20 Quick Listing Tips # 11 - Brian Rodgers

Real Estate Agent with Brian Rodgers Companies, Realty Executives

Question: What would be the most significant, least expensive TIME SAVING thing I could do to expand my BUSINESS - without the help of an assistant? What would be the first step you would suggest? Or, is an assistant essential for success?

When you are starting off the last thing that I think anyone needs is the financial pressure of an assistant.

I think an agent should be at "at least" two to three transactions per month before they should even consider hiring an assistant.

I think the most effective method of jump-starting your business is targeting Expired Listings, at least it has been for me over the years.

I use a initial 3-7 page sales letter and then follow-up with a series of 7-10 postcards, and then follow-up with a postcard every twenty-one days.  If I have e-mail addresses, I also supplement this with e-mails, but most of the time I only have names and addresses fro the expired listings.

If you have an organized system you shouldn't spend more than thirty-minutes per day, without an assistant.

You can expect to spend less than 6.50 per expired for an entire campaign from the first letter to the last initial postcard.

Comments (3)

Courtney Cooper
Cooper | Cartwright - Seattle, WA

OOO - I can't do the prospecting for expired thing...  I have taken these listings before, but they don't have a lot of confidence in you as an agent up front based on their past experience.... 


Mar 14, 2008 03:09 PM
Mark Organek
And the United States of America - Mesa, AZ
It's not a game, it's your life.
Brian, with the recent changes to guidelines in lending, there is now more opportunity to pick up those expireds.  We're still not seeing agents adjust quickly to the new FHA loan amounts and using these changes to pick up expireds.  I wish I was organized enough to knock out anything in 30 minutes.  Sometimes my comment on a blog takes 30 minutes, Ha!
Mar 14, 2008 03:13 PM
Ross Quintana
Real E Smarter - Spokane, WA
Real E Smarter Real Estate Coach - 509-362-1966

Spokane Washington Real Estate Expert Nice post, as usual something worth reading. I have sent postcards before but didn't get a response and didn't keep sending them because I wasn't sure if it was something you would want to send more than one piece to or not. But I may now retry it with an action plan of letters. Thanks

May 20, 2008 09:51 AM

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