A REALTOR® Magazine 2001 Reader Profile Study stated that up to 80% of survey respondents say they give a closing gift of some kind. According to the study, the most popular gifts are: flowers or plants, gift baskets, personalized home accessories, wine, and foods or sweets.
A closing gift is important because it:
- Shows you are thoughtful and conscientious.
- Extends a gesture of goodwill.
- Encourages referrals, referrals, referrals!
Incentive gifts are also a great way to bring in referrals. For example, if one of your clients brings you business via referral—the client who gave the referral should receive a small token of appreciation. Whether it’s a gift card or a bottle of wine, people who give referrals greatly appreciate acknowledgement. You see, it’s not necessarily the gift that matters. While presents are nice, clients are truly enjoying acknowledgement, appreciation, and positive interactions with you, their trusted real estate agent.
Here are some creative, useful, and thoughtful closing gift ideas:
- Engraved kitchen accessories- Cutlery, a sturdy corkscrew, serving silverware, or monogrammed glasses are great closing gifts. Quality kitchen utensils are essential for every home—and engraving or monogramming them is the icing on the cake.
- Baskets- If you’re in a hurry, gift baskets are always appreciated, but can be a tad impersonal. If you go the gift basket route—try and use goodies that are significant to your area, or to that person. If you know they love cookies, send a cookie sampler. Or fill the basket with goodies from local shops around town. Tip: gift baskets don’t have to be food! Give useful items for their big move: tools, cleaning supplies, gift cards to home improvement stores—if they’re a pet lover, don’t exclude Rover from receiving a gift. Pet brownie points go a long way.
- Date night- gift cards are nice, but a little restrictive. If you really want to show your clients how thoughtful you are—treat them to a night out. Supply a list of potential babysitters if they’re new to the area, and contact a restaurant and have them send you the bill.
- Royal Treatment- a gift certificate to a local spa, golf course, show, or popular event will help your clients learn more about their new hometown, as well as help shake off the stress of moving.
- Small, useful items that make a big impact- sometimes the small things make the biggest impression because it winds up being the most useful: rubber jar openers, travel mugs, key chains, bottle openers, or magnets. In the words of my manager, Cole, “useful is good, and long-lasting is good, but useful and long-lasting is excellent.”
The goal is to give your clients a gift they will appreciate and find useful for years to come. When choosing the perfect closing gift, just ask yourself: would I want this? If you wouldn’t—your clients probably won't either.
Do you give clients closing gifts? If so, what is your favorite gift to give?