaces?

 

Thank you

Nov 02, 2013 12:28 PM #103
Rainer
100,929
Don McAskin
REALTY EXECUTIVES Of Simcoe Inc. - Barrie, ON
"Everybody is Askin...for McAskin"

Yes, the big guys have these key words all locked up for sure...1st, 2nd and 3rd...and so on.

About 1,180,000 results (0.26 seconds) 
 
 
The First page and most of the second was all locked up.  So having your name and a Geographical location may be the best, since the 1st page will be hard to get with the short tail keywords.   Use long tail keywords for a domain name.
 
Thanks, makes sense.
 
 
 
 
Nov 04, 2013 09:29 AM #104
Rainmaker
273,570
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

Thanks for the advice. I need to improve my online presence.

Dec 08, 2013 02:18 PM #105
Rainmaker
237,535
Jerri McCombs
Hendersonville NC Relocation - Hendersonville, NC
Hendersonville NC Relocation

Great Advice! Thanks.

Dec 08, 2013 08:57 PM #106
Rainmaker
1,181,060
Adrian Willanger
206 909-7536 AdrianWillanger-broker.com - Seattle, WA
Profit from my two decades of experience

Matthew, thanks for the tip on making our keywords in our blogs bold, this is pretty easy to do. Good stuff. 

Dec 08, 2013 11:59 PM #107
Rainer
375,681
Jerry Lucas
ABC Legal Docs LLC - Colorado Springs, CO
Mobile Notary Colorado Springs, CO Notary Training

I read this detailed Infographic recently, from the Search Engine Journal:
Google's 200 Ranking Factors.  It takes time to read all of it.

Google's Hummingbird algorithm is designed to aid search for mobile devices, where the user may be doing a voice search on a smartphone by asking a question or series of questions.  Such as: "Where is the closest post office?"  "What hours is it open?"

For my WordPress blog, I added a free plugin named Squirrly SEO  It checks blog posts for SEO rules as you write (a rules checker) and produces a weekly SEO report giving advice and a task list on how to improve your blog SEO.

Dec 09, 2013 12:37 AM #108
Rainer
48,902
MaryEllen Kuehl
The Kuehl Group, Inc. - Chicago, IL
Redefining Real Estate

Helpful advice Matthew! I've been participating in the Active Rain boot camps about ranking higher on google searches. It seems this is a hot topic so when I scrolled through your posts I jotted down your suggestions. Thanks for sharing with the community. 

Dec 09, 2013 02:30 AM #109
Ambassador
1,251,472
Jason Crouch
Austin Texas Homes, LLC - Austin, TX
Broker - Austin Texas Real Estate (512-796-7653)

I'm thankful that I got my domain name back in 1998 - http://austintexashomes.com. It has helped.  :)

Dec 09, 2013 03:53 AM #110
Rainer
51,155
Michele Webler -Farm and Ranch Specialist
Idaho Real Homes LLC - Rathdrum, ID
Serving North Idaho and E. Wa

Mathew so helpful.  I will add bold to my key words that might help.  If your available for consult can you also help with the design or a few issues in a website.  I am new to website building and blogging.  Been doing a lot of reading and trying but could use a little help on my website.  Have a few good ideas to add to my site but can't seem to figure out how to get it done.  I have wordpress.  Thank You!  p.s.  I'm a long way from your area:)

Jan 17, 2014 12:33 AM #111
Rainer
23,834
Mary Ann Smith,
Keyes 786-278-6598 www.MarySmith.Keyes.com - Kendall, FL

Great tips thanks for sharing

Jan 17, 2014 04:34 AM #112
Rainmaker
1,365,869
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566

That's interesting. Thanks for sharing your expertise with us.

Jan 18, 2014 09:16 AM #113
Rainer
103,107
Rosie Moore
Serving Sugar Land, Richmond, Rosenberg, Missouri City - Sugar Land, TX

Thanks so much for the tips! I appreciate it :-)

Jan 18, 2014 02:20 PM #114
Rainer
121,704
Jeremy De La Garza
Corpus Christi Realty Group - Corpus Christi, TX
Corpus Christi, TX

Thanks for sharing this valuable information. Now time for me to double check and make sure I'm utilizing these tips. 

Jan 18, 2014 11:14 PM #115
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Rainmaker
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Matthew DeFede

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