Social Media Success: 5 Tips to Boost Traffic, Leads and Visibility

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5 Simple Ways to Use Social Media to Boost Traffic, Leads, and Visibility

In today’s online driven world, developing a working social media strategy to build your online presence is vital.

However, between sales calls, listing appointments, and other daily duties, many real estate professionals feel stretched on time as is.

Add social media to the mix and the to-do list goes from manageable to overwhelming.

So how can you use social media in an effective and strategic way to boost your bottom line, gain visibility and position your personal brand as the local go-to professional?

 1. Write Down Your Goals

Are you currently winging it when it comes to social media? If the fruits of your labor are less than impressive, now is the time to take a step back and reassess.

First you must determine what you hope to achieve. Are you looking to build relationships, gain a loyal following, or connect with current clients?

Whatever your main objective, define your goals and then set measures in place to accurately monitor your progress.

Nothing is more frustrating in social media, then pushing ahead without any way to know when, where and how you actually hit your target.

Don’t leave your results to chance. Set your goals and then add them to a social media content calendar that allows you to stay focused and on-track.

social media content calendar

 2. Know Your Target Audience

As with any marketing endeavor, diving in without a clearly defined objective is just foolish.

Likewise, having a product or service to sell and selling it to the wrong audience is a complete waste of time.

Answer a few questions first:

  • Who is your perfect client? (What is their age range, career, and buying/selling needs)
  • What are they looking to gain through social media? (Are they connecting with brands, friends, or family?)
  • What is your clients biggest concern when it comes to the real estate transaction?

 3. Share Valuable Content

Want to establish yourself as a thought leader? Stop selling and start sharing. People don’t want to be sold. They want to connect with real, authentic, and totally awesome human beings.

Whether you create or curate content, sharing valuable, thought-provoking content is an excellent way to establish your voice and your tone in the online space.

Use a third-party management tool such as Sprout Social to schedule posts throughout the week. This will free up your time to curate or create valuable content and better interact with your fans and followers.

sprout social

 4. Get Social

While sharing valuable content is important, it is equally as important to get involved in the conversation.

As you begin to share content on your social media platforms, focus on expanding those relationships beyond the basics.

Where do you have the opportunity to go deeper and how can you reach out to your fans and followers, further developing the “know, like, and trust” factor?

 5. Make it Local

Concentrate on building your social media networks with people in your local community.

Spend time interacting with colleagues, competitors, past and present clients across multiple social networks.

The more local people you interact and engage with, the greater possibility your name and reputation as an industry thought leader will grow.

Getting Started

The most important piece of advice I can offer as you build out your social media strategy is the value in starting small. What do I mean by this? J

ust as you do not need to everything to everybody, you do not need to be on every social network.

If you spend time analyzing each network, you will know where your time is best spent. Choose one or two social networks and master those before you take on anything else.

Otherwise, you will spread your efforts too thin and eventually lose steam as you attempt to keep up with each one of them. Social media magic can only happen with consistent efforts. Choose your sites, devise your strategy and commit to getting started today!

Social Media Success: 5 Tips to Boost Traffic, Leads and Visibility was written by Rebekah Radice and originally posted on Inman News.

Comments (7)

Bobbie Smith
Stroudsburg, PA

Great post on Social Media success Rebekah. Thank you. A wonderful reminder of what the goal is and should be each time we write/social share.

Nov 15, 2013 12:20 AM
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

Great post Rebekah...not sure how it did not become a feature...I just suggested it...awesome.

Nov 15, 2013 04:19 AM
Catherine Robles
American Lighthouse Estates, Inc. - San Francisco, CA
Lighting the Way to the American Dream

Great post Rebekah,

I enjoyed your post on Social Media Success!  Although I'm constantly on Social Media and posting to my personal page and company page, this helped me narrow down and focus on who I should be targeting.  It's a great strategy and I never even thought about tracking it.  Do you recommend any social media content calendars? 


Nov 15, 2013 06:18 AM
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
850-476-4494 - Pensacola, Pace or Gulf Breeze, Fl.

Thank you so much for sharing this valueable information as it will help me as well as others so much. 

Nov 15, 2013 10:37 AM
Les & Sarah Oswald
Realty One Group - Eastvale, CA
Broker, Realtor and Investor


Great informative blog that we all can utilize and benefit from.

Nov 15, 2013 02:08 PM
Lisa Friedman
Great American Dream Realty - Essex, VT
35 Years of Real Estate Experience!

Rebekah, another fantastic post! I believe that local content is the key. Those happen to be my favorite posts to write so that works out. Great post.

Jan 31, 2014 05:31 AM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

I can not agree more with Lisa: another great post!

p.s. I noticed that adorable face on many pictures of yours, I guess it is your photography too:) Nice!

Mar 17, 2014 05:17 PM