This will be an interesting experiment, because who knows? I might start hating this prospecting method in a few weeks. I’m optimistic, though, that I’ll like it well enough to give it the shot it deserves.
I recently read about another Keller Williams agent in Canada who has a team that door knocks on a regular basis – they have achieved phenomenal results. He and his team usually knock on doors four times a week. He says the key is consistency, which makes total sense. You have to give it a solid three or four months before you start seeing good results. This agent says that the biggest reason agents don’t succeed at door knocking is that they don’t try it for long enough. They go out for a couple of days, knock on a few doors and don’t get a listing right away, so they conclude that it doesn’t work.
I think consistency is the most important factor in any prospecting method. You have to go through the numbers. Also, it makes sense that the more you engage in any prospecting activity, the more skilled you’ll become, and the fewer numbers you’ll have to go through to start seeing more success.
One great thing about door knocking is that it forces you to have meaningful discussions about real estate every day with people, which keeps you sharp and accountable with regard to analyzing your local market.
For my next post in this series, I’m going to start reporting on my experiences at the doors so far. In addition to being a fun outlet for talking my experiences and sparking meaningful conversation, this blog series will be a great way to hold myself accountable about prospecting consistently.
To read the nexts post in this blog series, click here
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