I, like most Realtors, rely on Craig's List to market my listings and to generate buyer and seller leads. Recently, changes have been made that will change the way we use this tool to drive leads.
The first thing I noticed is that we were required to start entering a ZIP Code. Not a big deal.
Then, HTML photos and anchor text were not allowed. Hummmm..... Ok, still not drastic, but a little more of a pain. The kicker came when ads could not have any type of clickable link in them. STOP THE PRESSES. Realtors freak out here.
This is the thing, I am not going to let this stop me. I will still use Craig's List. You know why? Because a lot of other Realtors won't!! The postings on my local CL are about a quarter of what they were last week. A lot of consumers use Craig's List to search for homes. I am going to make sure that I add the long dirty links, talk about my business in each ad and trust that the consumers looking at my ad will copy and paste the link. Consumers will have to cut and paste the links in each and every ad they see...this isn't specific to one person, it effects everyone!
When the dust settles, Craig's List may change their rules a few more times. In the meantime, I am going to keep plugging away, and leverage this thing call a telephone to generate some business.