Everyone these days is saying you have to blog. But Why?

Real Estate Agent with RE\MAX Omni Consultants

Everyone these days is saying you have to blog.  But Why? 

I am not very good at blogging and I am REALLY not good at doing it consistently. I recently read an article on how to use a blog for your real estate business. A blog is similar to keeping a public journal where others can view your thoughts.  The difference is that you’ll want to post more valuable stuff than just your every thought for your audience. Some thoughts are best not shared with the world J

Blogs have become popular for TWO primary reasons:  1) they are easy to set-up and maintain, even by non-techies like me. And 2) unlike a web site, a blog “talks” to various other sites and search engines in a way that creates automatic marketing and exposure for you.

Okay, so the goal is to ensure that when you make a new post to your blog, it will PING or “talk to” several other sites and search engines – in so doing, creating a “buzz” about what you are posting. This is important because if you only have a web site, you could be missing out on a lot of free traffic and potential clients that search engines will give to regularly-updated blogs.

It seems that search engines love fresh content because it’s their job to serve up relevant and timely material to the searcher.  My understanding is that if you keep you content focused on real estate in your local area, they will reward you with a high search ranking…netting you more exposure and hopefully more business.

The one thing that I am learning is that when writing a blog, the content should not be about YOU. Don’t get me wrong, it should be personal, It should give guests a feel for your personality and what makes you unique.  But the content should focus on your visitor. What are they are looking for?  What real estate information did they click on your blog to find?  And how do you best help them with their real estate questions? You should become a valuable resource to your blog visitors by posting quality, local real estate information.

Now that I better understand how this works, I make this promise to myself… “I will blog relevant information and I will do it consistently”. Now I just have to work on my “style” and discipline myself to make this a part of my routine.

Wish me Luck!






Comments (4)

Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

Hi Lisa,  You are on the right track. Al you need is to commit the time for yourself to blog and be consistant.  Happy Blogging!

Nov 01, 2013 04:42 AM
Terri Woods
Benton, Linn and Douglas Counties - Days Creek, OR
Selling Homes and Land in Oregon

Hi Lisa - Congrats on your decision and well wishes to your future blogging.  I am always surprised when others read and comment on my blogs. What?  I have something that interests someone? It makes me laugh. I will tell you that after a couple of months, I have actually shown up on the first page of a google search due to my blog and that makes me glad. My goal is to show up ALL THE TIME on page 1 of Google. I am still very new to the whole concept and idea. Be great and stretch!

Nov 01, 2013 05:29 AM
Brad MacKenzie
Brad MacKenzie - Duxbury, MA
Turning Houses into Homes on the South Shore

definitely good luck, but then, you've got the understanding and you've got what it takes. blog every day this month and get 5,000 points on the November challenge: http://activerain.com/blogsview/4236357/november-s-cloudburst-of-you

I'm pulling for you. But yeah, there are some things your readers just don't want to know, so keep a button on your lip, cuz loose lips sink ships. More mixed metaphors next time.

Nov 01, 2013 09:38 AM
Lisa Lowe
RE\MAX Omni Consultants - Scottsdale, AZ
Lisa Lowe Realtor

Thank you all for your support! 

Nov 04, 2013 03:59 AM