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Social Media; Google+ vs. facebook

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Services for Real Estate Pros with Rentec Direct Property Management Software Tenant Screening

I have to admit, as the Social Media Director for the Property Management Software company Rentec Direct I've focused more of my time and money on Faceboook rather than on Google+. After reading various blogs yesterday regarding the usefulness of both for search engine optimization (SEO). I've decided to consolidate the information I've read and am going to compare the two social networks against each other so I can first, decide which of these features I even use and second, weigh the pros and the cons of the features i do use for business purposes.

Facebook

pros

1. Can send private messages to friends

cons

 1. facebook reaches less than 10% of your followers

2. facebook only allows you to have 5,000 friends before you must create a fan page

2. facebook penalizes you when you try to add a person you don't know by not allowing you to add friends for a while

Google+

pros

1. Allows group chat with up to 10 people via  "Hangouts"

2. You can add as many people as you want

3. Research shows, Google favors users that operate from their social platform over others (makes sense)

4. Every time a user +1's  your content it is immediately recrawled and updated which provides you benefit quickly

2. Can leave video message

3. Easy to share info with specific connections

4. Allow specific friends to see data by putting different groups in different circles

cons

1. No help feature

According to my lists of pros and cons it looks like I should focus a bit more time on building my social networks on Google+! I think they are both great platforms for Social Media and facebook does still have a bigger following. I won't be walking away from either of these networks anytime soon. What about you, do you have a favorite social network?

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Dulcey is a member of Rentec Direct who provides Property Management Software, tenant ach payment processing, Rentec credit, criminal, and eviction screening for property managers and landlords.

Learn more about tenant screening here:  https://www.rentecdirect.com/blog/category/tenant-screening/

Comments (3)

Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

I'm beginning to use Google+ more and plan to give it more of my social media time in 2014.

Nov 04, 2013 05:55 AM
Richard Dolbeare
Inactive - Wailuku, HI
Living the Hawaii Lifestyle

I'm a member of both and not taking full advantage of either.  I have a business page on Facebook yet all my posts go to my personal page unless I go through contortions.  Am I missing something here?

Nov 04, 2013 03:59 PM
Dulcey Schuster
Rentec Direct Property Management Software Tenant Screening - Grants Pass, OR
Property Management Software

Richard, I'm not absolutely certain but the way mine is set up, from your news feed you could click Home (top menu bar) and then on the left there will be a menu that has "FAVORITES" and then "PAGES" look in your pages and find your business page and click on it, once there make sure you are posting as your business. Near the top of the page mine says "you are posting, commmenting, and liking as Rentec Direct-Change to Dulcey Schuster" as long as you are posting as the businesss name it should all work out. Hope that helps!

Nov 05, 2013 03:56 AM