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Perception versus Reality: Marketing 101

By Paddy Deighan MBA JD PhD

Real Estate Attorney with http://www.medicalandspaconsulting.com

October 26, 2013 10:22 PM

Just hanging around on a Sunday morning...in Kiev trying to help Ukraine get into the European Union. Anyway, I receive an email from Neiman Marcus. HUGE sale!! Yipee!!! With all of the excitement of a 5 year old at Christmas (yes, I said the "C" word - LOL), I hurredly clicked on the link.

First page, all ugly women's dresses (the dresses, not the women). Hmmm, Okay. So I click on "men's sale". FOUR Items and three of them were exceedingly ugly pairs of socks that no man would wear!!!

3,737 items for women and 4 for men. Three of the four were not suitable for 9 out of 10 barnyard animals.

Why bother marketing a sale when you are losing a huge portion of the buyer base (men)? Sure, men buy things for women but women buy things for men too!!

This is a case of marketing reality versus perception, Neiman Marcus turned a good thing (a sale) into an unpleasant experience (ugly socks and 4 items for men).

Paddy Deighan J.D. Ph.D

http://www.homesavers.pro

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Barbara Todaro

RE/MAX Executive Realty - Happily Retired - Franklin, MA

Previously Affiliated with The Todaro Team

Good morning, Paddy...."the eye buys" and that's why models are beautiful.... how foolish for those marketing folks to garb those beautiful people in ugliness....

Oct 26, 2013 10:26 PM

John Pusa

Glendale, CA

Paddy - Thank you for sharing an excellent blog about perception versus reality marketing 101.

Oct 27, 2013 02:55 AM

Bahman Davani, CM at Texas Five Star Realty, Plano, TX (214) 457-7055

Texas Five Star Realty, Plano Texas - Frisco, TX

Homes for Sale in Plano, Frisco, Prosper, Allen TX

This is true of all department stores advertiemenrs, almost all pages are fot women and only a few pages for men. I guess because women spend hours and hours in the Mall, vs. men that if they have choice only for few hours and minutes!

Oct 27, 2013 06:23 AM

Paddy Deighan MBA JD PhD

http://www.medicalandspaconsulting.com - Vail, CO

Bahman, that is all true ..and then the marketing types say well we cater to mean because they are the ones that buy". Sure, if you have 3,737 items for woman and 4 for men, only women will buy!

Oct 27, 2013 06:28 AM

Gerard Gilbers

Higher Authority Markeing - Asheboro, NC

Your Marketing Master

Just because they sent it for you doesn't mean that men are the majority of buyers. They want you to buy the expensive stuff for your wife or girl friend!

Oct 27, 2013 01:51 PM

Marge Piwowarski

Phoenix AZ Horse Property - Phoenix, AZ

Phoenix AZ Horse Property, LLC

Not fair at all. I haven't seen this year's Neiman catalogue but aren't there a large number of unisex items? Clothing isn't the best Christmas gift anyway!

Nov 01, 2013 10:52 AM

today was slightly better...I managed to find two things that I could order during a sale ...........................LOL LOL

Nov 01, 2013 11:40 AM

Perception versus Reality: Marketing 101

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