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Craigslist TMI - Don't Give Up Leads!

By Jack Markham

Services for Real Estate Pros with Equator.com

November 19, 2013 07:24 AM

Posting your real estate listings to Craigslist is a balancing act. If you provide the online buyer with too much or too little information, you can greatly reduce the chance of capturing leads from Craigslist.

I clipped this 1-minute video from our Changes to Craigslist webinar we just taught to address the major changes that real estate agents are seeing on Craigslist. Watch the video to learn how not to suffer from "Craigslist TMI" when you post listings!

Craigslist TMI Video (1 Minute)

Want to watch the rest? Check out the full webinar recording of Changes to Craigslist. I taught this class for Market Leader taught on November 14th in response to the sheer panic we are hearing from agents about the new Craigslist posting rules. (PS, calm down)

You'll learn about:

The most recent changes to Craigslist that are impacting REALTORS,
The NEW strategies for Craigslist marketing success, and
Diversifying your lead generation to make sure you don't get caught in a mess like this again!

I hope this class is valuable to your business and helps you to build up your lead generation portfolio.

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Ron Marshall

Marshall Enterprises - Saint Michael, MN

Birdhouse Builder Extraordinaire

I am going to pass this along to several friends. Thanks for the great info.

Nov 21, 2013 03:58 AM

Evelyn Johnston

Friends & Neighbors Real Estate - Elkhart, IN

The People You Know, Like and Trust!

Thank you Jack for posting this. Now I am off to see the full version!

Nov 21, 2013 05:26 AM

Jennifer Spanbauer Brodoway

Lethbridge Real Estate.com - Lethbridge, AB

just call jen

Thanks for the helpful tips.

Nov 21, 2013 05:32 AM

Bryan Robertson

Los Altos, CA

Craigslist definitely has everyone on their toes with the changes so hopefully people will attend the webinar.

Nov 21, 2013 05:41 AM

Jan Green - Scottsdale, AZ

Value Added Service, 602-620-2699 - Scottsdale, AZ

HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Great video and information. I missed your webinar today but get the general concept. Don't give them too much info so that they don't go to your site for the added info.

Nov 21, 2013 07:08 AM

Bob Miller

Keller Williams Cornerstone Realty - Ocala, FL

The Ocala Dream Team

We agree Jack, we think that's true in all advertising too much or too little doesn't work. You need just the right amount of information.

Nov 21, 2013 07:14 AM

Rob Arnold

Sand Dollar Realty Group, Inc. - Altamonte Springs, FL

Metro Orlando Full Service - Investor Friendly & F

Seems like Craigslist is trying to get Realtors and corporate types off of its site unless they want to pay.

Nov 21, 2013 07:16 AM

Marc McMaster

RE/MAX Centre Realty - State College, PA

Putting my clients before myself

Thanks for posting this. I'm going to have my assistant read watch this for more ideas.

Nov 21, 2013 08:06 AM

Tammy Lankford,

Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA

Broker GA Lake Sinclair/Eatonton/Milledgeville

People in my neck of the woods don't even know what Craigslist is.... I have literally put good furniture on there for FREE and no one called.

Nov 21, 2013 08:48 AM

Laura Cerrano

Feng Shui Manhattan Long Island - Locust Valley, NY

Certified Feng Shui Expert, Speaker & Researcher

There is something about timing with craigslist that is key to it. Content almost doesn't matter lol!

Love and light,

Laura

Nov 21, 2013 12:46 PM

Praful Thakkar

LAER Realty Partners - Burlington, MA

Metro Boston Homes For Sale

Jack, thanks for updating us with CL changes - this triggered many changes on many different sites which were providing the HTML code for marketing on CL. Back to basics, now!

Will check your hour-long video tomorrow - though!

Nov 21, 2013 02:37 PM

Women of Westchester Working Together

Women of Westchester Working Together - West Harrison, NY

Women helping Women get ahead

Thanks for sharing. We barely use CL, so not too panicked there. Good call on diversifying leads...regardless of whether CL is a big part or not.

Nov 21, 2013 08:07 PM

Dolores "Dee" Mauriello

Keller Willaims - Wayne, NJ

Realtor, Homes For Sale Wayne NJ

Jack, the popularity and ease of use of Craigslist just make it a great place to go for leads. The fact that it is free also makes it a favorite. I often wonder how Craigslist makes money....unlike ebay that charges.

Nov 21, 2013 10:39 PM

Drick Ward Property Management / Broker Assoc

NEPTUNE REALTY - Virginia Beach, VA

"RealtorDrick" - Experienced Representation

We will have to continue to make adjustments

Nov 21, 2013 11:05 PM

Jack Markham

Equator.com - Seattle, WA

Thank you everyone for the feedback. The bottom line is that Craigslist is a great resource as long as it is used right and you set the right expectations for yourself. The key with CL is really being consistent! Being able to diversify your lead sources is going to help you overcome some of the frustration with CL as well. I believe that by the first of the year CL will make more changes and we will see some type of paid model. When or if that happens I will do another workshop and walk everyone through those changes.

Nov 21, 2013 11:46 PM

Wayne L. Brown

Franklin Advantage Inc. - Alpine, CA

Jeff

Thanks for the heads up...appreciated.

Dec 08, 2013 07:25 AM

Lanre-"THE REAL ESTATE FARMER" Folayan

ERNAL REAL ESTATE GROUP with Samson Properties - Bowie, MD

I don't make promises.I deliver results.SOLD HOMES

Give little as much as possible to improve your chances of generating more leads. Thanks.

Dec 08, 2013 11:24 AM

Christina Sanchez Hood

Palo Alto, CA

#SiliconValleyHOODS | Inspired Living

I love the idea of your video and the great information it provides us. Such insight!

Dec 08, 2013 01:48 PM

Thanks Christina!

Dec 08, 2013 11:56 PM

Raymond Denton

Homesmart / Evergreen Realty - Laguna Woods, CA

Laguna Woods Realtor®

Yesterday I posted a listing on craigslist ... its been several weeks since I've done that, and I kept it simple. There are lots of photographs of the property, but all the ad says is "This home in Turtle Rock is simply awesome. To see it, visit www.TurtleRockHomes.com"

Dec 09, 2013 12:21 AM

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