Are you having trouble finding and getting seller and listing leads in Kansas City?
Well you are not alone!
Seemingly overnight, our market has transitioned from a neutral market, 6 months of inventory, to a sellers market where we are seeing 4 months of inventory or less. Buyers are getting frustrated that the Buyer's Market that they were hoping for is now all but gone. Homes are going under contract in the first week and are getting multiple offers, driving the final sales price over list price in many instances. While this is a good indicator that our market is strengthening, and buyer confidence is up, it poses a problem for the average agent - your listing inventory is now low to gone. So why is getting seller leads and listing leads important in Kansas City, or any city for that matter? Because Listings = Leverage! At Keller Williams Diamond Partners we follow the 3L's model Leads-Listings-Leverage. Listing show themselves, buyers call off the sign and sellers need to buy as well. One listing could be three transactions or more, especially if the buyer for the listing also has a home to sell.
There are 6 main seller lead sources, "low hanging fruit", but I will talk about one in particular. (obviously there are more than 6 but lets focus on the big ones)
- Your Database
- Business to Business / Vendors
- Open Houses <---I'm going to go into detail here
- Geographical Farm
- For Sale by Owners (FSBOs - Pronounced Fizz-Bows)
- Expired Listings/Cancelled Listings
Open Houses? Isn't that just for new agents? I'm too busy, I have enough buyers.
You can get listing leads and seller leads from open houses? YES!!! You just need the right scripts and checklists! The main reason that I wanted to go over getting listings from open houses is that they are one of the best ways to get new business FAST. At Keller Williams Diamond Partners we take open houses beyond the basics and go for open house domination!
Top 2 ways to get seller leads from Open houses:
1: The people that walk into an open house are one of the next three:
- Buyer who has a house to sell
- Neighbor (who may also have a house to sell)
The secret to converting these walk throughs to business is engagement and questions which = scripts! The good news is that I have those for you, and you can get your scripts to get seller leads and listings from open houses right here!
2: Door-knocking the neighborhood and inviting the neighbors to come to the open house. People that door knock, and do it consistently want you to believe that it doesn't work :) In fact, door knocking is one of the best and fastest ways to build your pipeline and get your database full of quality leads. Door knocking when done well is amazing - and you can get your free door knocking scripts to get listings and seller leads right here! So are you ready to take your unfair share of seller leads and listings in Kansas City this season? To set up a private and confidential one-on-one to explore the other 5 leads sources for listings contact me today! There is no reason that you should not have a listing inventory as big as you want - go get it!