I think the real estate business is very unique—it filled with challenges and opportunities. Everyone has his or her own way to market his or her business. I personally have tried multiple ways to promote my business: Newspaper ad, magazine, Internet, cold calling, door knocking, direct marketing, networking, etc., and a few years ago I learned that my direct marketing brings more business compared to the other type of marketing efforts.
I am lucky because I have backgrounds in both marketing and designing (web and graphic), and I am very proficient in photo editing software. I create my own marketing materials: business card, postcards, flyers, etc. The postcards I sent out usually are different than the typical realtor postcards. They are personalized and somewhat unique. I have helped a few fellow realtors with their email signatures and postcards; this actually made me think that maybe I should sell the PDF version of customized postcard templates to my fellow realtors :).
Anyway, I would like to hear from other real estate professionals on what marketing efforts work best for them. Please share!
Here are a couple example of the postcards I created: