Are you afraid to settle on a niche? Do you worry that you won't have enough business if you focus your marketing efforts in just one direction?
By now you've heard plenty of arguments in favor of creating a niche for your real estate business. The strongest argument being that you can become the "go-to" expert in that niche. After a while when people think of your niche, they'll think of you. Your referrals will multiply and your business will expand.
BUT… when you first begin to create that niche you might not have enough business to sustain your income. So you hesitate, not wanting to exclude any other clients.
Start thinking about the situation from a different angle.
Instead of thinking about who you would exclude, think about who you would like to include a bit more often.
Think about what you already do best and enjoy most, then set your sights on doing more of it. You can still do the other work, but start nudging your career toward the people, property, and activities that you enjoy most by focusing your marketing efforts in their direction.
You may like listings, but feel that you MUST spend more time with buyers. Or you may get a real sense of accomplishment from finding homes for buyers, but feel that you really should be pursuing more listings.
No, you should be doing what you like best, because when you enjoy your work you're more effective and you experience greater success.
Think about it this way: You have only so many hours in a day. If you spend those hours chasing listings when you're better at helping buyers find new homes – or if you're driving all over town with buyers when you're really good at getting new listings - it just might not be the most profitable use of your time.
Apply that same kind of thinking to the properties themselves. If you really enjoy selling condos and are good at gathering all the necessary information, why are you out trying to list ranchers in the suburbs?
If you really love horse properties and the people who own them, why are you going after city dwellers?
When it comes to real estate marketing, the truth is that when you try to appeal to everyone, you actually appeal to no one.
Just food for thought…