How to use Pinterest to market real estate and help your SEO

Real Estate Agent with eXp Realty License #142914

How to use Pinterest to market real estate and help your SEO

I am by no means an authority on Pinterest and how to use it to market real estate, but I’m learning and sharing a few tips. The best article I’ve read thus far was written by Bill Gassett. It includes a 20-minute video that is well worth watching. In fact, read Bill's post before you read further on this post. And then read it again afterwards.

The video linked in Bill's post provides some exciting information about the popularity of Pinterest and reinforces why you need to be pinning. Pinterest is the 3rd most popular social network in the U.S. in terms of traffic. Reports show 25 million monthly unique visitors. A call-to-action pin description sees an 80% increase in engagement.

I can’t really remember when I started on Pinterest, but there’s a lot of things I’ve done right and many things I need to go back to edit.Pinterest logo

What I did figure out early on was that I needed to pin from MY web site instead of uploading an image. If you upload a photo, it will say "Uploaded by Lori Cain." If you PIN a photo from your web site, it will say "Pinned from" and therefore provides a link back to your web site. As that pin gets re-pinned by others, it’s easy to see how this helps your SEO (search engine optimization).

I started a Board called “Tulsa Resources” which includes pins to my site for my real estate team, a real estate glossary, mortgage calculator, Tulsa parks, Tulsa public and private schools, testimonials and my Preferred Vendor list. What I DIDN’T do correctly is tag my pins so that they would be found in searches. So, for example, on Lori’s Real Estate Team, I might use hashtags #TulsaRealEstate #TulsaRealtor #TulsaHomesForSale #TipsForTulsaSellers #TipsForTulsaBuyer. I don’t believe hashtags are case sensitive. There’s also a pin on that board linking to a blog post I wrote explaining CMAs.

I haven’t been consistent about marketing my listings on Pinterest. Right now they are on my board “Tulsa Real Estate Rocks.” Some people create a board for each individual listing, and I think that’s a pretty good idea, as you’ll be able to pin photos of the dining room, kitchen, master bedroom – more opportunities to include descriptions and searchable hashtags.

How to use Pinterest to market real estate and help your SEO

My best advice is to find knowledgeable pinners and consider how their boards are titled, arranged – and see what they’re pinning. The two pinners I recommend you check out are Bill Gassett and Lynn Pineda. Please note their pin descriptions and use of hashtags.

Also I encourage you to join GROUP Boards and here are two to get you started:

Pinterest Real Estate Group Board: If you would like an invite to join the Pinterest Real Estate group send it to #realestate #realty #staging #mortgage #finance #homeimprovement

Tips for Selling your home Group Board: To contribute, email Lynn Pineda at #sellingyourhome #homesellingtips #realestate

I also spend a fair amount of time on Google+ and encourage you to do the same. Something Bill Gassett is doing there fascinated me. When he posts a link to a blog post, he always prefaces by a description and appropriate hash tags, but he ALSO includes a link that says, “Pin it to read later:” Well, there are plenty of times that I see a post I want to read that I don’t have time to read, so I think this call to action really works. It gets the reader to pin Bill’s post to their Board which shows more engagement on Bill’s site and allows him to reach other pinners he would not otherwise be able to reach. Smart guy.

When I was working on our casa remodel, I created a board for that. As I found kitchen or bathroom ideas that I wanted to share with my contractor, I added them to my board. You can invite your contractor to share this board with you by editing the board and inviting her.

For grins, I searched “Tulsa homes for sale” on Pinterest. My web site is I couldn’t believe how many pins had been re-pinned from my site. In fact, someone pinned a photo of a master bedroom closet in a home I had listed for sale in south Tulsa. I didn’t pin that photo on Pinterest, so they must have pinned directly from my site. Awesome!

Of course, Pinterest is fun too, so don’t make it all about work. Just as you don’t want to scam your Facebook news feed with all of your listings, you want to share some fun things on Pinterest as well. It lets people get to know you, and they will want to ENGAGE with you.

There is no right or wrong way to pin, so just get started. If you google “Pinterest best practices” you’ll find oodles of articles to read. Or you can pin them to your “Read Later” Board. [Smile.]

Please do follow my Pinterest boards, and I’ll follow you back!

Content written and published by Lori Cain.

Copyright 2013 Lori Cain All Rights Reserved - Originally Posted at: Midtown Tulsa Real Estate - Lori Cain

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Please visit my web site if you are shopping for Tulsa homes for sale or call 918-852-5036 for more information about Midtown Tulsa Real Estate. In addition to my advanced grasp of the internet to market your Tulsa home for sale, I include a home staging consultation with every listing AND professional photography - at no aditional cost to you!

Lori is a residential Realtor with eXp Realty serving the greater Tulsa area and specializing in downtown Tulsa and midtown Tulsa real estate.

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Sam Miller 11/11/2013 11:01 PM
  2. Chandler Real Estate Liz Harris, MBA 11/12/2013 02:12 AM
ActiveRain Community
The Art Of Marketing You
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Pinterest For Realtors
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pinterest for real estate and seo

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Show All Comments
Lori Cain
eXp Realty - Tulsa, OK
Midtown Tulsa Real Estate Top Producer

Jay and Michelle - it's about NEW clients - ones you haven't met yet.

Joan - always happy to kick you in the @@@@@.  :)

Lanre - we all have a long list of things to do - never a dull moment!

Nov 11, 2013 02:29 PM #21
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I'll have to have a pin it later session. Thanks for this one! :)


Love and light,


Nov 11, 2013 03:01 PM #22
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Might I re-blog this?

Nov 11, 2013 03:01 PM #23
Aaron Hofmann
Atlanta Communities - Smyrna, GA
aka Mr. Smyrna Vinings

Excellent post, full of great ideas. Definitely something to absorb and act on as I'm sure many agents haven't done much with Pinterest and are missing out. SEO is really just a game, but one where the rules and pieces are always changing so you have to stay on top of it.

Nov 11, 2013 03:46 PM #24
Nina Hollander
Coldwell Banker Realty - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

This is a fabulous article... I've figured out some stuff on my own, but it's been a struggle. I will now save it and go through it in detail for my own pinterest site.

Nov 11, 2013 09:19 PM #25
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Lori, I haven't done anything with Pinterest yet. Your post makes a good point that it can improve SEO. thanks.

Nov 11, 2013 09:33 PM #26
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

More and more tools and apps are being introduced into this business....If only I could hit one button and it all happens

Nov 11, 2013 10:20 PM #27
John Fauth
Coldwell Banker King Thompson - Grove City, OH
Turning your dreams into an address!

I never have gone to Pinterest never saw the value. Thank you Lori I read you blog and have looked at the one Bill wrote. Something to definitely look into. Thank you for the post.

Nov 11, 2013 10:29 PM #28
Lori Cain
eXp Realty - Tulsa, OK
Midtown Tulsa Real Estate Top Producer

Laura - you are welcome to reblog!

Aaron - thank you! It's a small learning curve.

Nina - thank you. Bill's article and the video are helpful.

Michael - jump in - you'll enjoy it!

Richie - if there was that ONE button, we would all be relieved!

John - don't forget the video - yes, it's 20 minutes, but it explains SO much!

Nov 11, 2013 10:35 PM #29
Bill and MaryAnn Wagner
Wagner Real Estate Group - Ocean City, NJ
Jersey Shore and South Jersey Real Estate


Thanks for the insight and advise about Pinterest. We weren't really clear on how best to use this media but you and Bill Gassett bring a better level of clarity to it.

Nov 11, 2013 11:49 PM #30
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Lori:  I think with Pinterest you just have to dive in and start to reap any benefits.  As with most Social Media of any kind, it takes time to learn how that format works and how it can benefit you and work best for your business.  The key is to be creative and think beyond and outside the box with its uses.  I'm just now beginning to see real movement in the direction I had hoped for.  It took a while, but it's happening!  Besides ... Pinterest is fun.  My wife and I work on it together on our behalf and my business.  I like that aspect of it.

Hope to see more of you on Pinterest, Lori ... and on AR too ...


Nov 12, 2013 12:22 AM #32
Susan V. Gregory
South Coast Estates - Dana Point, CA
Helping You Live Your Ideal Lifestyle

I am loving Pinterest-great way to market!

Nov 12, 2013 01:46 AM #33
Lori Cain
eXp Realty - Tulsa, OK
Midtown Tulsa Real Estate Top Producer

Bill - glad to be of help! Bill Gassett sure knows more than moi, but it's fun to learn together!

Gene - I know YOU have the hang of Pinterest - see you there!

Susan - it is an awesome way to market!!

Nov 12, 2013 02:47 AM #34
Connie Harvey
Pilkerton Realtors - Brentwood, TN
Realtor - Nashville TN Real Estate

Lori, I went and read Bill's post on Pinterest. Didn't have time to watch the video but I'll go back later and watch it. so much good information but when will I find the time to learn this!

Nov 12, 2013 03:22 AM #35
Lori Cain
eXp Realty - Tulsa, OK
Midtown Tulsa Real Estate Top Producer

Connie - yes, it's a great video, so Pin to Watch later! Good luck!

Nov 12, 2013 06:18 AM #36
Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

Hello Lori,

I seem to be in good company as there are other comments that also want to delve into Pinterest.  Thank you for the great information!

Nov 12, 2013 10:35 AM #37
Kaye Swain
Keller Williams Real Estate Roseville CA - Roseville, CA
Your Roseville Real Estate Agent

Great article. Bill Gassett is always such a great resource! Pinterest is excellent in that it tends to draw different eyes than normally see our blog posts so it expands readership AND provides great links back to our blogs. And what a great idea to invite your contractor to join in on a board - that could be used with a variety of different people you collaborate with. Thanks for more creative ideas for using Pinterest. 

Nov 12, 2013 02:33 PM #38
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

I've created a board for home staging advice and posted many of my AR's the problem:  the link identifies them as coming from ActiveRain instead of from me or my blog on AR.  Is there a way around this?  I assume it has something to do with the way AR has things set up???

Nov 13, 2013 01:37 AM #39
Lori Cain
eXp Realty - Tulsa, OK
Midtown Tulsa Real Estate Top Producer

Lisa - just get started!

Kaye - yes, the invite feature to share a board has so many possibilities!

Sharon - you need to pin them from your blog or web site -- NOT from AR. Call me if you need help: 918-852-5036. Actually, you can EDIT the pin and enter the URL that you want it to link back to you, so you don't have to entirely repin. Anyway, call if I need to walk you through this.

Nov 13, 2013 02:07 AM #40
Shoot2Sell Real Estate and Commercial Property Photography
Shoot2Sell Photography - Dallas, TX

Thanks Lori! Pinterest is one of the best sources for marketing real estate due to it's "picture" dashboard. Make sure to always utilize your creativity and SEO skills in marketing real estate effectively through great titles / descriptions.... or it'll get lost in the wilderness.

Have you considered, too? If you have high-resolution, professional images of real estate, it's also a great "picture" dashboard. We have our profile on there (type in "shoot2sell" to find us). 

Also, YouTube and Vimeo for HD videos. Great sources.

I have shared your post on Twitter and LinkedIn - hope that's okay!


Nov 14, 2013 05:02 AM #41
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Lori Cain

Midtown Tulsa Real Estate Top Producer
Happy to answer your real estate questions!

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