I want to share with you a FREE and Easy way to create nice and fast virtual tours for real estate.
Creating a virtual tour for your listing doesn't have to be complicatred or expensive. One of the best virtual creaters out there is ANIMOTO and it is free and easy if your video is less than 30 seconds, and lets be real, not many people have an attention span longer than even 15 seconds when it comes to browsing on the internet.
The whole goal of the virtual tour is to create an excitement and showcase some main features of your listing to get people to want to look at the home in person. If your virtual tour is TOO good, you have just given the online prospect a reson to dissmiss you as a possibility. So the term "leave a little to the imagination" is really good for this scenario.
With online marketing, less can be more, especially if you are trying to drive leads to your lead capture buyers site. Here is an example of what I mean by a lead capture buyers site.
Your MLS may even have a link for you to place this video or a link to it directly on the mls feed, which should syndicate via ListHub or whatever mls/idx syndication your mls subscribes to. We happen to have a syndication to over 450 websites nationally so the impact of a good virtual tour video is exponential with every listing you create.