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When should you schedule the photographer for your new listing?

By
Home Stager with Home Matters Property Stylist Group, Indianapolis, Indiana

Recently I heard an agent say that they take the photos for their listing while their customers fill out the property disclosure form. Excuse me? Is this really the best time to take the BEST photos of the home to entire potential buyers to want to view and make an offer? No. Definitely not! 

Imagine the sellers, who may have done some preparations for having company, probably cleaned up a little, at least in the rooms that they thought you might look at. Since many Realtors don't actually even tour the entire home before taking a listing, the sellers may not be show ready. 

Some agents know a little better and pay to have professional photos taken. Unfortunately, they'll often still use photos from their iPhone to "hold them over" until the pro ones come. Others will do slightly better, scheduling the pro within 24 hours of listing, and then wait to list until the photos come in. Still this isn't a whole lot better. 

When should you take photos for your Indianapolis listing? 

home matters indianapolis home staging

There is a proper order for the best presentation of your listings. It starts by educating your sellers. By letting them understand that, like any other product, their home needs to be properly prepared and marketed BEFORE it is listed active in MLS. 

As part of your listing presentation your customer should understand that an appointment with a professional home stager is the first step after agreeing to list with you. A home staging professional will provide them with all of the recommendations that the seller needs to take care of prior to listing (and prior to photography). This session will also help the seller provide a timeline for listing. 

Remember that time spent during the preparation phase is time saved on the market. It's also money saved in lost marketing fees for you, and a higher sale price for them. 

Once the seller has completed all of the home staging recommendations, then the photographer should come in and the photos should be taken. 

After the photographs are provided to the agent, then and only then, should the home be listed on MLS. 

Well, of course all of this is only true if the Realtor is interested in creating the best possible marketable product, selling the home for the maximum amount possible, and generating the most possible leads from it. 

Related home staging articles: 

Can you stage my Indianapolis home this week? A guide to reality.

 

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Home Matters is a home staging company that offers services for both occupied and vacant homes. We work with all budgets and have received Angie's list highest rating for the past three years. Visit Home Matters website for more information.

Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I was going to say "after the house is clean" but I think you have it right.

Nov 08, 2013 07:15 AM
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team
Linda we think it depends on price point. Most of our homes are priced at 100,000 you can't afford professional photographer.
Nov 08, 2013 08:01 AM
Caprice Couselle Realtor Morristown Homes For Sale
Keller Williams Realty - Morristown, NJ
First Time Home Buyers,Relocation,Horse Farms

Linda,

 

Great post. I always wonder why agents feel the need to photograph every room no matter how cluttered. And even though, when I see that one photo of the lake. I know the inside of the house must be pretty bad.But  at least it isn't shown. So there is always the chance someone will want to see the home. Someone that likes water.

Nov 08, 2013 08:28 AM
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

Situations and price points....and the skill of the lisitng agent...for under $100,000 many agents, take their own pictures...and often...when there has been an initial consultation...the signing and professional are done together to have less disruption for the Sellers.  The Sellers are ready to sign...AND photograph...and get the house listed all at once.

Nov 08, 2013 07:41 PM
Marnie Matarese
DWELL REAL ESTATE - Sarasota, FL
Showing you the best of Sarasota!

The photos are often the first opportunity a buyer has to see the home and if they are not great, the chances are that the buyer won't come see it.  Always put the best foot forward.

Nov 08, 2013 08:13 PM
Kevin Vitali
EXIT Realty Beatrice Associates - Middleton, MA
Helping Massachusetts Home Buyers and Home Sellers

Listing a home is a carefully crafted and co-ordinated plan.  It is unfathomable to me that an agent would take listing photos during while the seller is filling out the disclosure.  The real estate photography process for me is anywhere between 2-4 hours between photographing and post processing.

Yes Mr and Mrs Seller I know you are anxious to get your home on the market, but a properly prepared home with careful consideration to pricing and a great online presence will sell your home faster and for more money. 

Most sellers have the thought of sellings for months.  Call your agent the minute you have the thought.

Nov 09, 2013 02:08 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I agree - bad photos are worse than no photos and often homeowners can't see their homes the same way a camera lens sees them. 

Meanwhile - I don't think I could live in that home with the mirrored wall - I got disoriented just looking at the picture! 

Nov 09, 2013 05:22 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

I am in agreement with Sally #44, the quality of the photos often depend on the price calibre of the property.

With the  homes that I buy, I am generally not that concerned with the quality of the photos so much as the quantity.

Nov 09, 2013 03:28 PM
Linda Barnett
Home Matters Property Stylist Group, Indianapolis, Indiana - Indianapolis, IN
Home Matters Indianapolis Indiana
Wow and Thank you to everyone who took the time to write your thoughts. it is extremely important to educate the consumer of the process and get them on board. I believe a truly successful transaction is one where all parties WIN. The buyers get their monies worth and are proud of their new home...the Sellers achieve a sale, the agents get paid for a job well done. And all of the other supporters to the marketing campaign...the stager, photographer, painter, etc...are compensated and appreciated as well. Happy Sales to You!
Nov 10, 2013 12:18 AM
Jimmy Faulkner
Florida. Homes Realty & Mortgage - Wantagh, NY
The Best Of St. Augustine

After all is said and done Then it is time to take photos of the house. Everything Must be done before anyone even sees the home. Home has to be spic and span. It is going on the Internet for ALL to see the video and photos. Let us not be embarrassed

Nov 10, 2013 03:28 AM
Anthony Rollins
Keller Williams Realty-Overland Park - Overland Park, KS
The Adam Butler Team

If the home is market ready, I will schedule the photos the same day we get a commitment from the seller.  Otherwise, if the sellers have a list of to-do's from a staging consultant, I will schedule the photos based on the it's completion.

Cheers!

Nov 10, 2013 04:28 AM
Meghan Pursley
York, SC
Your South Carolina Real Estate Expert

Makes a lot of sense to show the home at it's best. I cringe every time I see a photo on MLS with the toilet seat up, or dishes in the sink, or gasp... people sitting on furniture... You see it all. Don't let that be YOUR listing! 

Nov 10, 2013 09:31 AM
Brenda Van Fossen
Dawson Ford Garbee & Co., Realtors, Lynchburg VA - Lynchburg, VA

I schedule the professional photographer before the listing goes in the MLS.  Many times I see listings without even a picture of the front of the house and I just delete it.  I am today rescheduling a photo session because the weather is going to be bad.  This home has fabulous views and I want the sun to be out when the pictures are taken.

Nov 10, 2013 10:46 PM
Andrew Payne RealtorĀ® Richmond VA Homes For Sale~804-938-5257~
Piedmont Real Estate - Richmond, VA
Richmond, VA, Real Estate, SRESĀ®, NAR Green

Home staging is very important for the seller.  I think vacant properties likely are at a disadvantage, as many buyers may not necessarily have the vision to see how the property could optimally appear without furnishings.

Nov 11, 2013 07:55 AM
Beverly Carlson
Carlson Properties 325-721-2429 - Abilene, TX
Abilene's Staging Realtor

First you clean it inside and out top to bottom.   Second you stage it inside and outside.  Then and only then do you take photos. 

Nov 11, 2013 01:32 PM
Patrick Willard
Rio Rancho, NM

I hate the telephone photos, especially the ones that haven't discovered you can turn the phone 90 degrees. Good photos make a difference but at the same time you can't put lipstick on a pig.

I take my own photos because I enjoy photography and have good equipment (four cameras including a DSLR with half a dozen lenses) but I often find that some sellers just will not get the home photo ready. I've had some that took two weeks to clean up and when I arrive with my equipment the house still doesn't look right. With a recent listing I waited weeks for the tenant to move out (seller let her stay 6 more weeks after I'd listed it) and when I got there she had left a pile of trash at the curb. Not wanting to wait I backed up my truck, dropped the tailgate, set the camera to a 10 second shutter delay and raised the monopod over my head. I got some good shots but the seller didn't like them because the picture "made the roof look bad". He provided a heavily processed two year old photo which I refused to use. I replaced the main photo with one shot from a lower level. Fast forward and we are under contract and the roof failed the inspection. The camera doesn't lie.

Nov 12, 2013 02:20 AM
Deleted Account
Fort Myers, FL

I agree to a certain extent.  I think it also depends on the home and the area.

Nov 14, 2013 12:36 AM
Andree Huffine
Coldwell Banker Residential Realty, Inc - Sarasota, FL

Several good points. I never schedule photos until after I've had a chance to "stage" the property as well as assure that it is "camera-ready."

Nov 14, 2013 03:11 AM
Athina Boukas
Virginia Capital Realty - Richmond, VA
Certified Residential Specialist (CRS)

Good photos are worth $1000's but cost $100's.  Photos are a big deal when 90% of the buyers search on-line...they don't want to see messy rooms, dark or fuzzy photos, etc.  It is better to delay a listing than to make its debut with a bad first impression.

Nov 14, 2013 09:17 AM
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

Good photos are essential to a listing and a professional photographer is worth the expense. I'm flabbergasted that agent would wonder off while the disclosures are being filled out!

Dec 03, 2013 11:47 PM