Craigslist Changes impacts Real Estate Agents digital marketing ads

By
Real Estate Broker/Owner with EXIT REALTY NEXUS Minneapolis & St. Paul MN 20558573

Many of the states including Minnesota have been affected!

Have you checked your active Craigslist ads lately?  Agents who post HTML code to market their listings have had their ads go dark or blank across many of the states in the country.  Of course the paid ads utlizing html code did not go dark indicating that Craiglist will most likely be moving to a revenue generating option for those wishing to continue to market their listings in an enhanced html format.  

 However subtle and without warning; the changes made by Craiglist have affected agents digital marketing platforms and even their SEO and lead generating strategies associated with the denial of all enhanced ads and links associated with those ads.

There are a few primary ways that companies such as Postlets and vFlyers will continue to accomplish the same purpose of enhanced ads only from the standpoint of their syndication to other areas (except for Craigslist) such as:  Zillow, Backpage, ByOwnerMLS2, Enormo, FrontDoor, Local.com, Lycos, Oodle, Trulis, Hot Pads, MSN and Yahoo Real Estate.

There are a few subtle differences agents can help make their ad and their brand stand out in the plain white generic format that Craiglist now allows for free; however agents should re-visit their digital marketing habits/plan going forward.

Personally, I'll be utilizing Active Rain and our Integrated Blog Platforms our agents have within our Websites.

Thoughts & Comments welcome :)

More on this topic will take place at our next NEXUS Mindsharing Event on Tuesday Nov.12th at 10am.

Location: EXIT REALTY NEXUS in Coon Rapids (2143 Northdale Blvd, Coon Rapids MN 55433)

ALL AGENTS ARE WELCOME.  SIMPLY RSVP TO MShears@EXITRealtyNexus.com 

 

WHY EXIT?

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Alliance Realty Group LLC 05/15/2014 10:25 AM
Topic:
Real Estate Sales and Marketing
Location:
Minnesota
Groups:
Minnesota Real Estate Investor Group
Minnesota's Nice :)
Minnesota Bloggers (Don'cha know)
Active Rain Employment Marketplace
Minnesota Real Estate
Tags:
craigslist changes
craigslist enhance ads

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Rainmaker
231,999
Helen and Larry Prier- Re-Max Gateway - Residential Real Estate
RE-MAX Gateway- Residential Real Estate Sales - Anacortes, WA
Anacortes & surrounding Skagit & Island Counties

Frank, This has been a shock to me and my marketing. All of my ads were deleted and that's that. What to do now???

Nov 09, 2013 03:10 AM #1
Rainmaker
201,544
Frank D'Angelo
EXIT REALTY NEXUS Minneapolis & St. Paul MN - Coon Rapids, MN
Helping people is my business in Real Estate

It will be interesting to see what CL will charge for enhanced postings, but the postlets, backpage route could be a good intermediated (extra step).

Also, spending time on the 'plain jane' Craigslist ads will still be a good route.  At the end of the day; I'll utilize Active Rain more often then in the past.

Nov 09, 2013 03:42 AM #2
Rainmaker
501,694
Ricki Eichler McCallum
CastNet Realty - Corpus Christi, TX
Broker,GRI,ABR, e-Pro, TAHS

Very interesting. I will check this area.  thanks for the info

Jan 23, 2014 04:21 AM #3
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Rainmaker
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Frank D'Angelo

Helping people is my business in Real Estate
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