Web Video Reaches Tipping Point - Two thirds view streaming video at least once a week.

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Services for Real Estate Pros with | Nashua Video Tours

It looks like Internet video has reached a tipping point: two-thirds of the people surveyed in a recent study view streaming video content at least once a week. More importantly, the vast majority are those of home buying demographic.

More and more, viewers are watching on-demand video, and watching less TV. While television content is popular, some of the most popular Internet videos are turning out to be things you don’t typically find on television, like AJ dunking a basketball or real estate video tours.

According to an Advertising.com report, 66% view streaming video at least once a week. 44 percent of video viewers are between the ages of 18 and 34, while 56 percent are age 35 and older.

Findings:

  • News and entertainment content are the most popular among streamers overall.
  • Younger viewers are more likely to watch TV episodes online, create their own video content and foward video clips to friends. The 18-34 demographic also prefers to stream entertainment content such as music videos, television shows and movie trailers.
  • Viewers 35 and older are more likely to view news and sports clips.
  • 15-second advertisements not only preferred by consumers to TV-length ads but also perform better. End-play rates for 15-second spots are 20 percent higher than 30-second spots.
  • When asked what would make video advertising more pleasurable, 66 percent of consumers ranked “shorter ads than television” as the number one factor.

“It’s fascinating how consumers are integrating streaming video into their old media consumption patterns — like watching TV episodes online,” said Rick Foster, vice president of video advertising products for Advertising.com. “But as the positive consumer response to shorter ads clearly demonstrates, not all the offline rules apply online.”

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Anonymous
Real Estate Channel

Great post!  We are big believers of Real Estate Videos!

We are doing something similar.  Come check out our site at http://www.realestatechannel.ca

 Leon

 

Apr 17, 2007 11:32 AM #1
Rainer
111,372
Toronto's 2 Hounds Design: Decorating + Staging
2 Hounds Design + Home Staging - Toronto, ON

Fred, I think video is great and want to start using it myself!

Hey Leon, I took a look at one of the videos you do, but it doesn't look any different from RES. It was also way too fast. Can you do slower ones with a live person? (I'm in Toronto)

Jul 17, 2007 01:17 PM #2
Rainer
20,426
Robert Krames
Smart Media Creative Solutions - Gainesville, FL
Internet video is where the industry is going, soon pretty much any business regardless of size will want some form of internet video to market their product. It will be as standard as having a web site. Real estate is no different, it's an interesting new medium for advertising.
Jan 07, 2008 01:34 AM #3
Rainer
74,608
Darryl Glade
RE/MAX N.O. Properties - New Orleans, LA
New Orleans Real Estate
curious to find out the results of that survey over the year since you originally blogged about this!
Jan 22, 2008 07:13 AM #4
Rainer
38,233
Jay Groccia
OnlinePropertyShowcase.com - Boston, MA

I must agree that streaming video is getting a lot of attention. Here is a home we just did:

http://www.youtube.com/watch?v=feZdZm8xd4o

 

Jan 28, 2008 12:42 PM #5
Rainmaker
95,714
Michael Sahlman
www.HomesForVIPs.com - Keller Williams Realty - Miami Beach, FL
e-PRO - Miami Beach Florida Luxury Homes

Thanks Fred for the post. I am just catching up with the technology here.

Jun 09, 2008 12:23 AM #6
Rainer
1,516
Via Media Tours
Real Estate Home Video Tours - Santa Clara, CA

Video marketing is exploding and will soon be the most popular online marketing strategy.

http://www.viamediatours.com

 

 

Jun 28, 2008 07:56 PM #7
Rainmaker
206,567
Kent Anderson
Coldwell Banker Resort Realty, Sandpoint, Idaho - Sandpoint, ID
from Schweitzer to the Lake
Video marketing is exploding, however, I think it is over rated. Don't get me wrong, I have gained some great insights from video presentations, but there is an awful lot of hype whenever video and interrnet technology is involved. There are a huge number of new realtors across the country that believe sitting in front of a computer studying blogs is going to translate into a successful career. Maybe for some...
Dec 27, 2008 02:23 PM #8
Rainmaker
97,774
Eileen Begley
Coldwell Banker, DelMonte - Carmel, CA
Monterey Real Estate

I agree that video is important and I love it. But people are impatient. They look at video after they are already interested in the property.

Dec 28, 2008 02:15 PM #9
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Fred Light

Real Estate Video Tours for MA and NH
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