Manning Up in the Kitchen - Changing the way we Talk Turkey in 2013.
Men in the kitchen is a growing trend. Credit popular TV shoes such as Top Chef, Chopped, and the notoriety of famous male chefs who frequent The Food Network. Bobby Flay, Michael Chiarello, Robert Irvine, and Guy Fieri are portrayed as masculine and adventurous, and yes they happen to cook well too.
Regardless of the reason, more and more men are getting comfortable with a role in the kitchen. A consultant for the Food Republic, a website for male chefs, is celebrity chef Marcus Samuelsson. Samuelsson says, “The kitchen is the new garage. The cool gadgets and tools are now in the kitchen."
A first for Butterball - Manning Up for their turkey hotline.
This trend isn’t lost on one of the country’s biggest poultry producers. Butterball’s Turkey Hotline has been staffed with operators for 32 years. Women who have offered advice on how to handle the often overwhelming tasks of turkey making during the holidays.
For the first time ever Butterball is adding male operators to their popular Turkey Talk Line. According to the company, when the talk line started in 1980, only 9% of the calls were from men. But now, it’s one in four.
Manning Up the Home Buying Process.
Those of us who sell homes should pay attention. Assuming a male buyer is more interested in the garage, or a an outside shop area, rather than a kitchen might represent outdated thinking.
If chef Samuelsson is right, and the kitchen is the new garage for men, both builders and Realtors would be wise to take note. If manning up in the kitchen continues as a growing trend - it may well change the face of homes and home-buying preferences.
It's certainly changed the way we Talk Turkey in 2013.