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Craigslist Change causes Mass Hysteria. Internet Marketers Must Adapt

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Real Estate Agent with Keller Williams Las Vegas S.0075212

Craigslist Change causes Mass Hysteria. Internet Marketers Must Adapt
by Lori Ballen

Were you wiped out by this week's Cragislist "No Links, No Images" change? 

Craigslist Changes Cause PanicHere's what we know. As of today, in all area's as far as we've been able to see, Craigslist has removed all embedded images and all links. Ads can still be posted, and images can still be browsed for and uploaded, but all hyperlinks are turned into non active text links. This means when the consumer clicks the link, it doesn't go anywhere. They stay ON Cragislist. Wouldnt' you think that's what Craigslist would have wanted in the first place?

Here's what we don't know. Are links coming back? Will they come back with a pay per link or pay per ad feature. We think so. This year, we started paying $25.00 an ad for employment ads. At The Ballen Group Las Vegas Real Estate Team, we run 4-8 of these a week and quickly adapted to paying. We saw value, and made the change. We did not panic. We have to figure there are a lot of businesses who did like we did. Craigslist watches, learns, and is probably already on the path to charge for housing ads as well. It would just make sense. 

For everyone who was using Craigslist as a main source for website traffic, this hurts. For those of us that saw this coming, not so much. We have stood on a soap box more than once and yelled "Do other things besides Craigslist, It will change". When you work the web strategically through great website content, blogging, video, press releases, other ad sites, and social media, you have cast a wide net. And when one thing changes, you don't feel "damaged".

Here's some suggestions on how to adapt.

- Bring back old School Techniques. 

- Consider your Craigslist Postings to be like a Yard Sign Call. Don't discount the value of a call. We personally have always included our phone number and find great value in a call vs. a web lead. Always better. Ability to convert a live call increases conversion rates from your craigslist posting efforts

- Offer an Item of Value. "For your free list of foreclosures, call" or "See all homes listed in Summerlin under $200,000 today by calling _________" 

- Include a short, simple .com website address so they can still type one in if they should decide to do so. 

- Focus on your images you are uploading. You will want to go back to using MORE, bright, beautiful images. Without links, you will need to give them real motivation to want to know more

- Take Advantage of the fact that most posters will not adapt and will go away. You now have less competition

**Enjoy these back posts I pulled from the history regarding Craigslist
http://activerain.com/blogsview/3791084/-why-i-got-off-craigslist-at-least-for-now-by-lori-ballen

http://activerain.com/blogsview/2498483/-the-craigslist-trap-watch-out-real-estate-agents- 

Posted by

Lori Ballen

 
Digital Marketing Strategist
Ballen Brands - Helping Business Professionals Rise Above the Noise.
702.917.0755
 

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Comments(179)

Tg Glazer - The Right Realtor® for the Right Results!
Coldwell Banker, Westfield, NJ - Cranford, NJ
Westfield/Cranford, NJ area

In my market, most serious Buyers are working with an agent, not looking on Craigslist, so there is less of a need for it.  Additionally, we tend to have more problems with scammers stealing listing info, so agents tend to shy away from it.

Nov 13, 2013 07:16 AM
Fred Carver Real Estate Consulant
Retired BC Realtor - Victoria, BC
Accredited Real Estate Consultant

H Lori...I saw this unfolding a couple of weeks ago...as you suggest it didn't happen all at once...existing ad's with links and embedded photos were fine, they stopped the new stuff first. Now as you say, we need to be creative about making the phone ring!

Congratulations on your feature.

Nov 13, 2013 01:00 PM
Deleted Account
Fort Myers, FL

I am not a big fan of even using Craig's List and understand why the links are going away.  I know when I was looking for a job, about half of the ads contained links that were viruses or scams.  Then when I starting using Craig's List for real estate, I got 3-5 scam, spam or viruses in my e-mail.  I think Craig's List had their backs against the wall and had to do something.  I can understand not allowing links, but not photos.

Nov 14, 2013 01:04 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Every website wants to be the next Google Facebook or Twitter.  They need to generate money! I don't know why they don't post paid ads on the side. 

I will stay with the FREE posting only. Just like Netflix, when they decided to double their price for the same service, I will go to another source.  

This is capitalism at it's finest!

 

But I do appreciate the info you gave us!  I was wondering what was going on...

Nov 14, 2013 03:31 AM
Jennifer Shenbaum
Jennifer Buys Houses - Redondo Beach, CA

Great info Lori!  I have yet to tap into craigslist marketing and, in a way, I guess it's a blessing.  Now, when I do get around to it, the current format will be the only thing I know.  Best of luck to everyone forced to adapt.

Nov 14, 2013 06:13 AM
Aaron Jay
City of Trees Realty - Chico, CA
-Keepin' it Real...Estate!-
Agreed. Never put all you eggs in one basket.
Nov 16, 2013 04:11 AM
Tracy Oliva
West USA Realty - Arizona - Fountain Hills, AZ
The Oliva Team Arizona Agents

Good Morning:  This is a great post!! keep the Info coming and keep up the great work and good luck with your business,  E

Nov 16, 2013 09:15 PM
Jimmy Faulkner
Florida. Homes Realty & Mortgage - Wantagh, NY
The Best Of St. Augustine
Things just keep changing and keeping up with all the changes is a full time job. I love active rain beasue it keeps me up to date on what is happening. Your post is a great example of why I am on ACTIVE RAIN.
Nov 17, 2013 02:16 AM
Steven Barks
Worth Clark Realty - Chesterfield, MO
Director of Operations

Another thing that I noticed today is that Craigslist no longer allows shortened links from Bitly.com, Goo.gl, or shorturl.com.

Nov 20, 2013 04:08 AM
Amy Gutschow
RE/MAX - Sheboygan, WI
Professional Real Estate

Wow, good to know! Interesting changes!

Nov 20, 2013 06:38 AM
Kaye Swain
Keller Williams Real Estate Roseville CA - Roseville, CA
Your Roseville Real Estate Agent

Grand tips. I had never used it so it's easier for me - no changes, just a lot of learning and I appreciated this article. 

Jan 04, 2014 05:56 AM
Dee Toohey
Innovative Realty Solutions Group - Longwood, FL
Broker, ABR, AHWD, CIPS, FMS, ePro

I really don't like using Craigslist.  I've had too many rental listings scraped and have reported them but Craigslist just does absolutely nothing about it.  An arrest was made in my town last week, finally! 

Jan 04, 2014 08:17 AM
Chris Taylor
New Baltimore, MI
Keller Williams Realty

great article.......I just started using Craigslist because everyone at my office stopped.  Your correct most people won't adapt.  Thanks for the post!

Jan 04, 2014 10:20 AM
Jeremy De La Garza
Corpus Christi Realty Group - Corpus Christi, TX
Corpus Christi, TX

I agree with Chris about ads being scraped and reposted.  It was a good tool while it lasted,  but onto the next thing. 

Jan 04, 2014 01:59 PM
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566

Glad I selected this post to read. Good points. Thanks for the detailed explanation. 

Jan 04, 2014 05:49 PM
Harold Wilson
Exit Realty Capital Area - Harrisburg, PA

I've heard a lot of people say they would stop using it too - good, more for me!  I get most of my great customers from craigslist, especially investors, so I'll keep rolling with it until the wheels fall off!  I get just as many good customers from it now as before the changes, just not as many useless clicks.  Adjust, adjust, as in life.

Jan 05, 2014 05:28 AM
Rekha Vyas
Keller Williams Realty of Brevard - Melbourne, FL

Hi Lori,

Thanks for all this information about changes on craigslist.

Jan 05, 2014 07:23 AM
Linda Bowermaster
Bedford, MA
Buyers Agent, Rentals

I love CL, for all sorts of things !

I would suggest that if you are listing to list each place separately and not just "to see all the homes...."  That will irritate people that are looking for a certain town.  I know it irks me to no end seeing a list of towns at the end of a listing.

Feb 04, 2014 11:11 PM
Katrina Dew
The 3 Step Realty Group - Tracy, CA
Helping you achieve your Real Estate Goals!

I recently started using Craigslist as one of my marketing tools.  Since doing so I have captured 2 buyer leads to my website. What I am mostly getting are spam emails asking me if I want a job. Any pointers on how to avoid these spammers?

Feb 05, 2014 09:09 AM
Lori Ballen
Keller Williams Las Vegas - Las Vegas, NV
Digital Marketing Strategist

Katrina, I don't use my email. I have a secondary email set up where all craigslist emails  are responded to. And on the ad itself, I choose do not reply to email. I instead I give them clear directions on where to go

Feb 05, 2014 09:19 AM