Is your blog out of date?

Mortgage and Lending with Bay Equity, LLC 770-634-4021 NMLS #206275 GA 25689

Is your blog out of date? Some blogs that we write can be timeless, but others certainly have a shelf life.   I really started thinking about this point last night as I was searching for something on the internet.  After I entered my search criteria, I probably found at least 6 or 7 blogs that contained some of the information but were more than 4 years old and not really relevant.

When you blog about an event, of course you will put the date, time and place.  When you are writing about other subjects it may be worthwhile making sure your blog has date as part of the content.  I remember too a call I received from a prospective home buyer earlier this year.  They wanted information about the $8000 first time home buyer tax credit.  They were disappointed to find out that ended years ago.  



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Kathy Sheehan Senior Loan Officer






Bay Equity LLC

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The opinions and general information in this blog are soley those of Kathy Sheehan.  Specifics regarding an individual case should be discussed in detail with a loan professional.  For a confidential consultation, please feel free to contact me via phone or email.  All terms and conditions are subject to change.



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Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

Solution to this that I have used is going back to edit and inserting (this program ended in 2010) please call me for a loan officer recommendation to find out what programs you do qualify for today.

Because I had some posts about programs gone bye-bye too.

Nov 06, 2013 12:03 AM #30
Pamela Seley
West Coast Realty Division - Murrieta, CA
Residential Real Estate Agent serving SW RivCo CA

I have taken posts down because they are dated and are no longer relevant. I would probably take down a post about the $8000 tax credit. That program turned out to be a government-funded disaster any way.

Nov 06, 2013 12:17 AM #31
Helen and Larry Prier- Re-Max Gateway - Residential Real Estate
RE-MAX Gateway- Residential Real Estate Sales - Anacortes, WA
Anacortes & surrounding Skagit & Island Counties

Kathy, I agree that some posts are out of date on the internet. I too look for the latest information.

Nov 06, 2013 02:05 AM #32
Susan Jackson
America's Network Realty Group, Inc - Sandy Springs, GA

Hi Kathy,  good point,  But I have found inquiries on old blogs are an opener for conversation with perhaps a potential client.


Nov 06, 2013 02:06 AM #33
Marc McMaster
RE/MAX Centre Realty - State College, PA
Putting my clients before myself

Unfortunately everything stays on the Internet forever these days so to keep things fresh we have to keep on blogging everyday!

Nov 06, 2013 02:08 AM #34
Richard T. Dolbeare
eXp Realty - Kahului, HI
R(B), ABR, CRS...Hawaii Multi-Island Specialist

Your point illustrates the value in the new AR search which allows filtering based on posted date.  I just discovered that this week and like it.

Nov 06, 2013 02:38 AM #35
Cindy Westfall
Premiere Property Group,LLC Portland Metro & Suburbs Oregon - Tualatin, OR
ABR,GRI Your Tualatin & Portland Metro Real Estate

Hi Kathy, I was recently reminded of this when I had a buyer call on a listing I had that was two doors down from one that sold several months prior. They wanted to see "my listing" which I happen to be about 10 minutes away when they called. I met them there and they looked at the one that sold two doors down and said we were talking about that one! I asked where they saw it and sure enough, it was an old blog post on it. Now I make sure on any listings I blog about to go back and put sold on it just in case.

Nov 06, 2013 03:24 AM #36
Rob Arnold
Sand Dollar Realty Group, Inc. - Altamonte Springs, FL
Metro Orlando Full Service - Investor Friendly & F

On something like the tax credit it is a good idea to tell them "hurry because it expires on x/x/2010" .  Most blogs have a date and time stamp on them so someone calling off old ads are going to get disappointed now and then.

Nov 06, 2013 03:40 AM #37
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Kathy, our blog posts do have dates on the bottom of the post. I have market report posts that were written years ago that rank in the Google SERPS. Buyers should look at the date of that post to make sure it's relevent. But I'm going to leave that post out there for perpituity bacause it ranks. Consumers do have some responsibility if looking to see how relevent the information may be.

Nov 06, 2013 05:17 AM #38
Connie Harvey
Pilkerton Realtors - Brentwood, TN
Realtor - Nashville TN Real Estate

Kathy, I probably need to go back and clean up some of my old posts!

Nov 06, 2013 05:28 AM #39
Suzanne Otto
Six Twenty Designs - Lansdale, PA
Your Montgomery County PA home stager

When it comes to things like that, they can't be evergreen posts. You want to put the most informative, correct info out there for consumers.

Nov 06, 2013 05:46 AM #40
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Kathy I just recently renewed one of my old blogs. Well now that blog is back on page 1 for the keyword "Tantallon on the Potomac Fort Washington MD Homes for sale.  I even reposted one on my Wordpress site. Need to do some more. Thanks for sharing.

Nov 06, 2013 08:42 AM #41
Marnie Matarese
Showing you the best of Sarasota!

thanks for the reminder.  I am going back through mine to make sure they are dated or need to be removed.

Nov 06, 2013 08:56 AM #42
Karen Feltman
Cedar Rapids/Iowa City, IA KW Legacy Group - Cedar Rapids, IA
Relocation Specialist in Cedar Rapids, Iowa

The problem is that even if there is a date, people don't see it.  But the point of writing is to make the phone ring.  So even if that particular blog is not relevant, I am sure that we can come up with something that IS relevant and can help the caller in some way. Thank you for sharing!

Nov 06, 2013 10:04 AM #43
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Kathy, it is important to mention the date and time for time sensitive events in our posts for sure. However, you are right - some posts are timeless!

Nov 06, 2013 12:07 PM #44
Richard Iarossi
Coldwell Banker Residential Brokerage - Crofton, MD
Crofton MD Real Estate, Annapolis MD Real Estate

Wow! I'm sure there are a bazillion blogs out there on the $8,000 first time home buyers credit. I'm not sure what we can ever do, since we can't really go back to every blog we've written.

Nov 06, 2013 12:47 PM #45
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M
Kathy - I've gotten better about dating things like that in blog though I'm sure there's old stuff that wasn't.
Nov 06, 2013 02:52 PM #46
Stephen Howell
Coldwell Banker Residential Brokerage - Annapolis, MD
Annapolis MD Homes For Sale 443-994-8043

You would hope search engines would return the most current stuff. It is not clear that search engines are looking at posting dates part of the relevance of a particular post for a particular search terms. I have searched for stuff (technical term for key words like "homes for sale in [city][state]" and I too have found my own information posted months and years ago ranking first when more recent posting about with more up-to-date information falls much lower on the page, or not at all. Search engine results don't yet seem to understand the concepts of "timeless" and "time sensitive". I blog market reports all the time, which are time sensitive and I would hope they rank higher in search results, but, most of the time they don't. Older posts may be relevant, but, not current!

Nov 06, 2013 10:18 PM #47
Wayne and Jean Marie Zuhl
Samsel & Associates - Clark, NJ
The Last Names You'll Ever Need in Real Estate

Smart advice - I don't take down our older posts, but they always contain the relevant date to prevent something like this from happening.

Nov 06, 2013 11:04 PM #48
Candy Miles-Crocker
Online Real Estate Agent Training - Chevy Chase, DC
Realtor - Real-Life Real Estate Training

You make a great point Kathy.  Now I just have to go back and review some of my older posts to make sure everything is current.

Nov 07, 2013 01:27 AM #49
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Kathy Sheehan

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