I am sure that all of us Realtors that post on Craigslist have spent a lot of time chewing on pencils and wracking our brains for new ways to post our listings so that we are not......(halloween music in the background please)....."ghosted"! I agree with Craigslist philosophy to "keep it fresh and keep it relevant." Why else are they so successful? And why else do we use their medium for advertising?
However, keeping my postings fresh and relevant sometimes, no, always hurts my brain! Somewhere in the far reaches of my entrepreneurial experiences over the years I learned a simple trick to create a matrix of adjectives to describe a noun. This matrix, once filled out, would expand my ability to describe a noun from four or five times to over one hundred. And if I listed ten nouns that were similar to the one, then my ability to describe a noun went into the thousands!
As an experiment, my wife Pam, and I decided to fill out a matrix with the subject noun being "home". Not all that creative since I am a Realtor. Anyway, we created a graph with another nine places down on the left under "home". Under "home" we listed nine synonyms for "home". My wife cringed when one of my synonyms was "Man Cave"! Horizontally across from each synonym I created ten squares to describe each. Get the picture?
Now this is cool. After the matrix was filled in when I wanted to describe the great listings that I have listed here in the Colonnades on Hutchinson Island, Fl, my mind was flooded with some great lines like, "Refuge on the beach" or "Shelter from the storms of life", or "A haven for your soul", or "Enjoy an evironmental massage"! And the best part is, I still have hundreds more to use. Try it.
If this is the first time that you have read our blog, my wife and I moved to our beloved Hutchinson Island after selling our last business. We fell in love with Hutchinson Island and especially the Colonnades. The Colonnades is a 250 unit waterfront communtiy located just off the mainland between the Indian River and the Atlantic. We are only a three mile cruise to the Atlantic and if you do not like to boat, a ten minute walk. Most of the time there are less than ten percent of our permanent population here is in transit. Properties sell quickly. As a Realtor, I like that.
This is an example of one our waterfront condos up for sale. Check it out.