Unique Closing Gift Ideas

By
Services for Real Estate Pros with Magnets USA®

By Rebecca Cranwell

Homemade gifts are thoughtful and unique.

A REALTOR® Magazine 2001 Reader Profile Study stated that up to 80% of survey respondents say they give a closing gift of some kind. According to the study, the most popular gifts are: flowers or plants, gift baskets, personalized home accessories, wine, and foods or sweets.

A closing gift is important because it:

  • Shows you are thoughtful and conscientious.
  • Extends a gesture of goodwill.
  • Encourages referrals, referrals, referrals!

Incentive gifts are also a great way to bring in referrals. For example, if one of your clients brings you business via referral—the client who gave the referral should receive a small token of appreciation. Whether it’s a gift card or a bottle of wine, people who give referrals greatly appreciate acknowledgement. You see, it’s not necessarily the gift that matters. While presents are nice, clients are truly enjoying acknowledgement, appreciation, and positive interactions with you, their trusted real estate agent.

Here are some creative, useful, and thoughtful closing gift ideas:

  1. Engraved kitchen accessories- Cutlery, a sturdy corkscrew, serving silverware, or monogrammed glasses are great closing gifts. Quality kitchen utensils are essential for every home—and engraving or monogramming them is the icing on the cake.
  2. Baskets- If you’re in a hurry, gift baskets are always appreciated, but can be a tad impersonal. If you go the gift basket route—try and use goodies that are significant to your area, or to that person. If you know they love cookies, send a cookie sampler. Or fill the basket with goodies from local shops around town. Tip: gift baskets don’t have to be food! Give useful items for their big move: tools, cleaning supplies, gift cards to home improvement stores—if they’re a pet lover, don’t exclude Rover from receiving a gift. Pet brownie points go a long way.
  3. Date night- gift cards are nice, but a little restrictive. If you really want to show your clients how thoughtful you are—treat them to a night out. Supply a list of potential babysitters if they’re new to the area, and contact a restaurant and have them send you the bill.
  4. Royal Treatment- a gift certificate to a local spa, golf course, show, or popular event will help your clients learn more about their new hometown, as well as help shake off the stress of moving.
  5. Small, useful items that make a big impact- sometimes the small things make the biggest impression because it winds up being the most useful: rubber jar openers, travel mugs, key chains, bottle openers, or magnets. In the words of my manager, Cole, “useful is good, and long-lasting is good, but useful and long-lasting is excellent.”

The goal is to give your clients a gift they will appreciate and find useful for years to come. When choosing the perfect closing gift, just ask yourself: would I want this? If you wouldn’t—your clients probably won't either.

Do you give clients closing gifts? If so, what is your favorite gift to give?

 

Comments (4)

Anonymous
Sarah

Our realtor did not give a closing gift of any kind, and to be honest, after the 6+ month closing period, it was a little dissapointing. We never even saw the "sold" sign! Believe it or not, a lot of people (especially first time buyers like myself) would really appreciate the thought, even if it's something inexpensive. It simply shows that you have appreciated working with your customer and value them. Put it this way, it will be very easy to forget this realtor's name when we buy again. 

Nov 14, 2013 11:24 PM
#1
Magnets USA
Magnets USA® - Roanoke, VA

Thanks for the real world example, Sarah. It's unfortunate that your experience was less than stellar. However, this is a great reminder that the extra details matter - not only for referrals, but also repeat business.

Nov 15, 2013 03:28 AM
Jimmy Faulkner
Florida. Homes Realty & Mortgage - Wantagh, NY
The Best Of St. Augustine
A gift does wonderful things for referrals and getting new business is of upper important. It also makes me feel good about myself and the work that I do. The smile on thee customer is just fantastic.
Nov 15, 2013 06:28 AM
Magnets USA
Magnets USA® - Roanoke, VA

Thanks for your response, Jimmy! You're right--seeing a smile on the customer's face is 100% worth it. Closing gifts give an air of closure to a sale and put everyone in a happy mind set for the next step: the moving process.

Nov 17, 2013 10:18 PM