Is Agent Ranking Really NAR’s Job?

Real Estate Agent with Keller Williams Realty - Atlantic Shore

Is Agent Ranking Really NAR’s Job?

In a changes approved in 2010 and earlier this year, has started is experimenting with an agent matching tool that helps  consumers evaluate and choose agents. 

This ‘AgentMatch’ tool is based on multiple listing service stats like number of recently sold homes, list-to-sale-price ratio and average days on market. is the National Association of REALTORs® (NAR) official consumer website, so it enjoys direct access to more than 800 MLSs across the U.S., representing 98 percent of all MLS-listed properties for sale nationwide.

Read more on this ‘AgentMatch’ tool on Inman.

Is this NAR working for ALL its members?

Comments (175)

Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Had to put my 2 cents in since I read your post.  Was saving it when I had time.  Wow, lotsa comments on a very powerful topic.  I"m sure you've read a lot of these comments and the consensus is most likely, "they shouldn't treat us like Redfin!"

Nov 14, 2013 12:11 PM
Jane Chaulklin-Schott
TEAMCONNECT REALTY - (407) 394-9766 - Orlando, FL
TeamConnect Luxury Homes - Orlando, Florida, 32836
Laura, you asked a question: Is Agent Ranking really NAR's Job? Answer: NO! Good work on your letter to the NAR president. NAR is off course when it fails to be responsible, accountable, viable, and equally fair to each and every member.
Nov 14, 2013 02:24 PM
Laura Giannotta
Keller Williams Realty - Atlantic Shore - Little Egg Harbor, NJ
Your Realtor Down the Shore!

Thanks all for your comments.  As I read through them I found out I'm not alone in my dislike for this product and I learned more reasons to dislike it.

Loreena - Thanks for your comment and the great blog you wrote on this very topic.  If it does in fact become a reality nationwide, we should take a calm approach as you recommend! 

Nov 14, 2013 08:46 PM
Mark Brian
Silver Star Real Estate LLC - Anderson, SC
Anderson SC Realtor

Short answer: No.

I will succeed no matter what NAR, R dot com, Move, trulia, Zillow etc decides to do.

They may anger me but that just adds to my motivation to succeed.

But stop me?


Slow me down?

Maybe but only temporarily.

Nov 19, 2013 10:54 PM
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL
NAR is trying to keep up with all the independent sites out there and while I can't fault them for wanting to survive, this whole situation has evolved from so freely distributing listing information and there really is no way back unless what the Realty Alliance is doing catches on.
Nov 20, 2013 02:03 AM
Edward Gilmartin
CRE - Boston, MA

Do not go on extended vactions. Imagine taking some time off and seeing your ranking drop.

Nov 20, 2013 02:47 AM
Amy Gutschow
RE/MAX - Sheboygan, WI
Professional Real Estate

Thank you for bringing this up, Laura! Always an important subject!

Nov 20, 2013 06:40 AM
Cheryl Dukes . . . . . Intown Atlanta
Guaranteed Offer for your Home - eXp realty - Atlanta, GA

This is why forums like ActiveRain are all the more important. Blog, blog, Blog!


Nov 20, 2013 12:56 PM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

I'm with those who think that we pay the same fee to NAR and should be treated equally. If they want to give realtors who already have the most listings even more listings, I'd call it discrimination.

Nov 20, 2013 04:55 PM
Cheryl Johnson
Highland Park, CA

Bad idea.   Number of transactions alone doesn't tell the whole story. 

Nov 21, 2013 02:23 AM
Susan Isaacs | DC Real Estate Consultant
Compass | 1313 14th St NW DC 20005 - Washington, DC
Partnering with: DOMOofCompass

There was an article by Lani Rosales on AGBeat this week about it. She cites the dissenting agents as appearing "anti-consumer" but acknowledges in her OpEd many of the issues with NAR we reference here. It's probably too late to pull the horses back into the barn, but if the site is to go national, NAR's members should push for disclosures about the system, how teams are ranked, what data doesn't include (such as new home sales, FISBO transactions, etc.) and a paragraph on quantity vs quality. Site visitors will not think of these things without prominent disclosures. Also, there should be a process for agents to submit error corrections. 

Nov 22, 2013 11:39 PM
Janis Borgueta
Newburgh, NY
Retired RE Salesperson

True Isaacs team. Yes this is true, BUT why should I have to spend a good deal of time, energy and money to show why the problem occured. I should never have to fill out more documents on this sort of thing to provide them with accurate info when they are the ones that caused the problems. I pay dues just like the rest!

Dec 01, 2013 11:36 AM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Like a credit union run by it's members and with rates lower than a bank, everything kept small, tight, connected it works. But when David becomes Goliath you see a shift of the members working for HQ and not the other way around, the tilt light comes up and iceberg ahead bells start ringing. You fix it by creating a big local grassroots marketing blaze first. Your state MLS pulls back so the folks after your state get your state and not herded into a big box of chocolates of your own listings brought to the party for free. And then like a plantation owner a few years back, keeps you under his thumb and whip cracks to squeeze you for any profit. Runaway from that and take a different approach from your end up, not the top down.

Dec 04, 2013 07:42 PM
Jean Hedren
Gordon, WI
Northwest Wisconsin

Really disappointed in NAR for this idea. It's just wrong on so many levels. 

Dec 04, 2013 11:13 PM
Mario Gattavara
Coldwell Banker Lifestyle Properties - Oroville, CA
(Lake Oroville Area)

I was a bit dissapointed paying for the membership in and seeing that my listings were showing what the buyer paid for it, etc. I am dissapointed as well extremely. This is not helping my sellers at all. 

Great post. We should petition the removal of the items. Seriously!!! 

Dec 20, 2013 12:35 AM
Angelia Barton
Keller Williams Southern Oregon - Medford, OR
Luxury Homes Southern Oregon 541.995.0.NOW

We all need to keep up fighting the good fight. Looks like a lot of agents do not like this "service" at all. It's up to all of us to get involved and keep balance.


Think on good things 

Jan 07, 2014 12:18 PM
Tina Parker
EXP Realty Canada Inc. - Halifax, NS
Managing Associate Broker

We don't have that here in Canada... yet and hopefully never. Numbers do not define a great agent. I can't see how this would benefit anyone especially the seller who may be disappointed with performance expectations. 

Jan 10, 2014 04:45 AM
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Jan 29, 2014 04:36 PM
Rick Frissell
HomeXpress Realty - Valrico, FL
aka "The Red Baron of Real Estate"

There are so many holes in this idea, I can't imagine whose idea this was, but certainly one more hole is in their head.  I work alone and yet I compete with an agent that has a team of 10.  The team is as big or bigger than some brokerages.  But, ALL sales go in the name of the team leader.  Yet, their sales per team member is less than my individual production.  They do quite fine without making her, the team leader, as a giant individual.

Jan 29, 2014 06:43 PM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

Funny thing, we all pay for NAR services equally, but they try to rank us differently.

Nov 11, 2016 03:23 AM