This ad does everything it's supposed to, and it does it very well.
- It is directed to and appeals to the specific market whose members it wants to attract
- It has a great concept, headline and copy
- It has the perfect graphics
- The type faces are of a point size that almost anyone can read the body of the ad without glasses (Enormously important in any ad)
Real estate people rarely properly address their ads, and the copy is often nothing more than a list of specifics, and then they throw in their own picture. By then, everything is so jammed in the space, the ad accomplishes very little.
William S. Cherry & No Company
America's Financial Coach