Collecting Listing - Try and remember they are NOT trading cards

Real Estate Sales Representative with Coldwell Banker Residential Brokerage
Someone help me here because I just don't get it!  I understand that we all want and need to make a living, which makes this even harder to grasp.  I am talking about agents that "collect" listing.  I know there is a value in having you name out there on the streets, but what does it say about you when 1 year later your sign is still hanging in the same yard?  I don't know about anywhere else, but here in Maricopa county Arizona we have a 2+ year supply of homes.  With this in mind why are agents still willing to spend money advertising homes that are $50,000 - $150,000 over priced?

Can someone/anyone explain this to me.  Maybe I'm missing a great marketing technique and should be telling sellers that their house will sell for whatever amount they think it should sell for.

I look forward to anyones explanation.

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Mary Aguilar
David Lyng Real Estate - Monterey, CA
I don't need more listings - I need a house that will sell and a motivated seller.
Mar 15, 2008 10:54 AM #1
Ron Tarvin
Luxury and New Construction in Katy & Cypress TX - Katy, TX
Broker, Katy, Houston, Cypress 77450,77494,77095

Price 'em right for their conditions and location or get them fixed  so that price, location and condition are in line or don't hold them at all!

A lot of agents have the philosophy that if they at least have listing it will generate buyers in that price range.  Not exactly true.  What usually happens is that people are not looking in that area if it's over priced really badly so it

  • doesn't sell
  • doesn't show (except to the occasional curiosity seeker)
  • doesn't generate buyer calls (except for the occasional nosey neighbor)
  • doesn't generate anything but ill will from the seller
  • and did I mention....IT DOESN'T SELL?
Mar 15, 2008 10:57 AM #2
Melina Tomson
Tomson Burnham, llc Licensed in the State of Oregon - Salem, OR
Principal Broker/Owner, M.S.
I think people think if they take the overpriced listings they will glean buyers from it, therefore making it worthwhile. 
Mar 15, 2008 10:58 AM #3
Pam Joffe
Solaris Realty - Tampa, FL
Brett - When I have talked to agents with overpriced listings they are hoping for two things, one is a buyer calling on the house, so they can work with them and the other thing is they are hoping the seller will eventually become more realistic and lower the price.
Mar 15, 2008 10:59 AM #4
Steve Hirschler
Keller Williams Big Bear - Big Bear Lake, CA
Big Bear Real Estate


You're right! If they aren't willing to list at the price that I recommend,I'll take the listing later. I wrote a blog on this

Why I want to be the 4th Real Estate Agent that lists your Big Bear Home!

It is a waste of time and effort. I want to create success, not failure.


Mar 15, 2008 11:01 AM #5
Debi Ernst
St. Charles County, Missouri - Prudential Alliance Realtors - O'Fallon, MO
GRI, e-PRO, Broker/Sales Associate
I think agents are hoping that the sellers will eventually realize that the price is too high and lower it...and they are hoping they will pick up some buyers.
Mar 15, 2008 11:26 AM #6
Danny Thornton
R & D Art - Knoxville, TN
WordPress Guru
Brett, first, let me welcome you to ActiveRain. Secondly, thanks for blogging here in the Rain on your first day. And lastly, if there is anything that I can do for you to help your experience here in ActiveRain a better one, please do not hesitate to ask.
Mar 15, 2008 11:30 AM #7
Leo Namiot CT Low Rate Mortgages - Litchfield, CT
CT Mortgage Lender - FHA, VA - Jumbo Mortgages

Hello Brett,

   Welcome to active rain, it's a great online real estate community, Enjoy!

Leo Namiot

Connecticut Mortgage Specialist

Mar 15, 2008 01:22 PM #8
Brett Villeneuve
Coldwell Banker Residential Brokerage - Fountain Hills, AZ
Thank you to all who have responded and shared advice.  It is as I thought, we spend too much on promoting our properties to take on homes where the owners can't be made to see that correct pricing is the ONLY way to sell it.
Mar 16, 2008 06:49 AM #9
The Trumm Team Omaha Homes for Sale, Real Estate
Keller Williams Greater Omaha - Omaha, NE

Welcome to ActiveRain!

If you would like a few tips on getting the most out of ActiveRain, please visit my blog Welcome to Active Rain.  It has a few simple steps of what to do now that you have joined.

If you ever have any questions, just let me know.

Troy Trumm
Mar 16, 2008 02:23 PM #10
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