Everyone these days is saying you have to blog. But Why?
I am not very good at blogging and I am REALLY not good at doing it consistently. I recently read an article on how to use a blog for your real estate business. A blog is similar to keeping a public journal where others can view your thoughts. The difference is that you’ll want to post more valuable stuff than just your every thought for your audience. Some thoughts are best not shared with the world J
Blogs have become popular for TWO primary reasons: 1) they are easy to set-up and maintain, even by non-techies like me. And 2) unlike a web site, a blog “talks” to various other sites and search engines in a way that creates automatic marketing and exposure for you.
Okay, so the goal is to ensure that when you make a new post to your blog, it will PING or “talk to” several other sites and search engines – in so doing, creating a “buzz” about what you are posting. This is important because if you only have a web site, you could be missing out on a lot of free traffic and potential clients that search engines will give to regularly-updated blogs.
It seems that search engines love fresh content because it’s their job to serve up relevant and timely material to the searcher. My understanding is that if you keep you content focused on real estate in your local area, they will reward you with a high search ranking…netting you more exposure and hopefully more business.
The one thing that I am learning is that when writing a blog, the content should not be about YOU. Don’t get me wrong, it should be personal, It should give guests a feel for your personality and what makes you unique. But the content should focus on your visitor. What are they are looking for? What real estate information did they click on your blog to find? And how do you best help them with their real estate questions? You should become a valuable resource to your blog visitors by posting quality, local real estate information.
Now that I better understand how this works, I make this promise to myself… “I will blog relevant information and I will do it consistently”. Now I just have to work on my “style” and discipline myself to make this a part of my routine.
Wish me Luck!